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HOW TO BEAT
AMAZON IN
E-COMMERCE
1   Sell stuff they don’t
2   Have a better Products discovery & Browsing
3   Go Mobile
4   Make shopping social
5   Make it Fun. Coforful. Emotional
6   Make Markets
7   Build a branded platform
1
Sell stuff they don’t
“If it has a UPC code, Amazon will beat you”
                 INTERNET QUOTES
Lower price is just one search away.
Your choice is selling your handmade/ crafts or your
                    old/ used stuffs.
2
Have a better Products
Discovery & Browsing
Amazon is a catalog. You know what
  you want when you come to it.
So…
Make your site a discovery engine…
A place where customer discover things they
          don’t know they need
3
Go Mobile
How to beat Amazon in e-commerce
Plan accordingly!
4
Make shopping social
People don’t shopping alone, anymore
They shop with family, friends,
colleagues, and strangers too.
5
Make it Fun. Coforful.
     Emotional
Online shopping,
  From this ...
To this.
WTF?!
WTF?!
Where’s The Fun?!
Make it fun, really FUN.
6
Make Markets
Market
Thai Market
Super Market
Floating Market
Flea Market
There’re so many markets. Make your own market.
7
Build a branded
    platform
Like this Coca Cola - Happiness Factory
Brand                       All in one Platform



Like this Coca Cola - Happiness Factory


                Emotional experiences
BONUS
E-commerce Startups to Watch!
Wanelo, a blend of the words “want, need,
love,” is a combination of product-inspiration
and social shopping sites such as Pinterest.
Etsy - A place to buy and sell all things
handmade, vintage, and supplies.
Lyst is a social shopping and product
bookmarking site specifically targeted to fashion
Svpply – allows site members to keep track of the things they want to buy, and to
browse a personal feed of products from across the web, curated and filtered by the
people and stores they find interesting.
Nuji - A hybrid of Lyst and Svpply, allows users to save items they like from any online
store using the platform's web bookmarklet tool. Users can clip apparel from retail
websites they like and purchase the items later. Plus, they can follow interesting users and
earn rewards and discounts from retailers by tagging their favorite items.
Flit – wherer great shopping begins
Buyosphere is the Quora for fashion,
interiors and retail.
Slides inspired by
     Jason Goldberg

Founder – CEO of Fab.com
DIY!
Do it your way!
Credit
 In this deck, I have used some pictures that I, myself, couldn’t
                     identify the right owners.
   I respect these awesome works and their original owners.
By using these photos, I might break some copyright laws that I
  didn’t really aware. Please let me know if this act makes you
                    uncomfortable. RESPECT.
        No Bears were harmed in the making of this slide.
Photos credit (known sources)
http://www.flickr.com/photos/56044438@N00/5064649496/
 http://www.flickr.com/photos/82733598@N00/5759281777/
     
  htt://www.flickr.com/photos/44681455@N00/54487746/
     p
  http://www.flickr.com/photos/95572727@N00/412877337/
http://www.flickr.com/photos/54602205@N00/4822544006/
     http://www.flickr.com/photos/thomashawk/21151707/
 http://www.flickr.com/photos/53016579@N00/7664617826
Tri Vo is a communication designer who hates Death by
PowerPoint, loves beautiful things, and creates Slides for
FOOD. Started SliDesigner to help people create slides in
Tiếng Việt and English. Work in HCM City - Vietnam.

http://slidesigner.net

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How to beat Amazon in e-commerce

  • 1. HOW TO BEAT AMAZON IN E-COMMERCE
  • 2. 1 Sell stuff they don’t 2 Have a better Products discovery & Browsing 3 Go Mobile 4 Make shopping social 5 Make it Fun. Coforful. Emotional 6 Make Markets 7 Build a branded platform
  • 4. “If it has a UPC code, Amazon will beat you” INTERNET QUOTES
  • 5. Lower price is just one search away. Your choice is selling your handmade/ crafts or your old/ used stuffs.
  • 6. 2 Have a better Products Discovery & Browsing
  • 7. Amazon is a catalog. You know what you want when you come to it.
  • 9. Make your site a discovery engine…
  • 10. A place where customer discover things they don’t know they need
  • 15. People don’t shopping alone, anymore
  • 16. They shop with family, friends, colleagues, and strangers too.
  • 17. 5 Make it Fun. Coforful. Emotional
  • 18. Online shopping, From this ...
  • 20. WTF?!
  • 22. Make it fun, really FUN.
  • 29. There’re so many markets. Make your own market.
  • 30. 7 Build a branded platform
  • 31. Like this Coca Cola - Happiness Factory
  • 32. Brand All in one Platform Like this Coca Cola - Happiness Factory Emotional experiences
  • 34. Wanelo, a blend of the words “want, need, love,” is a combination of product-inspiration and social shopping sites such as Pinterest.
  • 35. Etsy - A place to buy and sell all things handmade, vintage, and supplies.
  • 36. Lyst is a social shopping and product bookmarking site specifically targeted to fashion
  • 37. Svpply – allows site members to keep track of the things they want to buy, and to browse a personal feed of products from across the web, curated and filtered by the people and stores they find interesting.
  • 38. Nuji - A hybrid of Lyst and Svpply, allows users to save items they like from any online store using the platform's web bookmarklet tool. Users can clip apparel from retail websites they like and purchase the items later. Plus, they can follow interesting users and earn rewards and discounts from retailers by tagging their favorite items.
  • 39. Flit – wherer great shopping begins
  • 40. Buyosphere is the Quora for fashion, interiors and retail.
  • 41. Slides inspired by Jason Goldberg Founder – CEO of Fab.com
  • 43. Credit In this deck, I have used some pictures that I, myself, couldn’t identify the right owners. I respect these awesome works and their original owners. By using these photos, I might break some copyright laws that I didn’t really aware. Please let me know if this act makes you uncomfortable. RESPECT. No Bears were harmed in the making of this slide.
  • 44. Photos credit (known sources) http://www.flickr.com/photos/56044438@N00/5064649496/ http://www.flickr.com/photos/82733598@N00/5759281777/  htt://www.flickr.com/photos/44681455@N00/54487746/ p http://www.flickr.com/photos/95572727@N00/412877337/ http://www.flickr.com/photos/54602205@N00/4822544006/ http://www.flickr.com/photos/thomashawk/21151707/ http://www.flickr.com/photos/53016579@N00/7664617826
  • 45. Tri Vo is a communication designer who hates Death by PowerPoint, loves beautiful things, and creates Slides for FOOD. Started SliDesigner to help people create slides in Tiếng Việt and English. Work in HCM City - Vietnam. http://slidesigner.net