http://www.twenty4.com.au/ twenty4 is a Melbourne and Sydney based independent digital agency leading clients through the age of all things digital.

1. www.twenty4.com.au
Melbourne Sydney
a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 3 9005 0055 p. +61 2 8488 0055
f. +61 3 9011 9718 e. sydney@twenty4.com.au
e. melbourne@twenty4.com.au
We Live.
In a digital world. Offline we have offices in both Melbourne
and Sydney.
We Share.
Information and ideas with the people we work with.
We Form.
Partnerships. We get to know every business, their marketplace
and their customers.
We Think.
About trends, platforms and innovation.
We Do.
Digital Strategy, Creative, and Technology. We look after Web
Development, eCommerce, SEO, Social Media, and mobile.
We Move.
Across retail, corporate, government, entertainment and not-for-
profit brands and industries.
Digital Agency Melbourne and Sydney

2. www.twenty4.com.au
Melbourne Sydney
a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 3 9005 0055 p. +61 2 8488 0055
f. +61 3 9011 9718 e. sydney@twenty4.com.au
e. melbourne@twenty4.com.au
Discovery
Goals and Objectives / Market Research /
Competitor Analysis / Digital Strategy
A new website process starts by
understanding the business, goals,
consumers, brand strategy, user research
and how we best incorporate this into a
digital strategy. Consideration will also be
given to how this new development will
affect or streamline internal process’ within
the organisation.
Information Architecture
& UX
Wireframes / User Experience
Discovery stage has allowed us to start
considering the best possible experience
for a user. It has formed the basis for the
site structure, layout and how the user will
interact and navigate through the end
product. This website needs to be as
intuitive as possible and allow for unique
scenarios of people’s needs, computer
knowledge, browsing environments and habits. This step is often overlooked or undervalued, but is
paramount in setting the tone for overall success.
Digital Agency Melbourne and Sydney

3. www.twenty4.com.au
Melbourne Sydney
a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 3 9005 0055 p. +61 2 8488 0055
f. +61 3 9011 9718 e. sydney@twenty4.com.au
e. melbourne@twenty4.com.au
Design
UI / Prototyping / Graphic Design
With a clear blueprint plan, we can get to
the part that everybody loves – the visual
process of look and feel. The knowledge
from the Discovery / Information
Architecture and User Experience planning
stage is used to conceptualise the design
and user interface. Prototyping and
graphic design are the key tangible
aspects of this stage.
Development
HTML / CSS / Javascript / PHP / CMS /
Browser Compatibility
This stage of the project is where we the
design is brought into a web browser an
interactive, clickable version of the website
is created. This is the most time intensive
aspect and involves coding, development
and back-end CMS, EDM and Social
integration.
The focus of this stage is the develop the
working website, integration with backend systems, while considering user interaction and cross
browser functionality. twenty4specialise in standards-based development as well as in the
implementation with a number of CMS systems, that will bring the most out of the site with
dynamic content and interaction.
Digital Agency Melbourne and Sydney

4. www.twenty4.com.au
Melbourne Sydney
a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 3 9005 0055 p. +61 2 8488 0055
f. +61 3 9011 9718 e. sydney@twenty4.com.au
e. melbourne@twenty4.com.au
Training, Testing & Go
Live
Face to Face / Training Videos / Goals
Checklist
Training is performed as face to face
training that is tailored to the website
administrator and specific CMS setup. The
website training session is recorded for
future reference. A follow up is done to
ensure the website administrator is
comfortable with updating all aspects of
the website.
Metric Analysis
ROI / Google Analytics / Customer
Conversion / Goals & Funnels / Custom
Dashboard
Once the digital presence has been
launched to the world, it’s essential to future
success to review the performance and
engagement. A good digital presence can
only achieve greatness after launch when
we can see how people are using the site. It
also allows us to make informed decisions
together about future enhancements. We look at entry points, popular content and other
strategies to make sure that both you and users are getting the best web experience possible.
Digital Agency Melbourne and Sydney

5. www.twenty4.com.au
Melbourne Sydney
a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 3 9005 0055 p. +61 2 8488 0055
f. +61 3 9011 9718 e. sydney@twenty4.com.au
e. melbourne@twenty4.com.au
Ongoing Support
Phone / Email / Project Management
System
The time after the website is live is as
important as the build up period. The
internet does not stay still. We like to revisit
the project online to see what we have
learnt as well as introducing new
technology or ideas that might help grow
the website and online presence. The
twenty4 team manage feedback efficiently
through our web based project management system ensuring prompt response times, as well as
transparency to all stakeholders.
Digital Agency Melbourne and Sydney

