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AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
THE FUTURE OF
AFRICONNECTION
10 innovations reshaping
African expectations around
social connection!
J U N E 2 0 1 6
A F R I C A T R E N D B R I E F I N G
AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
The mother of all
African trends.
The eternal desire for
connection is finding new
expression and purpose.
AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
Why now?
Because when it comes to social
connection, African consumers
demand that you throw out yesterday's
thinking – and business models!
AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
Want to know where
African connection
is heading next?
Stop asking consumers. Start
looking at game-changing
innovations launching across
the continent!
AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
Ready for ten
innovations that
are changing
expectations
around social
connection?
AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
FEATURED
INNOVATIONS
Beat your competition in the race to connect African
consumers with each other – for fun, commerce,
skill sharing, education and more!
AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
Tunga
Social network connects African
coders with tech companies
FEATURED INNOVATION
AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
Integrated Waste
Exchange
Government portal lets companies
trade waste products
FEATURED INNOVATION
AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
Viber
Messaging app launches social
channel for live discussions
FEATURED INNOVATION
AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
Guumzo
Social network lets people share
voice content
FEATURED INNOVATION
AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
WebDOC
App’s doctors answer medical
questions in real-time
FEATURED INNOVATION
AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
trendwatching.com/premium
AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
Botswana
Telecommunications
Government-owned company
launches IPO to general public
FEATURED INNOVATION
AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
Yoza
Ugandan app helps people locate
local laundry services
FEATURED INNOVATION
AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
Bassita
Messaging app launches social
channel for live discussions
FEATURED INNOVATION
AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
Orange
Mobile network unveils website
dedicated to entrepreneurs
FEATURED INNOVATION
AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
Tasha Smith
Empowerment workshop connects
local and Hollywood actors
FEATURED INNOVATION
AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
THE BIGGER PICTURE
New customer expectations don't emerge out
of the blue – it's all about evolution.
AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
16 mega-trends that provide
context and structure when
tracking the evolution of
consumerism.
The Trend
Framework
AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
NEXT
Customer expectations wait for no one –
so GET GOING!
AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
Intra-Africa is
about to
explode… so
think big and
think across
boundaries!
AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
But don't
forget that new
expectations
can come from
anywhere!
AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
Want to take it to
the next level?
CHICAGO / SYDNEY / SINGAPORE / LONDON / AMSTERDAM
At our upcoming 2016 Trend Events you'll hear about THE trends that
will shape consumerism in 2017 and beyond.
www.trendwatching.com/live/events

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Africa Trend Briefing - THE FUTURE OF AFRICONNECTION

  • 1. AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION THE FUTURE OF AFRICONNECTION 10 innovations reshaping African expectations around social connection! J U N E 2 0 1 6 A F R I C A T R E N D B R I E F I N G
  • 2. AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION The mother of all African trends. The eternal desire for connection is finding new expression and purpose.
  • 3. AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION Why now? Because when it comes to social connection, African consumers demand that you throw out yesterday's thinking – and business models!
  • 4. AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION Want to know where African connection is heading next? Stop asking consumers. Start looking at game-changing innovations launching across the continent!
  • 5. AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION Ready for ten innovations that are changing expectations around social connection?
  • 6. AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
  • 7. AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION FEATURED INNOVATIONS Beat your competition in the race to connect African consumers with each other – for fun, commerce, skill sharing, education and more!
  • 8. AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION Tunga Social network connects African coders with tech companies FEATURED INNOVATION
  • 9. AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION Integrated Waste Exchange Government portal lets companies trade waste products FEATURED INNOVATION
  • 10. AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION Viber Messaging app launches social channel for live discussions FEATURED INNOVATION
  • 11. AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION Guumzo Social network lets people share voice content FEATURED INNOVATION
  • 12. AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION WebDOC App’s doctors answer medical questions in real-time FEATURED INNOVATION
  • 13. AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION trendwatching.com/premium
  • 14. AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION Botswana Telecommunications Government-owned company launches IPO to general public FEATURED INNOVATION
  • 15. AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION Yoza Ugandan app helps people locate local laundry services FEATURED INNOVATION
  • 16. AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION Bassita Messaging app launches social channel for live discussions FEATURED INNOVATION
  • 17. AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION Orange Mobile network unveils website dedicated to entrepreneurs FEATURED INNOVATION
  • 18. AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION Tasha Smith Empowerment workshop connects local and Hollywood actors FEATURED INNOVATION
  • 19. AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION THE BIGGER PICTURE New customer expectations don't emerge out of the blue – it's all about evolution.
  • 20. AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION 16 mega-trends that provide context and structure when tracking the evolution of consumerism. The Trend Framework
  • 21. AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION
  • 22. AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION NEXT Customer expectations wait for no one – so GET GOING!
  • 23. AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION Intra-Africa is about to explode… so think big and think across boundaries!
  • 24. AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION But don't forget that new expectations can come from anywhere!
  • 25. AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION Want to take it to the next level? CHICAGO / SYDNEY / SINGAPORE / LONDON / AMSTERDAM At our upcoming 2016 Trend Events you'll hear about THE trends that will shape consumerism in 2017 and beyond. www.trendwatching.com/live/events