Mom Study 2014: Food Shopping
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The document summarizes key findings from a 2014 study of over 700 mothers regarding their food shopping habits and preferences. Some of the main findings include: 92% of mothers said eco-friendly products were at least somewhat important; 92% chose supermarkets based on coupons and specials; 90% visited at least two supermarket chains per week; and 80% menu planned at least once a week, with 32% planning everyday. The study was conducted online in January 2014 through Buzz Marketing Group.
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Mom Study 2014: Food Shopping
- 1. Mom Study 2014 04.30.14! What Moms Really Think About Food Shopping!
- 2. Who was Involved? Buzz Marketing Group’s Mom Study 2014 is based on qualitative and quantitative research conducted with more than 700 momSpotters® throughout the United States during the month of January, 2014. This report is available for download at www.buzzmg.com/reports.! Composed based on data from 1.1.2014 – 1.22.2014! 730 Participants! 3,000 Panelists! 100% Female! Survey fielded online! Ages 21-55! 21-30 ! ! ! !23%! 31-39 ! ! ! !26%! 40-49 ! ! ! !39%! 50-55 ! ! ! !12%! What Moms Really Think About Food Shopping! Mom Study 2014!
- 3. Location What Moms Really Think About Food Shopping! Mom Study 2014! NY# 16%# CA# 14%# IL# 9%# TX# 6%#FL# 4%# PA# 5%# GA# 6%# Rest#of#USA# 40%#
- 4. Ethnicity What Moms Really Think About Food Shopping! Mom Study 2014! White# 68%# Black# 16%# Asian# American# 4%# Hispanic# 8%# Mixed# 4%#
- 5. Marital Status What Moms Really Think About Food Shopping! Mom Study 2014! Single# 8%# DaOng# 2%# In#a# relaOonship# 13%# Married# 67%# Divorced# 10%#
- 6. Education What Moms Really Think About Food Shopping! Mom Study 2014! High#school# diploma# 27%# Associates# Degree# 23%# Bachelors# Degree# 34%# Masters# Degree# 14%# Doctorate# 2%#
- 7. Employment What Moms Really Think About Food Shopping! Mom Study 2014! Unemployed# 4%# Working# partUOme# 16%# Working#fullU Ome# 47%# SelfU employed# 7%# A#student# 2%# A#fullUOme# home#maker# 24%#
- 8. Household Income What Moms Really Think About Food Shopping! Mom Study 2014! Less#than# $8,000# $8,000#U# $33,000# $33,000U# $82,000# $82,000#U# $170,000# $170,000#U## $370,000# More#than# $370,000# I#don't# want#to# specify# 6%# 17%# 39%# 21%# 5%# 0%# 12%#
- 9. How important is it that products are organic?! Mom Study 2014! What Moms Really Think About Food Shopping! Very#Important# Somewhat#Important# Not#Important# 30%# 59%# 11%#
- 10. How important is it that products are eco-friendly?! Mom Study 2014! What Moms Really Think About Food Shopping! Very#Important# Somewhat#Important# Not#Important# 33%# 59%# 8%#
- 11. If you could only choose one, would you prefer a product be inexpensive or organic and eco-friendly?! Mom Study 2014! What Moms Really Think About Food Shopping! Inexpensive# EcoUfriendly#/#Natural#or#Organic# 58%# 42%#
- 12. How often do you menu plan?! Mom Study 2014! What Moms Really Think About Food Shopping! Everyday# Each#week# Each#month# I#don't#menu#plan# 32%# 48%# 5%# 15%#
- 13. How many supermarket store chains do you frequent each week?! Mom Study 2014! What Moms Really Think About Food Shopping! one# two# three# four# five# more#than#5# 10%# 47%# 31%# 9%# 2%# 1%#
- 14. When you shop, how often do you use a list?! Mom Study 2014! What Moms Really Think About Food Shopping! Always# Almost#always# SomeOmes# Never# 24%# 44%# 29%# 3%#
- 15. Do you choose your supermarkets based on the following factors?! Mom Study 2014! What Moms Really Think About Food Shopping!
- 16. Brand Loyalty! Mom Study 2014! What Moms Really Think About Food Shopping! Yes## No# 57%# 43%#
- 17. Product Selection! Mom Study 2014! What Moms Really Think About Food Shopping! Yes## No# 94%# 6%#
- 18. Coupons And Weekly Specials! Mom Study 2014! What Moms Really Think About Food Shopping! Yes## No# 92%# 8%#
- 19. Store Location & Store Hours! Mom Study 2014! What Moms Really Think About Food Shopping! Yes## No# 89%# 11%#
- 20. Quality Of Products Offered! Mom Study 2014! What Moms Really Think About Food Shopping! Yes## No# 94%# 6%#
- 21. Key Findings Mom Study 2014! 92% of Moms say that it is at least “somewhat important” that products are eco-friendly and 33% say it is “very important”! 92% of Moms choose their supermarkets based on coupons and weekly specials! 90% of Moms visit at least two supermarket chains per week and 43% visit at least three! 89% of Moms say that it is at least “somewhat important” that products are organic and 30% say it is “very important”! 80% of Moms menu plan at least once a week and 32% plan everyday! What Moms Really Think About Food Shopping!
- 22. Buzz Marketing Group ! 132 Kings Highway! East Suite 202! Haddonfield, NJ 08033! 856.433.8579! Fax: 856.520.8581! www.buzzmg.com! Contact Us