Internet Marketing - where are we headed and how to use it. ENACT National Conference
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Internet Marketing - where are we headed and how to use it. ENACT National Conference
- 1. welcome Russell Bullen – OMC Matt Forman - Traffika
- 2. our conversation today.. What’s happening online …right now How it works How you can make it work for your clients
- 3. What’s happening right now
- 4. Medi a cons um i on has pt changed
- 5. I nt er net has t aken over f r om TV? *Source: Nielsen Online Internet and Technology Report March 2009
- 6. Ad $ keep f l owi ng onl i ne
- 8. Bi g r et ai l er s have f al l en as l eep at t he wheel
- 9. Spendi ng bi g BUT not wher e t he audi ence i s •Opportunity knocks for nimble SME’s
- 10. Fi s hi ng wher e t he f i s h ar e
- 11. Having the right bait and net to catch them Product Sales or Lead Generation different bait for different fish
- 13. Or gani c – FREE Tr af f i c 72% of searchers use organic results •Fresh, unique & quality content •Back links are like votes from other websites
- 14. Pai d – Googl e Adwor ds Just 95 characters to tell your story •Instant traffic – pay per click •100% control of keywords & landing pages
- 15. Let’s talk Product Sales Someone throw me a line !
- 16. Per f or mance Medi a Pay only when your marketing objective has been achieved
- 18. Let’s talk Lead Generation Someone throw me another line !
- 19. What’s all this twittering about? Social media…how to join the global conversation
- 20. Soci al Medi a 3 E’s of Social Media: •Educate •Engage •Entertain
- 21. Facebook •More than 200 million active users •More than 100 million users log on to Facebook at least once each day •The fastest growing demographic is those 35 years old and older •More than 4 billion minutes are spent on Facebook each day •More than 6 million users become fans of Pages each day
- 22. Twi t t e r •More than 25 million users •More than 2 million ‘tweets’per day •55% Twitter user female / 45% male
- 24. W s us i ng ho’ Twi t t er Educate Engage Entertain
- 25. Let’s tweet Someone throw me a line
- 26. hook, line and sinker we found them, we caught them now we want to eat keep them
- 27. The power of CRM Using email to engage and retain your customers
- 28. Thank you Russell www.twitter.com/rbullen russell@onlinemarketingcollective.com Matt www.twitter.com/mattforman matt@mattforman.info