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Omma Keynote 2009

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Jason Calacanis Keynote at OMMA Hollywood 2009

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Omma Keynote 2009

  1. 1. Advertising, Riots, Twitter, Facebook and the Depression. What’s Going On... (oh what’s going on) Tuesday, March 24, 2009
  2. 2. “Once every 100 years media changes” Tuesday, March 24, 2009
  3. 3. Actual Facebook Advertising Tuesday, March 24, 2009
  4. 4. Applied Semantics' products are based on its patented CIRCA technology, which understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval. A key application of the CIRCA technology is Applied Semantics' AdSense product that enables web publishers to understand the key themes on web pages to deliver highly relevant and targeted advertisements. Gil Elbaz http://www.google.com/press/pressrel/applied.html Tuesday, March 24, 2009
  5. 5. The Most Powerful Advertising Medium Ever Created Tuesday, March 24, 2009
  6. 6. = Stephen Hits On Girls http://www.flickr.com/photos/maveric2003/32471025/ Tuesday, March 24, 2009
  7. 7. = Blogger Dinner in Tokyo Tuesday, March 24, 2009
  8. 8. = Phone Book http://www.flickr.com/photos/recyclethis/186838960/ Tuesday, March 24, 2009
  9. 9. = + Tuesday, March 24, 2009
  10. 10. Don’t cry for me... Tuesday, March 24, 2009
  11. 11. Tuesday, March 24, 2009
  12. 12. Tuesday, March 24, 2009
  13. 13. 50% of advertising must move to measurable (currently in low 20%) Tuesday, March 24, 2009
  14. 14. What to worry about... Tuesday, March 24, 2009
  15. 15. Tuesday, March 24, 2009
  16. 16. Smart People: 12-20% Tuesday, March 24, 2009
  17. 17. Chance of Civil Unrest in USA: 20% Tuesday, March 24, 2009
  18. 18. Obligatory Twitter Slides Tuesday, March 24, 2009
  19. 19. The New Superbowl Advertisement Tuesday, March 24, 2009
  20. 20. Very real numbers Tuesday, March 24, 2009
  21. 21. Twitter Suggested The Superbowl • 100 Million World Wide • Two Years, $250,000 • 7 million potential followers Viewers • 50% see it = 50,000,000 • 5 million subscribe • 30 Seconds • 2.5M remain subscribed • $3,000,000 cost + $1M • 1% click weekly • 100k monthly visits production = $4m • $4m • 3.6m over three years • .08 a view • .07 a view (on a webpage) • You own: press release • You Own: Mailing list with millions of subscribers. Tuesday, March 24, 2009
  22. 22. Tuesday, March 24, 2009
  23. 23. Tuesday, March 24, 2009
  24. 24. The Future of (Re) Search (according to me) ((and the folks in Korea)) Tuesday, March 24, 2009
  25. 25. Basic content (i.e. facts) is 30% of the solution Tuesday, March 24, 2009
  26. 26. Knowledge Exchange (aka Q&A) is 30% of the solution Tuesday, March 24, 2009
  27. 27. Search (social, algorythmic or human) is 30% of the solution. Tuesday, March 24, 2009
  28. 28. Twitter Search is 5-10% of the solution. Tuesday, March 24, 2009
  29. 29. Tuesday, March 24, 2009
  30. 30. Tuesday, March 24, 2009
  31. 31. Tuesday, March 24, 2009
  32. 32. Time to take the gloves off Tuesday, March 24, 2009
  33. 33. Your Facebook session brought to you by Wolverine Want to skip advertisements? Join Facebook Pro Tuesday, March 24, 2009
  34. 34. Twitter is provided free of charge by our wonderful partner Starbucks. Tweet “I love Starbucks” and receive a coupon for the new Twitter Latte (Dark Mocha + Double Espresso + crushed coffee beans) Tuesday, March 24, 2009

Jason Calacanis Keynote at OMMA Hollywood 2009

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