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Content Strategy: Not Just for Marketers

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L&D professionals often think only about one single training program instead of looking at the entire journey that learners take. Mapping out the learner life cycle and assigning content that engages them along the way not only helps create unforgettable learning experiences and drive individual performance but also helps with knowledge transfer knowledge after training. Creating a content strategy is about creating the right content at the right time for the right audience, and it is time for L&D professionals to take a page out of marketing's playbook. 

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Content Strategy: Not Just for Marketers

  1. 1. Content Strategy Isn’t Just For Marketers DIGITAL EDUCATION SUCCESS Bianca Baumann, CTDP, M.Sc. www.biancabaumann.com
  2. 2. Tweet about this session! @biancabaumann #TICE2018
  3. 3. Content Strategy Content Strategy Plan Use Trello
  4. 4. Trello TakeawaysIntro Think of an area or topic you would like to create a content strategy for. It could be a current or upcoming project that you are very familiar with. Content Strategy Plan @biancabaumann 2 mins
  5. 5. Trello Take AwaysIntro Content Strategy Plan Content Strategy?
  6. 6. @biancabaumann Intro Topic 1 Plan Trello Takeaways What’s available and what’s needed? Drive an individual’s performance Right content, audience, time and place Content is a business asset Intro Content Strategy
  7. 7. Trello TakeawaysIntro Think back to the topic you had selected earlier. Now that you learned more about content strategy, will you be able to still use it to build out your own? Content Strategy Plan @biancabaumann 1 min
  8. 8. Content Strategy Plan Process
  9. 9. @biancabaumann Intro Topic 1 Topic 2 Trello Takeaways Analyze Create, curate and collaborate Deliver, publish and share Measure Intro Content Strategy Plan Maintain, expire, destroy
  10. 10. Trello TakeawaysIntro 65% Content Strategy Plan 25% 10% Create Curate Syndicate @biancabaumann
  11. 11. @biancabaumann Intro Topic 1 Topic 2 Topic 3 Takeaways Create a content taskforce Summarize what you already have Repurpose content Intro Content Strategy Plan Trello
  12. 12. Trello TakeawaysIntro Content Strategy Plan Content strategy plan...it’s easier than you think! @biancabaumann www.biancabaumann.com/resources
  13. 13. Trello TakeawaysIntro Content Strategy Plan @biancabaumann 3 mins How would you create your own content strategy plan? What else would you add to your plan?
  14. 14. Trello TakeawaysIntro Content Strategy Plan Take it to the next level: Trello @biancabaumann
  15. 15. Trello TakeawaysIntro Content Strategy Plan Let’s explore Trello together! ➔ Sign up for Trello ➔ Copy my board https://bit.ly/contentstrategytrello ➔ Start using it for your own purposes @biancabaumann 5 mins
  16. 16. Create engaging, reusable and sustainable content Manage content as business asset Right content, right time, right audience Analyze, create, deliver, measure, and maintain Start small and graduate to Trello Use example and tips and tricks boards Intro Content Strategy Plan Trello Takeaways
  17. 17. Questions? DIGITAL EDUCATION SUCCESS www.biancabaumann.com @biancabaumann www.linkedin.com/in/biancabaumann/
  • tmiket

    Jul. 19, 2018

L&D professionals often think only about one single training program instead of looking at the entire journey that learners take. Mapping out the learner life cycle and assigning content that engages them along the way not only helps create unforgettable learning experiences and drive individual performance but also helps with knowledge transfer knowledge after training. Creating a content strategy is about creating the right content at the right time for the right audience, and it is time for L&D professionals to take a page out of marketing's playbook. 

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