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Web Writing & Web Design
How to Effectively Write for
the Web
Effective Writing for the Web
It only takes 30 seconds for a user to make a decision as to whether
or not they will move onto the next relevant website. To avoid
loosing viewers, it is imperative that your website wording is short,
explicit, ,includes bulletins, headers and uses verbiage that a vast
majority of viewers will understand,
Web writing involves taking large content, reducing and summarizing
the content into smaller succinct paragraphs highlighting the
important information the viewer needs to know.
Tips to Effect Web Writing
Keep it Short


Make your copy short on each page. Doing this will engage your audience to
continue through your site. To much verbiage looses attention and interest.
You want your audience to move through your site and contact you or make a
purchase.

Headings


Using effective headings makes your copy scanned friendly and helps breakup
simple text. Headings organize your thoughts into a logical outline, which
improves the quality of your writing.

Bullets and list


Helps break up the text and allows for easy scan by search engines. Avoid using
BIG words. It’s important that your users don’t have to interpret your copy. Your
writing needs to be clear, concise and easy to understand. Bullets and list
provide that.

Contact Information


Don’t make your users search for you. Incorporate your contact information on
every page.
How to Make an Active
Website and Relate to Users
Making an Active Website
Your website is going to begin with a domain name for
example; abestfriend.ca. If you don't already have
one, make one that is simple, short and obvious to
your industry. Once the domain name has been
approved, you will need a web host provider. You
can Google hosting providers, for example;
http://www.hosting-review.com/canada.shtml?gclid
=cj2llrCzqboCF1amgod6wwACA and find the best
one that will work for you.
Relate to Users
The goal is to capture traffic to your website and it’s services.
This is where direct marketing is heavily used to grab the
attention of the visitors. A valuable piece of content or a paid
search ad or recommendations from social media channels, are
just a few ways in which you can obtain qualified traffic.
A landing page is a specific area of your website where traffic is
sent (via links from online advertisements, organic search
results, social media or email) specifically to prompt a certain
action or result. And since a visitor usually lands on a page after
clicking on a link, it’s important that the links you use to send
traffic to your website is relevant to what that person is looking
for. Once on your landing page, it’s basically a tactic of one-onone selling so if it’s not what people are looking for, you are
likely to get a low conversation.
Best Practice to Redevelop
a Website
A truly effective web site reflects not
only the image
of the business, but also its objectives
Update your Website
Study your site, find out what is working
and needs to be improved. Are you using
Keywords? Do you have media social
links and if so are they useful to your
consumers? Does your website have a
flow to make it user friendly.
A Best Friends Cleaning Service
Website
Here is a good example; http://
www.abestfriend.ca/ website
was created 13 years ago and
as such has never been
updated. When you first look
at it, you can see the writing
which is detailed, resulting in a
loss of interest. Additionally
the writing is an image and
because it is an image and not
text it cannot be scanned by
search engines, which
eliminates A Best Friend
website from popping up on a
organic Google search.
Make the Site More User
Friendly
www.abestfriend.ca
STEP ONE
Our first step was to view the current
website to see what worked and what
didn’t work. Without hesitation the
website was too busy. At that point I
decided to change the layout of the site
to make it cleaner, tighter and modern.
Additionally it was decided by the
business owner and myself to create a
layout that match the style of the
business cards and company vehicles.
After the web page layout design was
complete, I created a landing page that
was easy to navigate. I did this by
making key links at the top of the web
page and included a short and simple
content in the body. I added additional
links which were "quotes" and
“testimonials". Both features add value
to a website allowing consumers to
efficiently and effectively connect with the
business resulting in a sale.
www.abestfriend.ca
STEP TWO
The verbiage was extremely
detailed and repetitive. It
was imperative that who a
Best Friend was and what
services they provided was
not lost in the
summarization of text. Our
goal was to shorten the text
eliminate redundancy and
keep the viewers interest to
continue through the site. At
the same time I ensured
that key words were used to
allow the site for easing
scanning by search
engines.
www.abestfriend.ca
Step Three
I created a simplified and
streamlined look with a
black/white theme that
supported the companies
new business cards and
vehicle signage. It is
aesthetically pleasing
modern, crisp, clean and
tight. The redesign
represents the corporate
brand and presents
themselves as
professionals which is
exactly the image the
company is wanting to
portray.
Good vs. Bad Design
BAD
To the right is a screenshot
for WeighMax. This website
was on a list of bad
designs. You can see the
site is not cohesive. The
text is very hard to read.
There is not enough
contrast between the text
and the background. The
graphics feels like clipart
with the colour overlays.
GOOD
The website was
redesigned. It is much
easier to navigate, giving
you 3 points of reference
to choose. The layout
keeps important features
above the fold and the
colour is not
overpowering. Their
redesign definitely
represents the corporate
brand and presents
themselves as
professionals.
Incorporating Social Media
Twitter, Facebook, Deal Sites





Consumers are searching for
details through social media.
Following companies through
social media allows you to
create full exposure to update
on services, changes in
consumer product and
seasonal specials.
Incorporate your social media
links to your site.
Look into deal sites such as
Groupon – these can work
very well for business if the
right balance is found. They
bring in new business and
create repeated customers.

