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Traction
A Start-Up Guide to
Getting Customers
Book Summary
Traction
explains why the
success of every
start-up depends
not only on its
products, but on
the customer base
it builds.
Authors
Gabriel Weinberg is the founder and CEO of privacy-
oriented internet search engine DuckDuckGo. Justin
Mares is a start-up founder with expertise in mobile
health and 3D printing. Both have been directors at
start-ups that sold for eight-figure sums.
This book is for
‣ Founders and business
owners
‣ Anyone thinking about
launching a start-up
‣ Marketers and public
relations professionals
Start thinking about traction early on by
growing customer demand for your product.
Don’t discount traditional media – a
great PR campaign can locate
new users.
‣ Use social media to encourage traction
and build a stable customer base.
‣Online advertising allows you to target
potential customers and raise brand
awareness.
Partner with others to gain more traction.
Email marketing and traditional sales remain
important ways to gain traction.
The most effective sales strategies involve
trying multiple traction channels and being
open to change.
An effective traction strategy is pivotal for the
success of your start-up.
Even great products don’t sell
themselves. A start-up stands or falls on
the customer base it can build. This is
why you need to think about traction
early and often, and build your
company’s goals around achieving that
traction.
Summary
Read Full Summary on Blinkist
Blinkist helps:
- Increase Productivity.
- Read entire book in 15 minutes.
With 1,000+ non-fiction books
Get this book on Amazon

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Traction - A Start-Up Guide to Getting Customers | Book Summary

  • 1. Traction A Start-Up Guide to Getting Customers Book Summary
  • 2. Traction explains why the success of every start-up depends not only on its products, but on the customer base it builds.
  • 3. Authors Gabriel Weinberg is the founder and CEO of privacy- oriented internet search engine DuckDuckGo. Justin Mares is a start-up founder with expertise in mobile health and 3D printing. Both have been directors at start-ups that sold for eight-figure sums.
  • 4. This book is for ‣ Founders and business owners ‣ Anyone thinking about launching a start-up ‣ Marketers and public relations professionals
  • 5. Start thinking about traction early on by growing customer demand for your product.
  • 6. Don’t discount traditional media – a great PR campaign can locate new users.
  • 7. ‣ Use social media to encourage traction and build a stable customer base.
  • 8. ‣Online advertising allows you to target potential customers and raise brand awareness.
  • 9. Partner with others to gain more traction.
  • 10. Email marketing and traditional sales remain important ways to gain traction.
  • 11. The most effective sales strategies involve trying multiple traction channels and being open to change.
  • 12. An effective traction strategy is pivotal for the success of your start-up.
  • 13. Even great products don’t sell themselves. A start-up stands or falls on the customer base it can build. This is why you need to think about traction early and often, and build your company’s goals around achieving that traction. Summary
  • 14. Read Full Summary on Blinkist Blinkist helps: - Increase Productivity. - Read entire book in 15 minutes. With 1,000+ non-fiction books Get this book on Amazon