How to explore business models
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A brief introduction of teh concept of busienss models and how to explore possible business models with archetypes
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How to explore business models
- 1. How to explore business models Tsuyoshi Amano Central Saint Martins 03/11/2016
- 2. Contents 1. Hands-on session: Marshmallow Challenge 2. What are business models? 3. Why business models? 4. Why not business plans? 5. A business model tool: Business model canvas 6. Examples of business model archetypes 7. Hands-on session: Visualise your business with business model canvas 8. Quick recap
- 3. Hands-on session: The marshmallow challenge
- 4. The instruction of the marshmallow challenge http://www.tomwujec.com/design-projects/marshmallow- challenge/
- 5. What are business models?
- 6. What is business models? Value CREATE DELIVERCAPTURE A business model shows: • How to create the value? • How to deliver the value? • How to capture the value?
- 7. But, why business models now?
- 8. But, why business models now? Value CREATE DELIVERCAPTURE Too much focus on creating values (Product innovations)
- 10. But, why business models now? Value CREATE DELIVERCAPTURE Too much focus on delivering values (Marketing innovations)
- 11. But, why business models now? Value CREATE DELIVERCAPTURE Just ripping off?
- 12. But, why business models now? Value CREATE DELIVERCAPTURE The value of using the business model approach is the holistic perspective
- 13. Why not business plan?
- 14. Why not business plan? It takes too much time to write People don’t look back the business plan once it’s accepted It doesn’t work after the first contact with real customers
- 15. Why not business plan? Value CREATE DELIVERCAPTURE Also, business plan based approaches are most likely to focus on capturing values.
- 16. Why not business plan? Business plans are good to scale a business but not find new opportunities.
- 17. A business model tool: Business Model Canvas
- 19. A framework of business models Value CREATE DELIVERCAPTURE
- 22. A case of Japanese manufacturers
- 23. Hi-quality traditional Japanese crafts Hi-end retailers Distributors / Sales agents Product sales Craftsmen skills Distributors Production Dedicated customer service Production cost Export fee Sales agent fee
- 24. Hi-quality traditional Japanese crafts Hi-end retailers Distributors / Sales agents Product sales Craftsmen skills Distributors Production Dedicated customer service Distribution model Production cost Export fee Sales agent fee
- 26. Examples of business model archetypes Direct sales Subscription (Leasing) Marketplace Crowdsourcing Blade and razor (printer and ink) For more examples of business model archetypes, see: Board of Innovation (2010) Business & Revenue Model Examples [Internet]. Available from: <http://www.boardofinnovation.com/business-revenue-model-examples/> [Accessed 3 November 2016]. Johnson, M.W. (2010) Seizing the white space. Boston, Mass., Harvard Business Press. Gassmann, O., Frankenberger, K. & Csik, M. (2014) The Business Model Navigator: 55 Models That Will Revolutionise Your Business. 01 edition. Harlow, England ; New York, FT Publishing International.
- 28. Hi-quality traditional Japanese crafts Hi-end consumers Direct sales online Product sales Production cost Export fee Craftsmen skills Warehouse providers Production Online ads PR companies Warehouse cost PR cost Online support Online marketing
- 30. Rental service of hi-quality traditional Japanese crafts Japanese restaurant owners Distributors / Sales agents Subscription / Monthly leasing fee Craftsmen skills Distributors Production Dedicated customer service Production cost Export fee Sales agent fee Insurance companies Insurance fee
- 32. A market place specialised for Japanese crafts Hi-end retailers Online platform Commission Sellers (Other Japanese craftsmen) Online customer service Online operation cost The community of Japanese craftsmen Platform management Community management
- 34. Hi-quality traditional Japanese crafts Hi-end retailers Distributors / Sales agents Product sales Craftsmen skills Distributors Production Dedicated customer service Production cost Export fee Sales agent fee Crowdsourced designers The community of designers
- 35. Blade and razor (printer and ink) Profit from supplies
- 36. Japanese lifestyle experience Hi-end retailers Distributors / Sales agents Product sales with low profit Craftsmen skills Distributors Production Dedicated customer service Production cost Export fee Sales agent fee Sales of Japanese Tea Hi-end consumers Direct sales online Online ads PR companies PR cost Online support
- 37. Key points of using business model canvas Avoid exactly visualising a “right” business model (Simplicity and nimbleness is important) Explore possible business models on paper without risks
- 38. Hands-on session: Visualise your business model
- 40. Activity (20 mins) Fill in the nine building blocks to visualise your business model Put a name of the model Modify your business model to explore by using the examples (if you come up with a new model other than the examples, try to visualise it instead!) Show your business model to other people and get feedback
- 41. Now, you’ve got your business models It’s time to get out of building to see if your business model(s) actually works.
- 42. Also, thank you for Julia @juliagogacooke Please keep in touch via: E-mail: syntropylab@gmail.com Twitter: @yo5h_a The bullet points by Tony Thomas http://medialoot.com/item/listicons-arrows-bullets-webfont/ Thank you very much to join!