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Web writing & web design

  • 1. Web Writing & Web Design
  • 2. How to Effectively Write for the Web
  • 3. Effective Writing for the Web It only takes 30 seconds for a user to make a decision as to whether or not they will move onto the next relevant website. To avoid loosing viewers, it is imperative that your website wording is short, explicit, ,includes bulletins, headers and uses verbiage that a vast majority of viewers will understand, Web writing involves taking large content, reducing and summarizing the content into smaller succinct paragraphs highlighting the important information the viewer needs to know.
  • 4. Tips to Effect Web Writing Keep it Short  Make your copy short on each page. Doing this will engage your audience to continue through your site. To much verbiage looses attention and interest. You want your audience to move through your site and contact you or make a purchase. Headings  Using effective headings makes your copy scanned friendly and helps breakup simple text. Headings organize your thoughts into a logical outline, which improves the quality of your writing. Bullets and list  Helps break up the text and allows for easy scan by search engines. Avoid using BIG words. It’s important that your users don’t have to interpret your copy. Your writing needs to be clear, concise and easy to understand. Bullets and list provide that. Contact Information  Don’t make your users search for you. Incorporate your contact information on every page.
  • 5. How to Make an Active Website and Relate to Users
  • 6. Making an Active Website Your website is going to begin with a domain name for example; abestfriend.ca. If you don't already have one, make one that is simple, short and obvious to your industry. Once the domain name has been approved, you will need a web host provider. You can Google hosting providers, for example; http://www.hosting-review.com/canada.shtml?gclid =cj2llrCzqboCF1amgod6wwACA and find the best one that will work for you.
  • 7. Relate to Users The goal is to capture traffic to your website and it’s services. This is where direct marketing is heavily used to grab the attention of the visitors. A valuable piece of content or a paid search ad or recommendations from social media channels, are just a few ways in which you can obtain qualified traffic. A landing page is a specific area of your website where traffic is sent (via links from online advertisements, organic search results, social media or email) specifically to prompt a certain action or result. And since a visitor usually lands on a page after clicking on a link, it’s important that the links you use to send traffic to your website is relevant to what that person is looking for. Once on your landing page, it’s basically a tactic of one-onone selling so if it’s not what people are looking for, you are likely to get a low conversation.
  • 8. Best Practice to Redevelop a Website A truly effective web site reflects not only the image of the business, but also its objectives
  • 9. Update your Website Study your site, find out what is working and needs to be improved. Are you using Keywords? Do you have media social links and if so are they useful to your consumers? Does your website have a flow to make it user friendly.
  • 10. A Best Friends Cleaning Service Website Here is a good example; http:// www.abestfriend.ca/ website was created 13 years ago and as such has never been updated. When you first look at it, you can see the writing which is detailed, resulting in a loss of interest. Additionally the writing is an image and because it is an image and not text it cannot be scanned by search engines, which eliminates A Best Friend website from popping up on a organic Google search.
  • 11. Make the Site More User Friendly
  • 12. www.abestfriend.ca STEP ONE Our first step was to view the current website to see what worked and what didn’t work. Without hesitation the website was too busy. At that point I decided to change the layout of the site to make it cleaner, tighter and modern. Additionally it was decided by the business owner and myself to create a layout that match the style of the business cards and company vehicles. After the web page layout design was complete, I created a landing page that was easy to navigate. I did this by making key links at the top of the web page and included a short and simple content in the body. I added additional links which were "quotes" and “testimonials". Both features add value to a website allowing consumers to efficiently and effectively connect with the business resulting in a sale.
  • 13. www.abestfriend.ca STEP TWO The verbiage was extremely detailed and repetitive. It was imperative that who a Best Friend was and what services they provided was not lost in the summarization of text. Our goal was to shorten the text eliminate redundancy and keep the viewers interest to continue through the site. At the same time I ensured that key words were used to allow the site for easing scanning by search engines.
  • 14. www.abestfriend.ca Step Three I created a simplified and streamlined look with a black/white theme that supported the companies new business cards and vehicle signage. It is aesthetically pleasing modern, crisp, clean and tight. The redesign represents the corporate brand and presents themselves as professionals which is exactly the image the company is wanting to portray.
  • 15. Good vs. Bad Design
  • 16. BAD To the right is a screenshot for WeighMax. This website was on a list of bad designs. You can see the site is not cohesive. The text is very hard to read. There is not enough contrast between the text and the background. The graphics feels like clipart with the colour overlays.
  • 17. GOOD The website was redesigned. It is much easier to navigate, giving you 3 points of reference to choose. The layout keeps important features above the fold and the colour is not overpowering. Their redesign definitely represents the corporate brand and presents themselves as professionals.
  • 19. Twitter, Facebook, Deal Sites    Consumers are searching for details through social media. Following companies through social media allows you to create full exposure to update on services, changes in consumer product and seasonal specials. Incorporate your social media links to your site. Look into deal sites such as Groupon – these can work very well for business if the right balance is found. They bring in new business and create repeated customers.