★ A growth engine consists of interconnected recurring activities measured by key performance indicators (KPIs) across the customer journey (acquisition, activation, retention, referral, revenue).
★ Growth hacking follows a routine of hacking experiments, measuring their impact on KPIs, and learning to continuously improve the growth engine through minimal risk experiments.
★ The routine involves selecting focus areas based on prior performance, brainstorming experiments, running experiments, and analyzing their impact to refine future experiments.
11. ★ Framework for building a growth engine
★ Growth hacking method for improving the engine
★ Growth hacking routine
★ Unique insights about growth hacking, that required
20 years crash-and-burn
what to expect
13. build it
& they will come
source: http://www.terminally-incoherent.com/blog/2013/11/04/what-happens-to-
nuclear-power-plants-during-a-zombie-apocalypse/
14. almost every failed startup has a
product. what failed startups don’t
have are enough customers
Gabriel WEINBERG
justin mares
15.
16. HOW COULD THEY BEAT US
TO IT IN 6 MONTHS?
source: http://dealbreaker.com/2012/01/bonus-watch-12-goldman-sachs-morgan-stanley/
31. ★ We can constantly improve our growth engine
★ We can experiment, and still minimize risk
★ Focus on what matters the most, so that we spend
our time and money wisely
★ A routine that can be practiced and taught
growth hacking perks
42. ★ How do we create awareness and interest in our
product? (Acquisition)
★ How do we build trust and desire, so that they give us
permission to contact them again? (Activation)
★ How do we get them to come back? (Retention)
★ How do we get them to share about us? (Referral)
★ How can we earn more money? (Revenue)
5 questions
43. ★ Interconnected measured recurring activities that help
us grow
★ Constant improvements through hack, measure, learn
★ Escalates our learning
★ Efficient time and money spending
★ Bridging strategy and tactics
growth engine perks
54. ★ A growth engine is a series of interconnected recurring
measured activities that help us grow sustainably
★ Growth hacking uses hack-measure-learn to
continuously improve our growth engine with minimal
time, effort and risk
summary
55. i want your feedback
@TRIBALING
ELIA@TRIBALING.COM