The presentation was delivered by Vaggelis Rekkas, Head of UX at Trebbble, in the scope of the Panorama 2017 (pan-orama.org). The purpose of the presentation was to inspire ambitious graduate students about the business benefits arising from a UX-driven philosophy.

1. UX DESIGNFOR LONG-TERM RESULTS
VAGGELIS REKKAS

2. USER EXPERIENCE (UX)
TECHNOLOGY
BUSINESS GOALSUSER NEEDS
DESIGN
UX

3. IT’S ALL ABOUT
CUSTOMER EXPERIENCE
1

4. PEOPLE DON’T BUY PRODUCTS.
THEY BUY BETTER VERSIONS OF THEMSELVES
Potential Customer Your Product Super-powered,
Happy Customer
THIS IS WHAT YOUR
BUSINESS MAKES
NOT THIS
+ =

5. FIRST IMPRESSIONS
MATTER
CLOSING EXPERIENCES
DEFINE LOYALTY
DESIGN FOR
THE WHOLE EXPERIENCE
Safe, Welcoming Vibes No Hassle, No Pain

6. 2CHANGING PERCEPTIONS
WITH DESIGN

7. ATHENS. JULY. 40o
How can we avoid an electricity network breakdown?

8. FRAMING EFFECTS
SMALL CHANGES IN MESSAGING
DRAMATICALLY INFLUENCE USERS’ ACTIONS
SOCIAL NORMS 72% of your neighbours set their thermostat to 26o
LOSS AVERSION You lost 19€ last month due to your thermostat settings
TRUST / AUTHORITY The Dept. of Energy recommends setting thermostats to 26o
BENEFITS Gain points when your increase your thermostat and save energy
EASE Reduce your bill up to 15% with one simple action: Increase your
thermostat’s temperature
PERSONALISATION Based on your home characteristics, we recommend setting
your thermostat to 26o

9. 3FUNCTIONAL BEAUTY

10. SIMPLICITY
KEEP JUST THE MEANINGFUL

11. EMOTION
GO BEYOND FUNCTIONAL; GIVE AN EMOTIONAL BENEFIT
Safe, Welcoming Vibes Feel like an Artist

12. VAGGELIS REKKAS
Co-founder, Head of UX
www.trebbble.co