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Comparison of
Top Ice Cream
brands on Facebook
in Q2-2015
Apr 01, 2015 - Jun 30, 2015
Top Ice Cream Brands on Facebook Q2-2015
In this report we looked at the top 13 Ice
Cream brands on Facebook.
Read on to f...
Key Findings
• Among the 13 brands, Blue Bell Ice Cream was engaging
best with their Fans. Learn more.
• With a growth rat...
Generate Your Own Social Media Report
This report was generated entirely by
Unmetric’s Reporting Engine.
It took minutes t...
Fans
Magnum had the largest fan base of 10,005,408 while Blue Bell Ice Cream showed the highest fan
growth of 63.30%.
0.00...
Fans - Geography
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
France Egypt United States Countries < 2% Hong Kong
Pakistan ...
Conversations
Blue Bell Ice Cream had the highest PTAT of 13.10% as a percentage of its average number of Fans
during this...
Engagement - Posts
Turkey Hill Dairy published the greatest number of posts (129). Blue Bell Ice Cream had the
highest ave...
Engagement Breakdown
0 10000 20000 30000 40000 50000 60000 70000 80000 90000 100000
Jeni's Splendid Ice Creams
Ben & Jerry...
Most Engaging Brand Posts
Blue Bell Ice Cream
Thu, Jun 25 at 5:17 PM EDT
What’s going on at Blue Bell? We’ve been devoting...
Most Engaging Brand Posts
Talenti gelato e sorbetto
Fri, Jun 12 at 12:47 PM EDT
Squeeze some lemon juice on your Tahitian ...
Fan Posts
0 500 1000 1500 2000 2500 3000 3500
Jeni's Splendid Ice Creams
Ben & Jerry's
Edy's
Turkey Hill Dairy
Blue Bunny ...
Sentiment Analysis
Jeni's Splendid Ice Creams received the highest percentage of Positive Sentiment (72.00%).
0% 10% 20% 3...
Brand Responses
Edy's responded to the highest percentage of Fan posts (58.72%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
...
Share Of Voice – Volume of Posts
Turkey Hill Dairy published the most with 129 posts, among the brands in "Group 2" Group....
Share Of Voice – Likes
Blue Bunny Ice Cream received the largest volume of Likes (92,594), among the brands in "Group
2" G...
Share Of Voice – Comments
Turkey Hill Dairy received the largest volume of Comments (18,934), among the brands in "Group
2...
Share Of Voice – Shares
Blue Bell Ice Cream received the largest volume of Shares (30,782), among the brands in "Group 2"
...
Analysis of Magnum
Facebook Page
Apr 01, 2015 - Jun 30, 2015
Generate Your Own Social Media Report
This report was generated entirely by
Unmetric’s Reporting Engine.
It took minutes t...
Brand Overview
Magnum
Fans 10,005,408
New Fans 434,030
Fan Growth 4.34%
Country Worldwide
Demographics Mostly Young, Femal...
Brand Overview
Posts
Brand User
Engagement Score 6 Total Fan Posts 162
Total Posts 35 Brand Response Rate 5.56%
Total Like...
Fan Growth
9,300,000
9,400,000
9,500,000
9,600,000
9,700,000
9,800,000
9,900,000
10,000,000
10,100,000
Magnum had a growth...
Engagement
0
2
4
6
8
10
12
14
16
18
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun...
Community Analysis
Magnum fans are mostly Young, Female and Attached. Magnum fans are largely from Pakistan followed by
Mo...
0
1
2
3 Magnum posted a total of 35 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Post...
76%
10%
14%
Posititve Negative Neutral
Brand Posts - Engagement
Magnum receives more positive than negative vibes from com...
Most Engaging Brand Posts
Magnum
Fri, Jun 5 at 10:01 AM EDT
June’s flower is a rose. We’re enjoying ours with a
Magnum.
En...
0 5 10 15 20 25 30 35
0 2 4 6 8
Photos
Videos
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 ...
0
5
10
15
20
25
30
Positive Neutral Negative Users posted a total of 162 Posts between
Apr 01, 2015 and Jun 30, 2015 on
Ma...
6%
94%
Brand Participation Brand Non Participation
8%
5%
87%
Posititve Negative Neutral
User Posts - Engagement
Magnum res...
Analysis of Häagen-Dazs USA
Facebook Page
Apr 01, 2015 - Jun 30, 2015
Brand Overview
Häagen-Dazs usa
Fans 1,334,679
New Fans 71,598
Fan Growth 5.36%
Country United States
Demographics Mostly O...
Brand Overview
Posts
Brand User
Engagement Score 223 Total Fan Posts 625
Total Posts 17 Brand Response Rate 28.80%
Total L...
Fan Growth
1,220,000
1,240,000
1,260,000
1,280,000
1,300,000
1,320,000
1,340,000
1,360,000
Häagen-Dazs usa had a growth ra...
Engagement
0
100
200
300
400
500
600
700
800
900
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun ...
Community Analysis
Häagen-Dazs usa fans are mostly Older, Female and
Attached.
Häagen-Dazs usa fans are largely from Unite...
