1. United Global Soft
Call : +91 8099902123(IND)
+1-201-710-8393(USA)
Email : Info@Unitedglobalsoft.com
2. Digital Marketing and SEO Basics
What is Digital Marketing ?
Importance of Internet Marketing
How the search engine works ?
Google Search Architecture and
Ranking methodology
Search algorithm updates
Understanding the SERP and Search Operators
Latest Updates (Panda & Penguin update)
Bing and Yahoo Search
Email : Info@Unitedglobalsoft.com
3. SEO Analysis and Initial Planning
Business Analysis
Website SEO Audit
Keywords Research and Analysis
Introduction to Keyword Research
Types of Keywords
Keyword Research Methodology
Keywords Analysis Tools
Competition Analysis
Finding the best keywords for project.
Localized Keywords Research
Email : Info@Unitedglobalsoft.com
4. SEO On page Process
Basics of Website Designing / Development
(Basics of HTML)
Usability and User Experience in website
HTML Validation using W3C
Google SEO Guidelines
Website Structure and Navigation Optimization
Filename and Folder structures
Title Tag Optimization
Keyword Research
Meta Tags Optimization
Meta Description Optimizations
Headers Optimization
SEO Content Writing
Email : Info@Unitedglobalsoft.com
5. Anchor Links Optimization
Internal Link Strategy
Image Tag Optimization
Page Speed Optimization Tool
Footer Optimization
Creating HTML and XML sitemaps URL
Redirecting Techniques (Non WWW to WWW,
301, 302) Custom Error Pages Robot.txt and
Blocking URLS in GWT Black hat SEO
Techniques
Email : Info@Unitedglobalsoft.com
6. Google Webmasters Tools
Adding a Site and Verification Process
Google analytics
Google Webmasters Tools
Adding a Site and Verification Process
Google analytics
Configuration
Settings
Geographic Settings
URL Parameters
Site Links
Email : Info@Unitedglobalsoft.com
7. Health
Crawl Errors
Crawl Stats
Google Fetch
Blocking the Crawler and blocked pages
Optimization
Sitemaps
Remove URLS from index
HTML Suggestions
Content Keywords
Dynamic Site Optimization Techniques
Concepts of Dynamic SEO
Working with URL Rewrites (mod_rewrite - apache)
Adding Titles and Meta Tags
Working with Word press CMS
Email : Info@Unitedglobalsoft.com
8. Off Page OptimizationTechniques
Introduction to Offsite Optimization
Submission to search engines
Linking Building Methodology Types of
Linking Methods (One Way and Two Way )
Links Checking Tools
Directory Submissions for SEO
Social Bookmarking
Local Business Listing (Local SEO)
Classifieds Posting
Forum Signatures and
Blog Comments
Email : Info@Unitedglobalsoft.com
9. Blog creation(or) web 2.0 pages
Article Submissions
Press Release Submission
RSS feeds
Reports and Management
Website Position Analysis
Website Monthly Reports
Goals and Conversions
Additional Useful Topics
Face book, YouTube, Twitter
Affiliate Marketing Basics
Google Ad sense Training
All the concepts will be implemented in live seo
project.
Email : Info@Unitedglobalsoft.com
