Report of UX profession survey, conducted in Indonesia, July 2016. It covers the demographics, maturity of the field, spread of UX work, industry, and daily life, with quotes from the people in field. Brought to you by Somia Customer Experience.

1. The State of
UX Profession
In Indonesia
July 2016
Somia Customer Experience

2. UX field has grown
rapidly in Indonesia,
and we believe many people are keen to understand
about the current state of this profession in the country.
This survey is an attempt to learn about the people who are
driving UX practice in Indonesia, their background,
and their roles within the organization.
Brought to you by Somia Customer Experience 01

3. Method
Online survey.
27 June - 17 July 2016.
Spread through communities :
UXID Facebook, WhatsApp,
Slack group, Unite UX.
119 respondents.
Disclaimer: It is an attempt to gather information from UX professionals around the communities. We are aware of the limitation of this method in terms of
distribution and data collection, as this may not fully represent the whole Indonesia. Please use the gathered findings as a reference only.
Brought to you by Somia Customer Experience 02

4. UX is one massive field. The deeper you dive in,
the more you're surprised that you'll be doing
what you wouldn't thought you'd be doing before.
UI/UX Designer
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5. 05
01. Demographic
07
02. UX Maturity
13
03. UX in Organization
22
04. Daily Life
TABLE OF CONTENT
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6. 01. DEMOGRAPHIC
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7. MALE
A C B G H D F E
GENDER
EDUCATION
LOCATION
Demographics
UX profession in Indonesia is male-dominated,
concentrated in Greater Jakarta,
with majority holding IT Bachelor Degree.
73.6%
FEMALE
26.4%
Brought to you by Somia Customer Experience 06
Purworejo
Malang
Greater Jakarta
80A.
4D.
1G.
Ponorogo
Bali
Jogjakarta
14B.
3E.
1H.
Abroad
Surabaya
Bandung
3F.
3
10C.
Information Technology
Visual Communication
Media & Communication
Business
Other
66.7%
18%
3.4%
3.4%
8.5%
67.1%
Bachelor14.4%
Diploma
14.4%
Master
3.3%
High School/
Vocational
0.8%
Doctorate

8. 02. UX MATURITY
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9. The trend is showing accelerated growth:
more people are jumping on the band wagon,
contributing to the growth.
Years of Experience in UX
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3-5 years
2006 2011 2013 2015 20162006 2011 2013 2015 2016
2 11 16 6161 29
75.7 %
13.4%
9.2%
5-10 years
more than
10 years
more than 10 years 5-10 years 3-5 years 1-3 years less than a year
75.7% UX Professionals
have less than 3 years of
experience practicing UX.

10. Interestingly, many of the previous roles stated may
be perceived as part of UX. There seems to be a varied
perception of what could be defined as UX job roles.
Moving Into UX
73.1% switched from
other job before taking
up UX role.
ROLE BEFORE UX
21GRAPHIC
DESIGNER
4CREATIVE /
TECH DIRECTOR
2CONTENT
SPECIALIST
2PROJECT
MANAGER
2ANALYST /
STRATEGIST
1PRODUCT
DESIGNER
15WEB
DESIGNER
11PROGRAMMER
8UI DESIGNER
7FRONT-END
DEVELOPER
7MULTIMEDIA
DESIGNER
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11. Learning Resources
The resources to
learn UX is not limited
to a formal education.
PART OF FORMAL EDUCATION
PUBLIC ONLINE COURSES
PUBLIC OFFLINE COURSES
NON-STRUCTURED RESOURCES
Udemy, Coursera, Acumen,
Interaction Design Foundation
Somia Academy, Human Factor International (HFI),
Nielsen Norman Group (NNG), Cooper
Sample Size: 64
Meetups, Conferences,
Books, Youtube
17
13
7
27
Brought to you by Somia Customer Experience 10
Always learn new knowledge everytime as there
are many methods to UX that keep on evolving and
can be explored deeper.
UX Designer

12. Majority of UX roles
are in the area of
Design & Development
UX Roles
76.5%
10.1%
8.4%
5%
UX Designer, UI Designer and UI/UX
make up three-quarters of the roles under
Design & Development.
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DESIGN & DEVELOPMENT
UX Designer, UI Designer, UI/UX Designer, etc.
GENERAL
Consultant, Lead, etc
RESEARCH
User Research
STRATEGY
Strategist, Analyst, etc

13. Design & Development
area is male dominated.
UX Roles
Brought to you by Somia Customer Experience 12
Female 15.4%
Male 84.6%
Female 58.3%
Male 41.7%
Female 60%
Male 40%
Female 66.7%
Male 33.3%
DESIGN & DEVELOPMENT GENERAL STRATEGY RESEARCH
UX ladies seem more apparent in general roles
and roles related to research & strategy.