0
1
2 Häagen-Dazs usa posted a total of 17 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in t...
35%
65%
Brand Participation Brand Non Participation
94%
0%
6%
Posititve Negative Neutral
Brand Posts - Engagement
Häagen-D...
Most Engaging Brand Posts
Mon, May 11 at 3:02 PM EDT
FYI free ice cream at Häagen-Dazs!
Engagement
Score
Likes Comments Sh...
0 2 4 6 8 10
0 200 400 600 800 1000
Photos
Videos
Links
Number of Posts
Engagement Score
Engagement Score Number of Posts
...
0
10
20
30
40
50
60
70
80
90
Positive Neutral Negative Users posted a total of 625 Posts between
Apr 01, 2015 and Jun 30, ...
29%
71%
Brand Participation Brand Non Participation
31%
5%64%
Posititve Negative Neutral
User Posts - Engagement
Häagen-Da...
Content Intel
0 1 2 3 4 5 6 7 8
0 50 100 150 200 250 300 350
Engagement-oriented
posts
Special Offer
Recipes/Product
Updat...
0 2 4 6 8
0 20 40 60 80 100
#MadeLikeNoOther
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0...
Analysis of Ben & Jerry's
Facebook Page
Apr 01, 2015 - Jun 30, 2015
Brand Overview
Ben & Jerry's
Fans 7,789,838
New Fans 253,385
Fan Growth 3.25%
Country Worldwide
Demographics Mostly Young,...
Brand Overview
Posts
Brand User
Engagement Score 49 Total Fan Posts 301
Total Posts 20 Brand Response Rate 1.66%
Total Lik...
Fan Growth
7,400,000
7,450,000
7,500,000
7,550,000
7,600,000
7,650,000
7,700,000
7,750,000
7,800,000
7,850,000
Ben & Jerry...
Engagement
0
50
100
150
200
250
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Ben...
Community Analysis
Ben & Jerry's fans are mostly Young, Female and
Attached.
Ben & Jerry's fans are largely from India fol...
0
1
2
3 Ben & Jerry's posted a total of 20 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in t...
87%
0% 13%
Posititve Negative Neutral
Brand Posts - Engagement
Ben & Jerry's receives more positive than negative vibes fr...
Most Engaging Brand Posts
Ben & Jerry's
Tue, Apr 14 at 8:32 AM EDT
It’s finally here! Free Cone Day is TODAY! Find your
lo...
0 2 4 6 8 10
0 20 40 60 80 100 120
Links
Photos
Videos
Number of Posts
Engagement Score
Engagement Score Number of Posts
0...
0
5
10
15
20
25
30
35
40
Positive Neutral Negative Users posted a total of 301 Posts between
Apr 01, 2015 and Jun 30, 2015...
2%
98%
Brand Participation Brand Non Participation
23%
8%
69%
Posititve Negative Neutral
User Posts - Engagement
Ben & Jer...
Content Intel
0 1 2 3 4 5 6 7 8 9 10
0 10 20 30 40 50 60 70 80 90
Brand News
Others
Engagement-oriented
posts
Special Offe...
Analysis of Cold Stone
Creamery Facebook Page
Apr 01, 2015 - Jun 30, 2015
Brand Overview
Cold Stone Creamery
Fans 1,978,956
New Fans 1,390
Fan Growth .07%
Country United States
Demographics Mostly...
Brand Overview
Posts
Brand User
Engagement Score 106 Total Fan Posts 441
Total Posts 67 Brand Response Rate 36.28%
Total L...
Fan Growth
1,976,000
1,976,500
1,977,000
1,977,500
1,978,000
1,978,500
1,979,000
1,979,500
Cold Stone Creamery had a growt...
Engagement
0
50
100
150
200
250
300
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun...
Community Analysis
Cold Stone Creamery fans are mostly Young, Female
and Attached.
Cold Stone Creamery fans are largely fr...
0
1
2 Cold Stone Creamery posted a total of 67
Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
Top keywords
used ...
15%
85%
Brand Participation Brand Non Participation
93%
2%
5%
Posititve Negative Neutral
Brand Posts - Engagement
Cold Sto...
Most Engaging Brand Posts
Cold Stone Creamery
Sat, Apr 25 at 6:23 PM EDT
Go ahead, you deserve it!
Engagement
Score
Likes ...
0 10 20 30 40 50 60 70
0 20 40 60 80 100 120 140
Photos
Links
Plain Text
Videos
Number of Posts
Engagement Score
Engagemen...
0
5
10
15
20
25
30
35
40
45
Positive Neutral Negative Users posted a total of 441 Posts between
Apr 01, 2015 and Jun 30, 2...
36%
64%
Brand Participation Brand Non Participation
34%
18%
48%
Posititve Negative Neutral
User Posts - Engagement
Cold St...
Analysis of Blue Bunny Ice
Cream Facebook Page
Apr 01, 2015 - Jun 30, 2015
Brand Overview
Blue Bunny Ice Cream
Fans 764,958
New Fans 1,989
Fan Growth .26%
Country United States
Demographics Mostly ...
Brand Overview
Posts
Brand User
Engagement Score 395 Total Fan Posts 439
Total Posts 55 Brand Response Rate 21.41%
Total L...
