1. An iterative approach to
digital product development

2. comfort zone
1

5. Movement
Time !!

6. Introduction
2

7. Introduction
• The digital environment is fluid and changes
rapidly, demanding the ability to respond to
change and feedback in short time frames
• Taking a purely project based approach to
your digital products can inhibit creative
opportunism and responsiveness

8. Projects ….
Things change
• they always do
• they always will
You’re not in control of that
its about how you can respond
This is often a change in attitude and culture

9. Product over project
• Projects end
• Products remain
• Projects try and cram it all in
• Products grow over time

10. Continuous quality improvement
• Digital products are constantly evaluated and
improved based on efficiency, effectiveness
and value
• Challenge the final outcome if there is one
• Refine and improve return on investment

11. Agile – quick intro
3

12. • quick and dirty
• taking short cuts
• being undisciplined
• just having a wall
• change at will
• for cowpersons
Agile is not -

13. Agile is -
• very structured
• very disciplined
• gives you control
• a discipline
• change ready
• fast paced

14. Agile makes things obvious
• it’s very visual
• transparency
• shows scope creep
• self reflection
• expectation issues

15. Being able to…
• Fail sooner than later
• See issues quickly
• Transfer ownership of decisions away from
implementation units
• Increase output
• Understand capacity and cost

16. Agile has risks
• in word only
• without review cycle
• as an excuse
• cowgirls/cowboys

17. a beautiful alignment
4

18. Product based planning
• Product based planning is the fundamental
planning technique that supports Prince 2 and
MSP
• Has four key parts
– Project product description
– Product breakdown structures
– Product descriptions
– Product flow

19. Project product description
• Purpose: Scope and requirements
• Composition: Key outputs
• Customers expectations
• Assumptions

20. Agile and Prince 2 – a lovely match
• They can work together
• PBS – it’s perfect
• Stories - Scope
• Business value – key outputs
• Acceptance criteria – quality criteria

21. Iterative design
5

22. Iterative design
• We don't know everything upfront
• Things change they always do
• Products informed by measurement
• Only do what you need now
• Allow for end goal to be reviewed & refocused

32. MVP – minimum viable product
• Begin with what is needed now
• Release often
• Allow for growth
• Defer decisions until appropriate time
• Getting traction

33. The design space
• Creative thinking
• Outside the box
• Understanding and having boundaries
• Blue sky vs reality

54. formalising it all
6

62. Questions and
workshop time....
7

63. In your own work environment
What would
inhibit you from
employing a
more agile
attitude ?
barriers opportunities
What
opportunities
are there to
employ a more
agile attitude ?