The document summarizes six big ideas presented at the "Big Ideas for CEE 2015" conference. The ideas discussed include: 1) the global economy is undergoing a major restructuring beyond a normal business cycle; 2) successful employee recruitment requires finding the right people as in a marriage; 3) key questions around Google involve economics, privacy, and authority; 4) people avoid career planning but should reflect on their career path; 5) logos should express company values rather than slogans; and 6) science fiction and history can provide insights into the future.

1. SIX BIG IDEAS
OF BIG IDEAS FOR CEE
2015
www.bigideasforcee.eu
16-17 April 2015

2. We are experiencing not merely another
turn of the business cycle, but a
restructuring of the economic order.
Jan ZADAK

3. The same truths of successful marriage
apply to employee recruitment in business.
You have to get the right people together.
Jonas RIDDERSTRÅLE

4. Key questions on Google are in three areas
- Economics - Who gets revenues? Privacy -
Who knows? Authority - who decides?
Ben G. EDELMAN

5. We are doing everything to avoid career
planning. It´s time for your career selfie.
Tracey WILEN

6. People don´t like logo, they like impression.
Logo just can express it if you doing it right.
Create values, not slogans.
Christian MAJGAARD

7. Sci-fi is all about the present. History is
good place to look for the future. Most
ideas take 20 years to become an overnight
success.
Tom STANDAGE

8. THANK YOU FOR MAKING IDEAS REALLY BIG