The document contrasts the mindsets of a "worker-bee" and a "key person of influence (KPI)". It lists 14 excuses or limitations a worker-bee may have (e.g. "I'm too busy", "It's not perfect yet") and counters each one with the proactive mindset of a KPI (e.g. "I have the same 24 hours as everyone else", "I will get it done anyway"). The overall message is that KPIs overcome excuses through determination and a solution-oriented mindset.

1. Worker-Bees
Think Differently To
Key People of Influence.
1

2. Worker-Bee
-vs-
KPI
2

3. I’m here to do a good job.
Worker-Bee
-vs-
KPI
2

4. I’m here to do a good job.
Worker-Bee
-vs-
KPI
I’m here to get a result.
2

5. Worker-Bee
-vs-
KPI
3

6. I’m not good enough.
Worker-Bee
-vs-
KPI
3

7. I’m not good enough.
Worker-Bee
-vs-
KPI
... But I will get this done
anyway.
3

8. Worker-Bee
-vs-
KPI
4

9. It has to be perfect or I
wont start.
Worker-Bee
-vs-
KPI
4

10. It has to be perfect or I
wont start.
Worker-Bee
-vs-
KPI
It has to be great and I’m
going to improve things.
4

11. Worker-Bee
-vs-
KPI
5

12. I have writers block ...
Worker-Bee
-vs-
KPI
5

13. I have writers block ...
Worker-Bee
-vs-
KPI
... Me too so I will just start
writing anyway.
5

14. Worker-Bee
-vs-
KPI
6

15. When its perfect, I will
start talking to people.
Worker-Bee
-vs-
KPI
6

16. When its perfect, I will
start talking to people.
Worker-Bee
-vs-
KPI
I will talk to people today.
6

17. Worker-Bee
-vs-
KPI
7

18. My voice sounds funny.
Worker-Bee
-vs-
KPI
7

19. My voice sounds funny.
Worker-Bee
-vs-
KPI
... Me too so I will just hope
that its a remarkable selling
feature.
7

20. Worker-Bee
-vs-
KPI
8

21. I’ve never done this
before.
Worker-Bee
-vs-
KPI
8

22. I’ve never done this
before.
Worker-Bee
-vs-
KPI
I’m doing this for the first
time... How exciting!
8

23. Worker-Bee
-vs-
KPI
9

24. I’m embarrassed in front
of a camera.
Worker-Bee
-vs-
KPI
9

25. I’m embarrassed in front
of a camera.
Worker-Bee
-vs-
KPI
... So I will remember it’s
not about me.
9

26. Worker-Bee
-vs-
KPI
10

27. I’m so busy. I have no
time.
Worker-Bee
-vs-
KPI
10

28. I’m so busy. I have no
time.
Worker-Bee
-vs-
KPI
I have the same 24hours
as everyone else. Until I’m
a KPI, my full time job is to
become a KPI.
10

29. Worker-Bee
-vs-
KPI
11

30. I need more support.
Worker-Bee
-vs-
KPI
11

31. I need more support.
Worker-Bee
-vs-
KPI
I need co-create a
supportive environment by
supporting others.
11

32. Worker-Bee
-vs-
KPI
12

33. I don’t have something I
need so I will stop.
Worker-Bee
-vs-
KPI
12

34. I don’t have something I
need so I will stop.
Worker-Bee
-vs-
KPI
I will get what I need,
whatever it is.
12

35. Worker-Bee
-vs-
KPI
13

36. I’m focused on learning.
Worker-Bee
-vs-
KPI
13

37. I’m focused on learning.
Worker-Bee
-vs-
KPI
I’m focused on producing.
13

38. Worker-Bee
-vs-
KPI
14

39. Whatever I’m told.
Worker-Bee
-vs-
KPI
14

40. Whatever I’m told.
Worker-Bee
-vs-
KPI
Whatever it takes.
14