6. www.twenty4.com.au
Melbourne Sydney
a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 3 9005 0055 p. +61 2 8488 0055
f. +61 3 9011 9718 e. sydney@twenty4.com.au
e. melbourne@twenty4.com.au
Creating A Powerful
Online Presence With
The Best Website
Developers
Plenty of consumers prefer shopping via the
internet these days. In order to reach your
target profits and maximize visibility, you will
need to create a powerful online presence. The
best way to get this done is by seeking the aid
of professional web development companies.
What are the benefits of hiring the pros?
a. You no longer have to spend a lot of time in
learning about various applications, software
programs, and intricate processes to build
websites once you hire experts. It conserves
energy and allows you to focus on other aspects
of your business.
b. The pros are equipped with the needed
manpower, training, tools, experience, and
knowledge in helping you achieve your
marketing goals.
c. You may grant your enterprise with greater
visibility. Marketing in the internet does not end
in making a fantastic web page lay-out – it also
involves online marketing tactics and processes
such as link building, content creation, and
Search Engine Optimization. This makes your
business become more accessible to your target
clients.
Why is it important to make a good impression?
a. The visual appearance of your site mirrors the
ideals and reliability of your enterprise.
b. It must look interactive, interesting, artistic,
and professional. Market survey shows that a
lot of people judge enterprises based on the
appearance and appeal of their webpages. They
prefer making purchases on sites that look
organized, attractive, and secure.
c. Since most browsers have short attention
spans, it is also very important to grab their
interest immediately. If your webpage appears
dull and monotonous at first glance, you will
lose your chance of gaining clients.
d. According to a recent online shopping survey,
sites that are exceptionally created have a
psychological effect on clients by making them
more prone to support your products and
services.
Why does your webpage need to look
trustworthy?
a. Keep in mind that the secret to success in any
sort of business is to win people's trust.
b. Remember that clients will be instructed to
key in personal details such as credit card data,
addresses, and contact numbers every time
they buy something.
c. A page that looks like the computer project of
a ten-year-old kid can never get people to
provide these personal facts. They may think
that your enterprise is a fraud or a scam.
Why do you need to make your webpage
interactive?
a. Always ask your web developers to make
your page interactive so that you can easily
connect with clients.
b. It should provide a means of communication
between your sales agents and customers.
c. This makes them easily ask questions, offer
remarks, or leave recommendations about your
products and services any time.

7. www.twenty4.com.au
Melbourne Sydney
a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 3 9005 0055 p. +61 2 8488 0055
f. +61 3 9011 9718 e. sydney@twenty4.com.au
e. melbourne@twenty4.com.au
Digital Agencies
Versus Freelancers
Nowadays, we rely on websites to do the work
for us. It is no longer sufficient for
entrepreneurs to be dependent on a physical
store as a means of selling their merchandise or
services. In these modern times, the internet
can greatly affect one’s earnings. If you are able
to utilize it properly, you can reap its rewards.
However, if you do not know what you are
doing, you will simply end up wasting your
money. It has become important to hire the
services of the right people to create and
manage your website. It will take a lot of work
which is why it is not a wise idea to carry out
everything on your own, especially when you
have little to no experience about the subject.
Once you have made the decision to leap into
the digital world, you need to do your research
first with regard to whose services you can
utilize. Typing in your queries in a search bar
will give you countless results. You will even
realize that there are companies and
freelancers who are offering their skills.
Although it can be tempting to opt for a
freelancer, it can be very tricky especially when
you are just starting out. You will never know if
the individual is actually a professional or a con
artist. In addition to that, a freelancer’s skills is
only limited, whereas choosing a digital agency
will prove to be worth the money you will
spend on them.
Opting for the services of an agency is highly
recommended because there will be a number
of individuals, each with his or her own specific
skill set, at your complete disposal. You will be
able to come up with a design for your website
quickly with their help. In addition to that, you
will be able to obtain numerous opinions you
would not have thought about regarding certain
aspects of your site. Furthermore, you are more
likely to feel secure with them as opposed to
working with a freelancer. You will be certain
that their company is registered and both
parties will be tied to a contract, which is why
you will be certain that you will be able to avoid
delays of any kind.
Lastly, you will be able to get a hold of someone
when you call the agency. If you were to deal
with a freelancer, there will be times wherein
you won’t be able to get a hold of the individual
immediately, and this will only cause delays for
your project.
Fitness Apps – a run
for your money
Every year millions of people across the globe
vow to start a new health and fitness regime.
Most people know the basics to a healthy
lifestyle – we were taught all about it from a
young age. Eat right, exercise more and never-
ever, shall we smoke. Despite this, people are
still looking for something to give that extra
motivation needed to get out of bed on a cold
winter’s morning, pull on the trainers, and hit
the pavement. Enter the health and fitness app
industry.

8. www.twenty4.com.au
Melbourne Sydney
a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 3 9005 0055 p. +61 2 8488 0055
f. +61 3 9011 9718 e. sydney@twenty4.com.au
e. melbourne@twenty4.com.au
At present, the iTunes store boasts over 7,000
health and fitness apps alone. By 2017, there
are expected to be over 1 billion users, and it’s
predicted that the industry will be worth a
massive $400 million. Sounds great for
developers, right? Well, before you go into
development lock down let’s take a look at just
how useful these apps really are.
Nike+ is one of the most successful fitness apps
today, with over 5 million users. Ever bought a
pair of Nike Free Runs? Well, you would have
found a chip implanted right into the sole of
your shoes, making every step you take
trackable. No need to track your run, wear a
pedometer, trace out the miles of your circuit –
Nike+ does it all for you.
However, research has found that the majority
of users ran 30 minutes in their first run, and
then never used it again – sounds a lot like our
gym membership. So why are these apps so
popular? Because unlike the cost of our gym
membership, which could feed a small village
for a year, the outlay for apps is minimal and
you can use them as many (or a guilt free few)
times as you like. It won’t necessarily make you
more motivated, but if you want to monitor
your progress or have a trainer built into your
phone, this is proof that there are cost-effective
choices.
We’re sure you’re wondering what makes some
more popular than others. Functionality and
usefulness are a given, but Nike’s brand
recognition definitely aided their apps initial
success. But for those who don’t have million
dollar advertising budgets, research shows apps
that enable users to create a goal and track
progress are the most used, followed by apps
that create online competition between
strangers.