Slides from the technical portion of the Food Blogging course at UBC with Don Genova

1. Food blogging with
Easy, fast, & adaptable
WordPress.com

2. The plan
• Set up a WordPress.com account & blog
• Write
• Post
• Choose the right theme
• Choose the right tweaks

3. WordPress.com
• Hosted service
• Uses the WordPress blogging engine
• Free
• Paid upgrades

4. Getting started
• Go to WordPress.com
• Click "Get started here."
• And create an account

5. Picking a name
• Different username is up to you.
• Name of your blog can be changed later
• But...
• Read carefully before you click okay

6. The Dashboard
• Center of things
• Hub for what's going on with your site
• Quick tour...

7. Creating content
• Posts
• Pages

8. Posts
• Title
• Categories
• Tags
• Text
• Images

9. Categories & Tags
• Categories are larger groups & descriptive
• Categories can be organized in a hierarchy
(parents and children)
• Tags are keywords

10. Pages
• Titles
• Templates

11. Adding media
• It's a drag and drop world
• But before you upload...
• Edit!

12. Putting it into practice
• You need content for the next parts
• What did you have for lunch?
• Where is your favorite place to eat?
• Dinner?
• Add pictures
• Tags & categories

13. Choosing a theme
• Pick what you like
• Pick what will show off what you do and
say
• Not set in stone, easy to change

14. Custom header
• Show off something yummy!
• Picking the right photo
• Quick edits...

15. Custom backgrounds
• Tread carefully
• Easy to get wrong
• Hard to get right

16. Widgets
• What to pick
• Why
• How

17. Menus
• More than organizing
• Directing where people go

18. The writing part & SEO
• Titles that are descriptive
• Writing that is descriptive
• Links that use descriptive words
• “click here” isn’t descriptive, use sparingly
• Tags = keywords
• Categories = keywords with an eye to organization

19. And now...
• Questions...
• Slides on SlideShare: http://www.slideshare.net/trishussey