14. 03. UX IN
ORGANIZATION
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15. Often company is stuck in legacy.
It takes hard work of convincing & across
departmental efforts to really push for innovation.
UX Designer
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16. Most UX practitioners are in full-time positions,
some hold managerial roles up to C level.
UX in The Organization
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UX roles in C level are found leading
the design team in startups or at agencies.
Full Time Staff
52.1%
Manager / Lead
18.5%
Self Employed
9.2%
Part Time / Contract
8.4%
C Level / VP / Director
7.6%
Intern
4.2%

17. Brought to you by Somia Customer Experience 16
Interestingly, UX roles have also existed in
government and NGO, as service designer,
UI designer, and consultant.
Type of Organization
Agencies
In-houses
Freelance /
Contract
Government /
NGO
21.8%
17.6%
7.6%
3.4%
49.6%
UX people are
most likely to be
found in a startup.

18. Brought to you by Somia Customer Experience 17
Internet,
IT &
Telco
Advertising
& Media
Retail &
General
Merchandise
Consulting
Services
Computer
& Consumer
Electronics
Travel &
Tourism
E-commerce Property Financial
Services
Social
Development
Jobs &
Education
Industry
UX roles are skewed
towards tech sector.
It is enlightening to see UX also starts to emerge
in less tech-focused industry such as social
development and education.
33
20
12
10 9
7
5
4 3
2
13
Rp

19. Brought to you by Somia Customer Experience 18
79.8% work with
a team in the office.
Those who work remotely are mostly self employed /
part time workers, with job roles around UI Designer,
UX Designer, and Front-end Developer.
Work Location
49.6%
18.5%
79.8%
1.7%
Work at a company
office / headquarter
Work remotely / in
a distributed team
Work in a shared office

20. Brought to you by Somia Customer Experience 19
Only 26.8% work in
UX team of more
than 5 people.
UX Team Size
4 of 6 organizations housing UX team of
10 people and above are startups.
Management's not ready to spend more on UX,
e.g. that it needs actually a set of team not just 1-2
people to take tackle down the whole UX works.
UX Designer
1-2 people
3-5 people
6-10 people
11-20 people
20-30 people
46.2%
21.8%
4.2% 0.8%
27%

21. Brought to you by Somia Customer Experience 20
Most of the organizations
have recognized the
importance of UX.
The larger the UX team size seems to
correlate with the recognition of its importance
to the organization.
9 of 9 organizations with UX roles in
C level mark UX very important.
15
30
45
Importance of UX
50 (42%)
26 (21.8%)
36 (30.3%)
5 (4.2%)
2 (1.7%)
team of 5 and under
UX is not recognized UX is very important
team of more than 5
HOW DOES YOUR ORGANIZATION VIEW THE IMPORTANCE OF UX?
1 2 3 4 5

22. Lack of standard
of remuneration
within the field.
Take Home Pay
Brought to you by Somia Customer Experience 21
There seems to be no strong relation between
take home pay and education level, years of
experience, or position level.
5-10 years
3-5 years
1-3 years
less than 1 year
10
0
20
30
below 5
mio
5-10
mio
10-15
mio
15-20
mio
20-30
mio
30-50
mio
above
50 mio
10
0
20
30
below 5
mio
5-10
mio
10-15
mio
15-20
mio
20-30
mio
30-50
mio
above
50 mio
self employed
c level
manager
Intern
part time
full time
TAKE HOME PAY BASED ON POSITION LEVEL
TAKE HOME PAY BASED ON YEARS OF EXPERIENCE

23. 04. DAILY LIFE
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24. Project timeline is often limited, therefore
we can’t scoop in an in-depth research.
UX Designer
23Brought to you by Somia Customer Experience

25. Brought to you by Somia Customer Experience 24
On average, the time spent on UX activities is
25.6 hours per person per week.
Hours Spent on UX
It is surprising that almost half of key UX roles, even with UX / UI in their job titles, clocked in 20 hours or less.
We’re curious whether this is due to varied perception of activities that contribute to UX.
We also wonder what they are doing when they are not doing UX activities.
spend 21-40 hours
or less per week
spend 11-20 hours
per week
spend more than
40 hours per week
spend 10 hours
or less per week
31.9%
13.4%
11.8%
42.9%

26. Brought to you by Somia Customer Experience 25
WIREFRAMING
USER TESTING
IDEA
GENERATION
COPYWRITING
PROTOTYPING
USER RESEARCH
PRODUCT
MANAGEMENT
PRODUCT
SUPPORT
SKETCHING
VISUAL DESIGN
CODING
OTHERS
Big bulk of the
activities is spent
on design, research,
and ideation.
UX Activities
The rest are dispersed on management,
development, and other supporting activities.
91 75
69 66 66
71
57 24 16
14 7 3

27. UX professionals enjoy working in UX as
it is enriching socially and intellectually, but still
face challenges due to lack of awareness and
adequate support to grow.
Love & Hate
Brought to you by Somia Customer Experience 26
making an impact
rich understanding
of human
fostering innovation
creative thinking
and experimentations
limited awareness /
understanding
about UX
difficulty to explain
about UX and
its impact
lack of
organizational
support
time constraint
less than ideal UX
implementation
limited resources
and assistance to
learn further
bridging
collaboration
LOVE CHALLENGES
never ending
learning
UX?
?

28. With UX we can create products that truly change
the user’s life. I look for a job that has an impact
for many people, and UX accommodates that.
UX Designer
27Brought to you by Somia Customer Experience

29. Somia Customer Experience
www.somiacx.com
Thank you.
info@somiacx.com
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