For our April buzzReport, Buzz Marketing Group is proud to present the third installment of our four-part 2015 Millennial Retail Report! Here, you will get the chance to dive into the world of the Millennial and gain insight into how they shop, what they buy, how much they spend, and how they want to interact with retailers.
This information is useful to any brand or retailer that hopes to better understand the Millennial generation. So what are you waiting for? Dive in!
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MILLENNIAL RETAIL
STUDY [PART III]
HOW MILLENNIALS ARE SHOPPING AND
INTERACTING WITH RETAILERS
BUZZMARKETINGGROUP|WHEREINSIGHTMEETSACTIVATION
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MILLENNIAL RETAIL STUDY: OVERVIEW
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A few words about our Millennial Retail Study from CEO and Founder Tina Wells…
For our April buzzReport, we are proud to present the third installment of our
four-part 2015 Millennial Retail Report! Here, you will get the chance to dive into
the world of the Millennial and gain insight into how they shop, what they buy,
how much they spend, and how they want to interact with retailers.
This information is useful to any brand or retailer that hopes to better
understand the Millennial generation. So what are you waiting for? Dive in!
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MILLENNIAL RETAIL STUDY: MEET THE BUZZSPOTTERS
Meet the pulse of BuzzMG and our monthly buzzReport…
ALL ABOUT OUR NETWORK
They are the trendsetters and tastemakers in their school,
community, or city. Whether they’re discussing a cultural
phenomenon or explaining everyday youth behavior, they are
helping our clients make the decisions that matter. Our
international network of over 30,000 youth has been selected on
a peer-to-peer basis through our proprietary process that
promises to capture true trendsetters. Our network includes
buzzSpotters® from various countries, including…
Facebook
Twitter
Instagram
Dribble
Vimeo
Google +
USA
CANADA
BRAZIL
GERMANY
JAPAN
SPAIN
CHINA
UNITED KINGDOM
SOUTH AFRICA
Data is collected through…
- Online Surveys
- Ethnographies
- Immersion Experiences
36%
64%
Female
64%
30,000
Network
449
Participants
Male
36%
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Age
Full-Time (64%)
Part-Time (10%)
Self-Employed (6%)
Other (18%)
Unemployed (2%)
18-24 (18%)
25-30 (31%)
31-35 (51%)
Employment
White (53%)
Black (22%)
Asian American (12%)
Hispanic (10%)
Mixed (3%)
Ethnicity
City (52%)
Suburb (41%)
Rural (7%)
Residence
Married (43%)
Single (27%)
In a Relationship (22%)
Divorced (2%)
Dating (6%)
Marital Status
Education
High School Diploma (21%)
Associates (11%)
Bachelors (49%)
Masters or Doctorate (16%)
None of the Above (3%)
MILLENNIAL RETAIL STUDY: MEET THE BUZZSPOTTERS
Meet the pulse of BuzzMG and our monthly buzzReport…
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MILLENNIAL RETAIL STUDY
A majority of Millennials would share
personal information with a brand to
receive coupons.
87%
90%
9 out of 10 Millennials would
share personal information
with a brand to get free or
discounted products or
services.
Millennials are willing to share their personal information with brands if they receive something in return.
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MILLENNIAL RETAIL STUDY
Two-thirds of Millennials post on social
media while they are shopping in-store.
66%
85%
A majority of Millennials use
their phones to access
coupons while shopping in-
store.
Millennials want to stay constantly connected, even while browsing and shopping.
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MILLENNIAL RETAIL STUDY
89%
89%
81%
92%
Millennials want access.
89% would like to have access to
consumer reviews and product
ratings while they are shopping in-
store.
Millennials want communication.
89% would like to be able to offer
suggestions and recommendations
about products, directly to the
manufacturers.
Millennials want convenience.
81% would like to have the possibility
to purchase items in-store from their
mobile devices instead of going to a
register to checkout.
Millennials want information.
92% would like to be able to scan
products while in a store - to see info
about the product, to create digital
shopping lists, etc.
Millennials want to stay constantly connected, even while browsing and shopping.
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MILLENNIAL RETAIL STUDY
Check out how Millennials are spending their money.
ENTERTAINMENT
Over half - 53% - of Millennials spend more
than $100 per month on entertainment,
including movies, concerts, etc.
SHOES & CLOTHES
Two-thirds - 66% - of Millennials spend more
than $100 per month on shoes and clothes
and 93% spend more than $50 per month.
TRAVEL
62% of Millennials actually spend more than
$100 per month, on average, on travelling
and vacations.
DINING OUT
Three-fourths - 75% - of Millennials spend
more than $100 per month simply on eating
out at restaurants and other dining areas.
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…spend more than $20 per month
on BEAUTY SUPPLIES.
93% …spend more than $20 per month on
BOOKS AND MAGAZINES.
87%
…spend more than $20 per
month on EDUCATION.
71%
…spend more than $50 per
month on ELECTRONICS.
73%
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MILLENNIAL RETAIL STUDY
Check out how Millennials are spending their money.
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MILLENNIAL RETAIL STUDY
Check out how Millennials are spending their money.
GROCERIES
72% of Millennials spend more than $200 per
month on groceries alone.
HOUSEHOLD GOODS
82% of Millennials spend more than $50 per
month on household goods.
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How will you use this
information to reach the
Millennial Generation?
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Learn a little about Buzz Marketing Group and what we do.
CONNECT BRAND IMPACT UNDERSTAND
Buzz Marketing Group (BuzzMG) is an award-winning communications agency that brings insight to activation. Through our network
of 30,000 buzzSpotters® and 7,000 momSpotters, we deliver data and strategies that drive the marketing approach for clients focused
on Millennials, Moms, and Multicultural consumers. Since our founding, research has been at our core and we continue to be a leader
in consumer insights worldwide. We believe that as the consumer evolves, the agency must evolve.
Since 1996, BuzzMG has been committed to helping our clients understand consumers better and reach them in a more focused way.
We help clients Connect, Brand, Impact, and Understand their target market. Our unique set of tools and resources have been utilized
by clients like Dell, Sony Music, Procter + Gamble, Johnson & Johnson, Microsoft, Maidenform, GlobalHue, Verizon Wireless, American
Eagle Outfitters, and many more.
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BUZZ MARKETING GROUP: CONTACT US
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BUZZ MARKETING GROUP: CONTACT US
Let’s sit down and chat.
132 Kings Highway East, Suite 202, Haddonfield, NJ 08033 | 856.433.8579 | www.buzzmg.com
hello@buzzmg.com | @BuzzMG
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