This infographic talks about how can brands leverage Snapchat as a social platform and reach out to their target audiences to generate high engagement rates and hence fostering customer loyalty.

1. HOW CAN BRANDS LEVERAGE
-Snapchat-
Age Group
70% 30%
User Demographics
million users
100
500 9
million snaps per day
million views per day photos shared every second
If your target audience is youthful mobile users,
then Snapchat is definitely worth your while.
Snapchat stories
Allows brands to stitch together snaps that can be viewed
for 24 hours before vanishing.
Go behind the scenes
Take your audience behind the scenes to show the
passion & love your people put into the brand.
Give a sneak peek of a new product
Create excitement around your new products to be
launched through Snapchat.
Discover
Brands on Snapchat Discover can reach the entire
audience of Snapchat. It also includes ad integration.
Special events
Leverage Snapchat Stories to make your audience feel
they are with you. Such exclusive interactions will set you
apart.
Visual storytelling
Images and videos are viewed more than text based
shares. Connect with your audience by effectively
communicating your brand story.
Offer exclusivity
Send followers special updates and exclusive deals using
clever messaging.
Strategies to get the most out of Snapchat
33%
5%
51%
11%
16-24 25-34 35-44 45+