Fan Growth
761,500
762,000
762,500
763,000
763,500
764,000
764,500
765,000
765,500
Blue Bunny Ice Cream had a growth rate ...
Engagement
0
100
200
300
400
500
600
700
800
900
1,000
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 1...
Community Analysis
Blue Bunny Ice Cream fans are mostly Older, Female
and Attached.
Blue Bunny Ice Cream fans are largely ...
0
1
2
3 Blue Bunny Ice Cream posted a total of 55
Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
Top keywords
us...
31%
69%
Brand Participation Brand Non Participation
94%
0%
6%
Posititve Negative Neutral
Brand Posts - Engagement
Blue Bun...
Most Engaging Brand Posts
Blue Bunny Ice Cream
Tue, May 26 at 1:30 PM EDT
Now that it’s (unofficially) summer, you can fin...
0 10 20 30 40 50 60
0 100 200 300 400 500
Photos
Videos
Links
Number of Posts
Engagement Score
Engagement Score Number of ...
0
5
10
15
20
25
30
35
40
45
50
Positive Neutral Negative Users posted a total of 439 Posts between
Apr 01, 2015 and Jun 30...
21%
79%
Brand Participation Brand Non Participation
59%
5%
36%
Posititve Negative Neutral
User Posts - Engagement
Blue Bun...
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Comparison of Haagen-Dazs, Ben & Jerrys, Baskin Robbins, Cold Stone Creamery and Other Top Ice Cream Brands on Facebook

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Comparison of Haagen-Dazs, Ben & Jerrys, Baskin Robbins, Cold Stone Creamery and Other Top Ice Cream Brands on Facebook

  1. 1. Comparison of Top Ice Cream brands on Facebook in Q2-2015 Apr 01, 2015 - Jun 30, 2015
  2. 2. Top Ice Cream Brands on Facebook Q2-2015 In this report we looked at the top 13 Ice Cream brands on Facebook. Read on to find out how their social media performance stacked up against the competition.
  3. 3. Key Findings • Among the 13 brands, Blue Bell Ice Cream was engaging best with their Fans. Learn more. • With a growth rate of 63%, Blue Bell Ice Cream enjoyed the highest Fan Growth Rate. • Talenti Gelato e Sorbetto posted the most “non-brand related” content on their wall. • 7,733 new Posts were written across these 13 ‘brand walls’. That’s an average of 6.5 Posts per day - per wall!
  4. 4. Generate Your Own Social Media Report This report was generated entirely by Unmetric’s Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  5. 5. Fans Magnum had the largest fan base of 10,005,408 while Blue Bell Ice Cream showed the highest fan growth of 63.30%. 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K Growth% Number of Fans Jeni's Splendid Ice Creams Ben & Jerry's Edy's Turkey Hill Dairy Blue Bunny Ice Cream Häagen-Dazs usa Blue Bell Ice Cream Carvel Ice Cream Magnum Cold Stone Creamery Baskin-Robbins Dreyer's Grand Ice Cream Talenti gelato e sorbetto
  6. 6. Fans - Geography 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% France Egypt United States Countries < 2% Hong Kong Pakistan Indonesia Dominican Republic Other Countries Germany
  7. 7. Conversations Blue Bell Ice Cream had the highest PTAT of 13.10% as a percentage of its average number of Fans during this time period. 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K Peopletalkingabout(as%ofFans) Average Number of Fans Jeni's Splendid Ice Creams Edy's Ben & Jerry's Turkey Hill Dairy Blue Bunny Ice Cream Häagen-Dazs usa Blue Bell Ice Cream Magnum Carvel Ice Cream Cold Stone Creamery Baskin-Robbins Talenti gelato e sorbetto
  8. 8. Engagement - Posts Turkey Hill Dairy published the greatest number of posts (129). Blue Bell Ice Cream had the highest average engagement, with a score of 1,000. 0 20 40 60 80 100 120 140 0 200 400 600 800 1000 1200 Jeni's Splendid Ice Creams Ben & Jerry's Edy's Turkey Hill Dairy Blue Bunny Ice Cream Häagen-Dazs usa Blue Bell Ice Cream Carvel Ice Cream Magnum Cold Stone Creamery Talenti gelato e sorbetto Number of Posts Engagement Score Engagement Score Number of Posts
  9. 9. Engagement Breakdown 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 100000 Jeni's Splendid Ice Creams Ben & Jerry's Edy's Turkey Hill Dairy Blue Bunny Ice Cream Häagen-Dazs usa Blue Bell Ice Cream Carvel Ice Cream Magnum Cold Stone Creamery Talenti gelato e sorbetto Likes Comments Shares Blue Bunny Ice Cream received the most number of Likes (92,594), Turkey Hill Dairy got the most number of Comments (18,934) and Blue Bell Ice Cream had the most number of Shares (30,782).
