Vision And Mission

Prepared and Presented by
Turgut Ziyal
Copyright: 2009 Turgut Ziyal

VISION VS. MISSION


Although often used
interchangeably, mission and
vision statements are distinctly
different, and each has its own
purpose, style, criteria, and
components…. ….


The vision is bigger picture
and future oriented while the
mission is more immediately
focused on the present.

It is the vision that defines
the end game and the
mission is the road map that
will take you there.

…”Vision dictates Mission which determines
Strategy, which surfaces Goals that frame
Objectives, which in turn drives the Tactics
that tell an organization what Resources,
Infrastructure and Processes are needed to
support a certainty of execution” (Mike
Myatt, 1988).

vision mission strategy objectives tactics


VISION


"Vision without action is a daydream.
Action without vision is a nightmare."
Japanese proverb Copyright: 2009 Turgut Ziyal

Corporate vision is a short and inspiring
statement of what the organization intends
to become and to achieve at some point in
the future, often stated in competitive
terms.


You have to create a grand, noble
vision which elevates the energy,
enthusiasm and self-esteem of
everyone in the company while
ensuring that everybody sees a
benefit in following the vision!


"To achieve great things, you need
ambitious visions. And it does not
matter that vision cannot be laid
out in details. It is the direction that
counts."


A company's vision is what it wants to achieve
in the long term. It must convey a sense of
direction, discovery, and opportunity that can
communicated to all employees. It should not
focus so much on today's problems, but rather
on tomorrow's opportunities.


MISSION


A mission statement makes concrete
the leader's view of the direction and
purpose of the organization.


A well-crafted mission statement can
provide the focus and motivation you
need to take your business to the next
level


A mission statement should be
a short and concise statement
of goals and priorities


The primary goal of any business is to increase
stakeholder value.
The most important stakeholders are
o shareholders who own the business,
o employees who work for the business,
o and clients or customers who purchase products
and/or services from the business.


SAMPLES


Yahoo's mission statement:
To be the most essential global internet
service for consumers and businesses.


Pilgrim's Pride food company places a high value on customer
satisfaction. Consequently, their mission statement reads:

Our job is outstanding customer
satisfaction . . . Everyday.


Amazon.com's mission statement is a good example of a far-
reaching goal:
To be the most customer-centric company in the world,
where people can find and discover anything they want
to buy online.


CADBURY:
the world’s biggest and best
confectionery company.


PERFETTI:
“caring for excellence”


AND WHAT IS YOUR VISION?


THANKS!


Vision And Mission

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