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Social Media Marketing

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Tunheim
Tunheim

David Erickson & Blois Olson of Tunheim Partners discussed social media and conversational marketing at the University Of Minnesota Communicators Forum on March 17, 2009.

BusinessTechnologieActualités & Politique
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Message + Medium + Mission: Social Media Marketing 03/17/09 Tunheim.com
Who We Are: About Tunheim Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is Traditional Media Still Important ,[object Object],[object Object],[object Object],[object Object]
Offline Media Use Continues To Change ,[object Object],[object Object],[object Object],The Impact of the Internet--Year Six Report, 2006 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future
Does Traditional Media Relations Still Work? ,[object Object],[object Object],[object Object],[object Object],[object Object],Answer: Yes, But It’s Expanding Online
Social = Spreading The Word ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Life of a Gen X or Boomer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Impact of the Internet--Year Six Report, 2006 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future
Life of a Millennial ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Impact of the Internet--Year Six Report, 2006 Surveying the Digital Future—The World Internet Project - USC Annenberg School--Center for the Digital Future
Technographics Forrester Research
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Online Performance Indicators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Online Performance Indicators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Effective Social Media Use ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Virtual Worlds (Second Life)
Not Your Children’s Facebook Anymore
Social Network Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Network Sites
Facebook Example: U of M
Facebook “Causes” ,[object Object],[object Object],[object Object],[object Object]
DIY Social Network Sites: ning.com
Twitter (microblogging) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter (microblogging)
Online Video: The Future is Now ,[object Object],[object Object]
Online Video Use
Video & Photo Communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Video Activities
Video and Photo Communities
Communities of information ,[object Object],[object Object]
Wiki’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wiki’s: OpenPlans.org
Search Engine Optimization (SEO) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Old(-ish) Media -Viral Content ,[object Object],[object Object],[object Object],[object Object]
New Media - Viral Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
U.S. Podcast Audience ,[object Object],[object Object],[object Object],[object Object]
Cell phones ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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