  10. 10. Most Engaging Brand Posts Blue Bell Ice Cream Thu, Jun 25 at 5:17 PM EDT What’s going on at Blue Bell? We’ve been devoting considerable attention to our equipment. From a .. Engagement Score Likes Comments Shares Sentiment 1,000 8,118 1,109 874 Positive Turkey Hill Dairy Tue, Jun 23 at 12:15 PM EDT Summer has arrived, and we’re celebrating with a Pure & Chilled Summer Giveaway EACH month in June, .. Blue Bell Ice Cream Fri, Jun 19 at 4:06 PM EDT We know you have been wondering…what is going on at Blue Bell? Our employees have spent countless h .. Engagement Score Likes Comments Shares Sentiment 1,000 794 1,360 100 Positive Engagement Score Likes Comments Shares Sentiment 1,000 5,991 1,039 855 Positive
  11. 11. Most Engaging Brand Posts Talenti gelato e sorbetto Fri, Jun 12 at 12:47 PM EDT Squeeze some lemon juice on your Tahitian Vanilla Bean, sit in a hammock and have someone fan you. S .. Engagement Score Likes Comments Shares Sentiment 1,000 12,249 674 839 Positive Jeni's Splendid Ice Creams Fri, Jun 12 at 11:01 AM EDT We have found Listeria in our production kitchen again. Blue Bell Ice Cream Mon, Jun 1 at 5:02 PM EDT You may have noticed a few photos or videos of our trucks on the roads recently. Unfortunately they .. Engagement Score Likes Comments Shares Sentiment 1,000 288 412 793 Positive Engagement Score Likes Comments Shares Sentiment 1,000 20,970 2,817 11,203 Positive
  12. 12. Fan Posts 0 500 1000 1500 2000 2500 3000 3500 Jeni's Splendid Ice Creams Ben & Jerry's Edy's Turkey Hill Dairy Blue Bunny Ice Cream Häagen-Dazs usa Blue Bell Ice Cream Carvel Ice Cream Magnum Cold Stone Creamery Baskin-Robbins Dreyer's Grand Ice Cream Talenti gelato e sorbetto Number of Fan Posts Blue Bell Ice Cream's Facebook Page saw the highest number of Fan posts (3,025).
  13. 13. Sentiment Analysis Jeni's Splendid Ice Creams received the highest percentage of Positive Sentiment (72.00%). 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Jeni's Splendid Ice Creams Blue Bunny Ice Cream Häagen-Dazs usa Carvel Ice Cream Baskin-Robbins Ben & Jerry's Edy's Turkey Hill Dairy Blue Bell Ice Cream Magnum Cold Stone Creamery Dreyer's Grand Ice Cream Talenti gelato e sorbetto Negative Neutral Positive
  14. 14. Brand Responses Edy's responded to the highest percentage of Fan posts (58.72%). 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 0 1000 2000 3000 4000 5000 6000 7000 %ofFanPostsBrandRespondedto Average Response Time (mins) Jeni's Splendid Ice Creams Blue Bunny Ice Cream Häagen-Dazs usa Carvel Ice Cream Baskin-Robbins Ben & Jerry's Edy's Turkey Hill Dairy Blue Bell Ice Cream Magnum Cold Stone Creamery Dreyer's Grand Ice Cream
  15. 15. Share Of Voice – Volume of Posts Turkey Hill Dairy published the most with 129 posts, among the brands in "Group 2" Group. 4% 0% 7% 2% 3% 3% 0% 11% 25% 2% 11% 13% 19% Ben & Jerry's Dreyer's Grand Ice Cream Magnum Edy's Häagen-Dazs usa Blue Bell Ice Cream Baskin-Robbins Blue Bunny Ice Cream
  16. 16. Share Of Voice – Likes Blue Bunny Ice Cream received the largest volume of Likes (92,594), among the brands in "Group 2" Group. 1% 0% 2% 0% 3% 24% 0% 29% 6% 6% 11% 14% 4% Ben & Jerry's Dreyer's Grand Ice Cream Magnum Edy's Häagen-Dazs usa Blue Bell Ice Cream Baskin-Robbins Blue Bunny Ice Cream
  17. 17. Share Of Voice – Comments Turkey Hill Dairy received the largest volume of Comments (18,934), among the brands in "Group 2" Group. 1% 0% 1% 0% 2% 29% 0% 5% 45% 4% 8% 3% 2% Ben & Jerry's Dreyer's Grand Ice Cream Magnum Edy's Häagen-Dazs usa Blue Bell Ice Cream Baskin-Robbins Blue Bunny Ice Cream
  18. 18. Share Of Voice – Shares Blue Bell Ice Cream received the largest volume of Shares (30,782), among the brands in "Group 2" Group. 5% 0% 0% 0% 3% 55% 0% 7% 3% 3% 12% 5% 7% Ben & Jerry's Dreyer's Grand Ice Cream Magnum Edy's Häagen-Dazs usa Blue Bell Ice Cream Baskin-Robbins Blue Bunny Ice Cream
  19. 19. Analysis of Magnum Facebook Page Apr 01, 2015 - Jun 30, 2015
  20. 20. Generate Your Own Social Media Report This report was generated entirely by Unmetric’s Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  21. 21. Brand Overview Magnum Fans 10,005,408 New Fans 434,030 Fan Growth 4.34% Country Worldwide Demographics Mostly Young, Female and Attached. Magnum has 434,030 new Likes and an audience base of 10,005,408 fans who are mostly Young, Female and Attached. Magnum
