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Performance and Creativity in a
                          Digital Playground




                                                     Phillip Jeffrey
Facebook graffiti courtesy of David Chen


                                           Barcamp Vancouver 2007
                                                   August 18, 2007
Structure of Presentation
    Facebook according to Mark





    Facebook applications





    Group discussion





                                  © 2007 Phillip Jeffrey
My Facebook Life
    UBC grad student





    Member since Fall 2005





    Presentations, articles,


    press on Facebook




                                        © 2007 Phillip Jeffrey
Tapping into your Social Graph
“I’m here to build something for the long term.
Anything else is a distraction.” -Mark Zuckerberg




                                               © 2007 Phillip Jeffrey
“What [Facebook] needed to do was construct as accurate a model
   as possible of the way the social graph looks in the real world” -
                                                  Mark Zuckerberg




                                                      © 2007 Phillip Jeffrey
Facebook by the Numbers
                                     35 million active users
                                 

                                     (log in once per month)

                                     3.3. million active users
                                 

                                     in Canada

                                     68% log in daily
                                 




                                     By end of year, only 30%
                                 

                                     with college ids
Mashup by Flickr user jjessalo
                                                    © 2007 Phillip Jeffrey
quot;There are a ton of different ways that people can share
information, and rather than trying to develop all those
ourselves, we wanted to allow anyone worldwide to create any
kind of application” -- Mark Zuckerberg




                                               © 2007 Phillip Jeffrey
“I billion pages views is cool but really what I care about is giving people access to
                   connect and the information they want as efficiently as possible.”
                                                                    -- Mark Zuckerberg




                                                                 © 2007 Phillip Jeffrey
Applications Stats
    1.8 billion photos





    6 million active user


    groups

    Over 2300 approved


    applications for Platform
    with 100 million
    downloads


                                     © 2007 Phillip Jeffrey
quot;There are a ton of different ways that people can share information,
  and rather than trying to develop all those ourselves, we wanted to
           allow anyone worldwide to create any kind of application”
                                                  -- Mark Zuckerberg



                                             June 2007




       August 2007
                                                     © 2007 Phillip Jeffrey
Photos




 © 2007 Phillip Jeffrey
Notes




© 2007 Phillip Jeffrey
Performance




    © 2007 Phillip Jeffrey
Platform Directory




            © 2007 Phillip Jeffrey
Adding an Application




              © 2007 Phillip Jeffrey
Creativity: Graffiti
        Facebook graffiti courtesy of Jay Tang




                  © 2007 Phillip Jeffrey
Performance: Food Fight




                © 2007 Phillip Jeffrey
Performance: Super Poke




                © 2007 Phillip Jeffrey
The great thing about this website is that it is grounded in
  physical communities that exist in real life” – Mark Zuckerberg
Photo courtesy
of Flickr user
StephenMcleod




           Social -- interaction with friends, trust, creativity
       

           Public statement -- “I care about you”
       


                                                           © 2007 Phillip Jeffrey
Emerging Technology vs. Student Life
Flickr photo courtesy of VaXzine




                                   © 2007 Phillip Jeffrey
Let’s Talk about Apps
     Don’t use Platform apps?
1.

     Benefits?
2.

     Recommedations?
3.

     Likes/Dislikes?
4.

     Future? What’s next?
5.

     Concerns (e.g. invitations, providing personal info)?
6.

     Forced to add app to view a gift, poke, action sent by a
7.

     friend?
     Do your different types of friends influence use?
8.

     Personal stories of adding apps because of newsfeed
9.

     story


                                                  © 2007 Phillip Jeffrey
Thanks
    Phillip Jeffrey





    phillip.jeffrey@gmail.com





    http://fadetoplay.com





                                © 2007 Phillip Jeffrey

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Performance and Creativity

  • 1. Performance and Creativity in a Digital Playground Phillip Jeffrey Facebook graffiti courtesy of David Chen Barcamp Vancouver 2007 August 18, 2007
  • 2. Structure of Presentation Facebook according to Mark  Facebook applications  Group discussion  © 2007 Phillip Jeffrey
  • 3. My Facebook Life UBC grad student  Member since Fall 2005  Presentations, articles,  press on Facebook © 2007 Phillip Jeffrey
  • 4. Tapping into your Social Graph “I’m here to build something for the long term. Anything else is a distraction.” -Mark Zuckerberg © 2007 Phillip Jeffrey
  • 5. “What [Facebook] needed to do was construct as accurate a model as possible of the way the social graph looks in the real world” - Mark Zuckerberg © 2007 Phillip Jeffrey
  • 6. Facebook by the Numbers 35 million active users  (log in once per month) 3.3. million active users  in Canada 68% log in daily  By end of year, only 30%  with college ids Mashup by Flickr user jjessalo © 2007 Phillip Jeffrey
  • 7. quot;There are a ton of different ways that people can share information, and rather than trying to develop all those ourselves, we wanted to allow anyone worldwide to create any kind of application” -- Mark Zuckerberg © 2007 Phillip Jeffrey
  • 8. “I billion pages views is cool but really what I care about is giving people access to connect and the information they want as efficiently as possible.” -- Mark Zuckerberg © 2007 Phillip Jeffrey
  • 9. Applications Stats 1.8 billion photos  6 million active user  groups Over 2300 approved  applications for Platform with 100 million downloads © 2007 Phillip Jeffrey
  • 10. quot;There are a ton of different ways that people can share information, and rather than trying to develop all those ourselves, we wanted to allow anyone worldwide to create any kind of application” -- Mark Zuckerberg June 2007 August 2007 © 2007 Phillip Jeffrey
  • 11. Photos © 2007 Phillip Jeffrey
  • 13. Performance © 2007 Phillip Jeffrey
  • 14. Platform Directory © 2007 Phillip Jeffrey
  • 15. Adding an Application © 2007 Phillip Jeffrey
  • 16. Creativity: Graffiti Facebook graffiti courtesy of Jay Tang © 2007 Phillip Jeffrey
  • 17. Performance: Food Fight © 2007 Phillip Jeffrey
  • 18. Performance: Super Poke © 2007 Phillip Jeffrey
  • 19. The great thing about this website is that it is grounded in physical communities that exist in real life” – Mark Zuckerberg Photo courtesy of Flickr user StephenMcleod Social -- interaction with friends, trust, creativity  Public statement -- “I care about you”  © 2007 Phillip Jeffrey
  • 20. Emerging Technology vs. Student Life Flickr photo courtesy of VaXzine © 2007 Phillip Jeffrey
  • 21. Let’s Talk about Apps Don’t use Platform apps? 1. Benefits? 2. Recommedations? 3. Likes/Dislikes? 4. Future? What’s next? 5. Concerns (e.g. invitations, providing personal info)? 6. Forced to add app to view a gift, poke, action sent by a 7. friend? Do your different types of friends influence use? 8. Personal stories of adding apps because of newsfeed 9. story © 2007 Phillip Jeffrey
  • 22. Thanks Phillip Jeffrey  phillip.jeffrey@gmail.com  http://fadetoplay.com  © 2007 Phillip Jeffrey