BuzzMG interviewed hundreds of Millennials from all over the country to gain insight into Generation Y's opinions of current entrepreneurial trends and fads. Read our report to learn more!
2. Who was Involved?
Buzz Marketing Group’s Millennials Study
2014 is based on qualitative and
quantitative research conducted with more
than 400 buzzSpotters® throughout the
United States during the month of January,
2014.This report is available for download
at www.buzzmg.com/reports.
Composed based on data
from 1.1.2014 – 1.22.2014
431 Participants
3,000 Panelists
64% Female
36% Male
Survey fielded online
Ages 18-35
18-22
21%
23-26
17%
27-31
31%
32-35
31%
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
3. Location
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
NY
16%
CA
14%
IL
9%
TX
6%
FL
4%
PA
5%
GA
6%
Rest
of
USA
40%
4. Ethnicity
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
White
60%
Black
16%
Asian
American
8%
Hispanic
12%
Mixed
4%
5. Marital Status
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
Single
25%
DaPng
6%
In
a
relaPonship
29%
Married
40%
6. Education
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
High
school
diploma
27%
Associates
Degree
16%
Bachelors
Degree
43%
Masters
Degree
12%
Doctorate
2%
7. Employment
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
Unemployed
3%
Working
part-‐Pme
13%
Working
full-‐
Pme
53%
Self-‐
employed
7%
A
student
11%
A
full-‐Pme
home
maker
13%
8. Household Income
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
Less
than
$8,000
$8,000
-‐
$33,000
$33,000-‐
$82,000
$82,000
-‐
$170,000
$170,000
-‐
$370,000
More
than
$370,000
I
don't
want
to
specify
11%
17%
39%
18%
2%
1%
12%
9. How would you
classify the
following trends:
Future or Fad?
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
16. Which product do
you think will be a
“breakout product”
this year?
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
17. What Millennials Really Think About Entrepreneurship
Millennials Study 2014
#1
Wearable
Technology
#2
Mobile
Applications
18. What Millennials Really Think About Entrepreneurship
Millennials Study 2014
#3
Data Privacy
#4
Cloud Computing
19. Which industry do
you think will be a
“breakout industry”
this year?
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
20. What Millennials Really Think About Entrepreneurship
Millennials Study 2014
#1
Technology
Devices
#2
Private Social
Media
21. What Millennials Really Think About Entrepreneurship
Millennials Study 2014
#3
Data Privacy &
Security
#4
Crowdfunding &
Crowdsourcing
22. Key Findings
What Millennials Really Think About Entrepreneurship
Millennials Study 2014
85% of Millennials believe that wearable technology is definitely a
trend for the future and that it will be a breakout product this year
84% of Millennials believe that crowdfunding is the future of funding
start-ups
83% of Millennials see 3D printing as the future of printing
76% of Millennials think that we will see more one-to-one business
models in the future
59% of Millennials believe that bitcoin is just a fad and will not stand
the test of time
23. Buzz Marketing Group
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East Suite 202
Haddonfield, NJ 08033
856.433.8579
Fax: 856.520.8581
www.buzzmg.com
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