  22. 22. Brand Overview Posts Brand User Engagement Score 6 Total Fan Posts 162 Total Posts 35 Brand Response Rate 5.56% Total Likes 5,078 Average Reply Time 4 days, 2 hrs, 1 min Total Comments 245 General Sentiment Neutral Total Shares 235 Magnum had 35 new Posts. Magnum
  23. 23. Fan Growth 9,300,000 9,400,000 9,500,000 9,600,000 9,700,000 9,800,000 9,900,000 10,000,000 10,100,000 Magnum had a growth rate of 4.34% between Mar 31, 2015 and Jun 30, 2015. Total Fans 10,005,408 New Fans 434,030 Magnum
  24. 24. Engagement 0 2 4 6 8 10 12 14 16 18 1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun Magnum had an engagement of 6 and the highest engagement was 16. Magnum
  25. 25. Community Analysis Magnum fans are mostly Young, Female and Attached. Magnum fans are largely from Pakistan followed by Morocco. Fan Demographics Distribution of Fans Magnum 17% 83% male female 0% 20% 40% 60% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% Single In a Relationship Engaged Married UnKnown 0K 20K 40K 60K 80K Pakistan Morocco Iran Korea Colombia Mauritius Algeria Serbia Argentina
  26. 26. 0 1 2 3 Magnum posted a total of 35 Posts between Apr 01, 2015 and Jun 30, 2015. Brand Posts Top keywords used in the Posts Frequency Magnum 10 profile picture 3 Brigadeiro 3 Blog 3 Magnifique 2 Magnum
  27. 27. 76% 10% 14% Posititve Negative Neutral Brand Posts - Engagement Magnum receives more positive than negative vibes from comments on their Posts. Sentiment on Brand Posts Magnum
  28. 28. Most Engaging Brand Posts Magnum Fri, Jun 5 at 10:01 AM EDT June’s flower is a rose. We’re enjoying ours with a Magnum. Engagement Score Likes Comments Shares Sentiment 16 323 18 23 Positive Sat, May 16 at 9:36 AM EDT French Riviera glamour and Magnum? Today couldn't be more #Magnifique as we welcome film and fashion .. Wed, Apr 29 at 10:01 AM EDT Making the grade with Magnum white, almond and classic. Engagement Score Likes Comments Shares Sentiment 14 288 8 22 Positive Engagement Score Likes Comments Shares Sentiment 14 318 14 16 Positive
  29. 29. 0 5 10 15 20 25 30 35 0 2 4 6 8 Photos Videos Links Number of Posts Engagement Score Engagement Score Number of Posts 0 2 4 6 8 10 0 2 4 6 8 10 Monday Tuesday Wednesd… Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts Brand Posts - Analysis Most of Magnum posts were Photos, and posts with Links received the highest engagement. Most of Magnum posts were published on Monday and posts on Friday received the highest engagement. Brand Post Types Days of the Week Magnum
  30. 30. 0 5 10 15 20 25 30 Positive Neutral Negative Users posted a total of 162 Posts between Apr 01, 2015 and Jun 30, 2015 on Magnum's wall. User Posts Top keywords used in the Posts Frequency Magnum 52 στην Good Humor 26 καμπάνια του Magnum 25 Good Humor για τη 25 dream trop supère boonnn 24 Magnum
  31. 31. 6% 94% Brand Participation Brand Non Participation 8% 5% 87% Posititve Negative Neutral User Posts - Engagement Magnum responded to 9 conversations generated by the 162 Posts fans published. Magnum appears to participate more when Fan conversations have greater positive vibes than negative. Brand Responses Sentiment of User Posts Magnum
  32. 32. Analysis of Häagen-Dazs USA Facebook Page Apr 01, 2015 - Jun 30, 2015
  33. 33. Brand Overview Häagen-Dazs usa Fans 1,334,679 New Fans 71,598 Fan Growth 5.36% Country United States Demographics Mostly Older, Female and Attached. Häagen-Dazs usa has 71,598 new Likes and an audience base of 1,334,679 fans who are mostly Older, Female and Attached. Häagen-Dazs
  34. 34. Brand Overview Posts Brand User Engagement Score 223 Total Fan Posts 625 Total Posts 17 Brand Response Rate 28.80% Total Likes 10,199 Average Reply Time 20 hrs Total Comments 836 General Sentiment Neutral Total Shares 1,884 Häagen-Dazs usa had 17 new Posts, and their most recent campaign is #MadeLikeNoOther. Content & Campaigns Most Engaging Content Type Special Offer Most Engaging Campaign Gelato Bar Least Engaging Content Type Contest Most Recent Campaign #MadeLikeNoOther Most Prolific Content Type Recipes/Product Updates Häagen-Dazs
  35. 35. Fan Growth 1,220,000 1,240,000 1,260,000 1,280,000 1,300,000 1,320,000 1,340,000 1,360,000 Häagen-Dazs usa had a growth rate of 5.36% between Mar 31, 2015 and Jun 30, 2015. Total Fans 1,334,679 New Fans 71,598 Häagen-Dazs
  36. 36. Engagement 0 100 200 300 400 500 600 700 800 900 1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun Häagen-Dazs usa had an engagement of 223 and the highest engagement was 766. Häagen-Dazs
