Mom Study 2014: Coupons
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BuzzMG reached out to thousands of Moms to discuss how they find and use coupons in their day-to-day lives.
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Mom Study 2014: Coupons
- 1. Mom Study 2014 What Moms Really Think About Coupons 02.17.14
- 2. Mom Study 2014 What Moms Really Think About Coupons Who was Involved? Composed based on data from 1.1.2014 – 1.22.2014 730 Participants 3,000 Panelists 100% Female Buzz Marketing Group’s Mom Study 2014 is based on qualitative and quantitative research conducted with more than 700 momSpotters® throughout the United States during the month of January, 2014. This report is available for download at www.buzzmg.com/reports. Survey fielded online 21-30 31-39 40-49 50-55 Ages 21-55 23% 26% 39% 12%
- 3. Mom Study 2014 What Moms Really Think About Coupons Location NY 16% Rest of USA 40% CA 14% IL 9% GA 6% PA FL 5% 4% TX 6%
- 4. Mom Study 2014 What Moms Really Think About Coupons Ethnicity Asian Hispanic American 8% 4% Mixed 4% Black 16% White 68%
- 5. Mom Study 2014 What Moms Really Think About Coupons Marital Status Divorced 10% Single 8% DaOng 2% In a relaOonship 13% Married 67%
- 6. Mom Study 2014 What Moms Really Think About Coupons Education Doctorate 2% Masters Degree 14% Bachelors Degree 34% High school diploma 27% Associates Degree 23%
- 7. Mom Study 2014 What Moms Really Think About Coupons Employment Unemployed 4% A full-‐Ome home maker 24% A student 2% Self-‐ employed 7% Working part-‐Ome 16% Working full-‐ Ome 47%
- 8. Mom Study 2014 What Moms Really Think About Coupons Household Income 39% 17% 21% 12% 6% 5% 0% Less than $8,000 $8,000 -‐ $33,000 $33,000-‐ $82,000 -‐ $170,000 -‐ More than I don't $82,000 $170,000 $370,000 $370,000 want to specify
- 9. Mom Study 2014 What Moms Really Think About Coupons How often do you use coupons? 57% 25% 12% 6% Daily Weekly Monthly When Needed
- 10. Mom Study 2014 What Moms Really Think About Coupons For which of the following do you use coupons? Household Goods 95% Dining 88% Beauty 87% Entertainment 77% Fashion 71% Technology 57% Travel 53%
- 11. Mom Study 2014 What Moms Really Think About Coupons How do you prefer to receive coupons?
- 12. Mom Study 2014 What Moms Really Think About Coupons 84% Email 83% Mail
- 13. Mom Study 2014 What Moms Really Think About Coupons 70% Newspaper 48% Text Message
- 14. Mom Study 2014 What Moms Really Think About Coupons Do you use your mobile device to access coupons while you are in a store? 73% 27% Yes No
- 15. Mom Study 2014 What Moms Really Think About Coupons Would you be more likely to buy something if part of the proceeds go to charity? 72% 28% Yes No
- 16. Mom Study 2014 What Moms Really Think About Coupons Would you share your number with a brand to receive coupons via text? 77% 23% Yes No
- 17. Mom Study 2014 What Moms Really Think About Coupons I would try a new product if the discount was: 36% 31% 19% 5% 10% 9% 20% 30% Buy one, get one free Free
- 18. Mom Study 2014 What Moms Really Think About Coupons Which discount networks do you belong to?
- 19. Mom Study 2014 What Moms Really Think About Coupons 76% Groupon 59% LivingSocial
- 20. Mom Study 2014 What Moms Really Think About Coupons 53% Amazonlocal 46% Restaurant.com
- 21. Mom Study 2014 What Moms Really Think About Coupons 24% Google Offers 20% Gilt
- 22. Mom Study 2014 What Moms Really Think About Coupons Key Findings 82% of Moms use coupons weekly and 25% use them daily 95% of Moms use coupons on household goods followed by Dining(88%) and Beauty(87%) 84% of Moms prefer to receive coupons via email 73% of Moms use their mobile device to access coupons in the store 76% of Moms use Groupon
- 23. Contact Us Buzz Marketing Group 132 Kings Highway East Suite 202 Haddonfield, NJ 08033 856.433.8579 Fax: 856.520.8581 www.buzzmg.com