  37. 37. Community Analysis Häagen-Dazs usa fans are mostly Older, Female and Attached. Häagen-Dazs usa fans are largely from United States followed by France. Fan Demographics Distribution of Fans 25% 75% male female 0% 10% 20% 30% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% Single In a Relationship Engaged Married UnKnown 0K 200K 400K 600K 800K 1,000K United States France Indonesia United Kingdom Hong Kong Mexico Malaysia Canada Philippines Hungary Häagen-Dazs
  38. 38. 0 1 2 Häagen-Dazs usa posted a total of 17 Posts between Apr 01, 2015 and Jun 30, 2015. Brand Posts Top keywords used in the Posts Frequency Chocolate Caramelized Oat ice 5 MadeLikeNoOther 5 Häagen-Dazs 5 cover photo 4 artisans 3 Häagen-Dazs
  39. 39. 35% 65% Brand Participation Brand Non Participation 94% 0% 6% Posititve Negative Neutral Brand Posts - Engagement Häagen-Dazs usa responded to 6 conversations generated by the 17 Posts they published. Häagen-Dazs usa receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment on Brand Posts Häagen-Dazs
  40. 40. Most Engaging Brand Posts Mon, May 11 at 3:02 PM EDT FYI free ice cream at Häagen-Dazs! Engagement Score Likes Comments Shares Sentiment 766 2,370 171 801 Neutral Fri, May 1 at 9:24 AM EDT Häagen-Dazs updated their cover photo. Tue, May 12 at 12:55 PM EDT Happy #HDFreeConeDay! There's no wrong way to enjoy your free scoop. http://bit.ly/1DjmkrA Engagement Score Likes Comments Shares Sentiment 664 1,549 281 543 Positive Engagement Score Likes Comments Shares Sentiment 317 546 76 203 Positive Häagen-Dazs
  41. 41. 0 2 4 6 8 10 0 200 400 600 800 1000 Photos Videos Links Number of Posts Engagement Score Engagement Score Number of Posts 0 2 4 6 8 0 100 200 300 400 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts Brand Posts - Analysis Most of Häagen-Dazs usa posts were Photos, and posts with Links received the highest engagement. Most of Häagen-Dazs usa posts were published on Monday and posts on Friday received the highest engagement. Brand Post Types Days of the Week Häagen-Dazs
  42. 42. 0 10 20 30 40 50 60 70 80 90 Positive Neutral Negative Users posted a total of 625 Posts between Apr 01, 2015 and Jun 30, 2015 on Häagen- Dazs usa's wall. User Posts Top keywords used in the Posts Frequency Häagen-Dazs 274 ice cream 190 chocolate 55 flavor 45 Free Cone Day 38 Häagen-Dazs
  43. 43. 29% 71% Brand Participation Brand Non Participation 31% 5%64% Posititve Negative Neutral User Posts - Engagement Häagen-Dazs usa responded to 180 conversations generated by the 625 Posts fans published. Häagen-Dazs usa appears to participate more when Fan conversations have greater positive vibes than negative. Brand Responses Sentiment of User Posts Häagen-Dazs
  44. 44. Content Intel 0 1 2 3 4 5 6 7 8 0 50 100 150 200 250 300 350 Engagement-oriented posts Special Offer Recipes/Product Updates Contest Number of Posts Engagement Score Engagement Score Number of Posts Most of Häagen-Dazs usa posts were around 'Recipes/Product Updates', and posts around 'Special Offer' received the highest engagement. Häagen-Dazs
  45. 45. 0 2 4 6 8 0 20 40 60 80 100 #MadeLikeNoOther Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 0 100 200 300 400 #MadeLikeNoOther All-new Artisan Collection Peppermint Bark Number of Posts Engagement Score Engagement Score Number of Posts Campaign Intel – 3 most recent campaigns Between Apr 01, 2015 and Jun 30, 2015, #MadeLikeNoOther was the most engaging campaign run by Häagen-Dazs usa. Overall, Peppermint Bark engaged the best out of the recent 3 campaigns run by Häagen-Dazs usa. Apr 01, 2015 - Jun 30, 2015 Entire Campaign Häagen-Dazs
  46. 46. Analysis of Ben & Jerry's Facebook Page Apr 01, 2015 - Jun 30, 2015
  47. 47. Brand Overview Ben & Jerry's Fans 7,789,838 New Fans 253,385 Fan Growth 3.25% Country Worldwide Demographics Mostly Young, Female and Attached. Ben & Jerry's has 253,385 new Likes and an audience base of 7,789,838 fans who are mostly Young, Female and Attached. Ben & Jerry's
  48. 48. Brand Overview Posts Brand User Engagement Score 49 Total Fan Posts 301 Total Posts 20 Brand Response Rate 1.66% Total Likes 4,067 Average Reply Time 1 day, 3 hrs, 8 mins Total Comments 448 General Sentiment Neutral Total Shares 2,571 Ben & Jerry's had 20 new Posts. Content & Campaigns Most Engaging Content Type Special Offer Least Engaging Content Type Brand News Most Prolific Content Type Special Offer Ben & Jerry's
  49. 49. Fan Growth 7,400,000 7,450,000 7,500,000 7,550,000 7,600,000 7,650,000 7,700,000 7,750,000 7,800,000 7,850,000 Ben & Jerry's had a growth rate of 3.25% between Mar 31, 2015 and Jun 30, 2015. Total Fans 7,789,838 New Fans 253,385 Ben & Jerry's
  50. 50. Engagement 0 50 100 150 200 250 1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun Ben & Jerry's had an engagement of 49 and the highest engagement was 216. Ben & Jerry's
  51. 51. Community Analysis Ben & Jerry's fans are mostly Young, Female and Attached. Ben & Jerry's fans are largely from India followed by Philippines. Fan Demographics Distribution of Fans Ben & Jerry's 27% 73% male female 0% 20% 40% 60% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% Single In a Relationship Engaged Married UnKnown 0K 5K 10K 15K 20K 25K 30K India Philippines Indonesia Pakistan Puerto Rico Turkey Malaysia Algeria Hong Kong Japan
  52. 52. 0 1 2 3 Ben & Jerry's posted a total of 20 Posts between Apr 01, 2015 and Jun 30, 2015. Brand Posts Top keywords used in the Posts Frequency Free Cone Day 9 FREE ice cream 6 April 4 Meet Flavor Guru 3 scoop shop 2 Ben & Jerry's
  53. 53. 87% 0% 13% Posititve Negative Neutral Brand Posts - Engagement Ben & Jerry's receives more positive than negative vibes from comments on their Posts. Sentiment on Brand Posts Ben & Jerry's
  54. 54. Most Engaging Brand Posts Ben & Jerry's Tue, Apr 14 at 8:32 AM EDT It’s finally here! Free Cone Day is TODAY! Find your local participating scoop shop, and come get yo .. Engagement Score Likes Comments Shares Sentiment 377 376 127 1,411 Positive Mon, Apr 13 at 3:00 PM EDT So close you can almost taste it! Free Cone Day is April 14th!! Plan ahead to visit your local scoop .. Fri, Apr 17 at 2:00 PM EDT Ben & Jerry's's BRRR-ito is arriving on 4/20, naturally. Engagement Score Likes Comments Shares Sentiment 227 297 118 730 Positive Engagement Score Likes Comments Shares Sentiment 117 1,467 35 232 Positive
  55. 55. 0 2 4 6 8 10 0 20 40 60 80 100 120 Links Photos Videos Number of Posts Engagement Score Engagement Score Number of Posts 0 2 4 6 8 0 50 100 150 200 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts Brand Posts - Analysis Most of Ben & Jerry's posts were Links, and posts with Links received the highest engagement. Most of Ben & Jerry's posts were published on Wednesday and posts on Tuesday received the highest engagement. Brand Post Types Days of the Week Ben & Jerry's
  56. 56. 0 5 10 15 20 25 30 35 40 Positive Neutral Negative Users posted a total of 301 Posts between Apr 01, 2015 and Jun 30, 2015 on Ben & Jerry's's wall. User Posts Top keywords used in the Posts Frequency Jerry 261 Ben 247 Ice Cream 46 One 41 two crowdfunded 37 Ben & Jerry's
  57. 57. 2% 98% Brand Participation Brand Non Participation 23% 8% 69% Posititve Negative Neutral User Posts - Engagement Ben & Jerry's responded to 5 conversations generated by the 301 Posts fans published. Ben & Jerry's appears to participate more when Fan conversations have greater positive vibes than negative. Brand Responses Sentiment of User Posts Ben & Jerry's
  58. 58. Content Intel 0 1 2 3 4 5 6 7 8 9 10 0 10 20 30 40 50 60 70 80 90 Brand News Others Engagement-oriented posts Special Offer Recipes/Product Updates Number of Posts Engagement Score Engagement Score Number of Posts Most of Ben & Jerry's posts were around 'Special Offer', and posts around 'Special Offer' received the highest engagement. Ben & Jerry's
  59. 59. Analysis of Cold Stone Creamery Facebook Page Apr 01, 2015 - Jun 30, 2015
  60. 60. Brand Overview Cold Stone Creamery Fans 1,978,956 New Fans 1,390 Fan Growth .07% Country United States Demographics Mostly Young, Female and Attached. Cold Stone Creamery has 1,390 new Likes and an audience base of 1,978,956 fans who are mostly Young, Female and Attached. Cold Stone Creamery
  61. 61. Brand Overview Posts Brand User Engagement Score 106 Total Fan Posts 441 Total Posts 67 Brand Response Rate 36.28% Total Likes 45,920 Average Reply Time 18 hrs, 9 mins Total Comments 1,273 General Sentiment Neutral Total Shares 2,942 Cold Stone Creamery had 67 new Posts. Cold Stone Creamery
  62. 62. Fan Growth 1,976,000 1,976,500 1,977,000 1,977,500 1,978,000 1,978,500 1,979,000 1,979,500 Cold Stone Creamery had a growth rate of 0.07% between Mar 31, 2015 and Jun 30, 2015. Total Fans 1,978,956 New Fans 1,390 Cold Stone Creamery
  63. 63. Engagement 0 50 100 150 200 250 300 1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun Cold Stone Creamery had an engagement of 106 and the highest engagement was 246. Cold Stone Creamery
  64. 64. Community Analysis Cold Stone Creamery fans are mostly Young, Female and Attached. Cold Stone Creamery fans are largely from United States followed by Puerto Rico. Fan Demographics Distribution of Fans Cold Stone Creamery 34% 66% male female 0% 10% 20% 30% 40% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% 50% Single In a Relationship Engaged Married UnKnown 0K 500K 1,000K 1,500K 2,000K United States Puerto Rico Taiwan Canada Indonesia Philippines India United Arab Emirates Nigeria
  65. 65. 0 1 2 Cold Stone Creamery posted a total of 67 Posts between Apr 01, 2015 and Jun 30, 2015. Brand Posts Top keywords used in the Posts Frequency ice cream 29 Cold Stone Creamery 15 delicious 12 Creation 10 Dad 7 Cold Stone Creamery
  66. 66. 15% 85% Brand Participation Brand Non Participation 93% 2% 5% Posititve Negative Neutral Brand Posts - Engagement Cold Stone Creamery responded to 10 conversations generated by the 67 Posts they published. Cold Stone Creamery receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment on Brand Posts Cold Stone Creamery
  67. 67. Most Engaging Brand Posts Cold Stone Creamery Sat, Apr 25 at 6:23 PM EDT Go ahead, you deserve it! Engagement Score Likes Comments Shares Sentiment 246 1,879 41 99 Positive Thu, Jun 25 at 5:30 PM EDT Cookie Doughn't You Want Some Do I want some? The answer is always ‘Yes.’ Thu, Jun 4 at 8:08 PM EDT Sprinkles of happiness! Engagement Score Likes Comments Shares Sentiment 235 1,755 71 81 Positive Engagement Score Likes Comments Shares Sentiment 231 1,773 39 89 Positive
  68. 68. 0 10 20 30 40 50 60 70 0 20 40 60 80 100 120 140 Photos Links Plain Text Videos Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 0 50 100 150 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts Brand Posts - Analysis Most of Cold Stone Creamery posts were Photos, and posts with Photos received the highest engagement. Most of Cold Stone Creamery posts were published on Friday and posts on Thursday received the highest engagement. Brand Post Types Days of the Week Cold Stone Creamery
  69. 69. 0 5 10 15 20 25 30 35 40 45 Positive Neutral Negative Users posted a total of 441 Posts between Apr 01, 2015 and Jun 30, 2015 on Cold Stone Creamery's wall. User Posts Top keywords used in the Posts Frequency Cold Stone Creamery 278 ice cream 135 Grill 61 Cafe Del Mar 60 Bait Shack 60 Cold Stone Creamery
  70. 70. 36% 64% Brand Participation Brand Non Participation 34% 18% 48% Posititve Negative Neutral User Posts - Engagement Cold Stone Creamery responded to 160 conversations generated by the 441 Posts fans published. Cold Stone Creamery appears to participate more when Fan conversations have greater positive vibes than negative. Brand Responses Sentiment of User Posts Cold Stone Creamery
  71. 71. Analysis of Blue Bunny Ice Cream Facebook Page Apr 01, 2015 - Jun 30, 2015
  72. 72. Brand Overview Blue Bunny Ice Cream Fans 764,958 New Fans 1,989 Fan Growth .26% Country United States Demographics Mostly Older, Female and Attached. Blue Bunny Ice Cream has 1,989 new Likes and an audience base of 764,958 fans who are mostly Older, Female and Attached. Blue Bunny Ice Cream
  73. 73. Brand Overview Posts Brand User Engagement Score 395 Total Fan Posts 439 Total Posts 55 Brand Response Rate 21.41% Total Likes 92,594 Average Reply Time 14 hrs, 15 mins Total Comments 2,143 General Sentiment Positive Total Shares 3,729 Blue Bunny Ice Cream had 55 new Posts. Blue Bunny Ice Cream
  74. 74. Fan Growth 761,500 762,000 762,500 763,000 763,500 764,000 764,500 765,000 765,500 Blue Bunny Ice Cream had a growth rate of 0.26% between Mar 31, 2015 and Jun 30, 2015. Total Fans 764,958 New Fans 1,989 Blue Bunny Ice Cream
  75. 75. Engagement 0 100 200 300 400 500 600 700 800 900 1,000 1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun Blue Bunny Ice Cream had an engagement of 395 and the highest engagement was 886. Blue Bunny Ice Cream
  76. 76. Community Analysis Blue Bunny Ice Cream fans are mostly Older, Female and Attached. Blue Bunny Ice Cream fans are largely from United States followed by Puerto Rico. Fan Demographics Distribution of Fans Blue Bunny Ice Cream 8% 92% male female 0% 10% 20% 30% 40% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% Single In a Relationship Engaged Married UnKnown 0K 200K 400K 600K 800K United States Puerto Rico Philippines Mexico India Pakistan Canada United Kingdom Peru
  77. 77. 0 1 2 3 Blue Bunny Ice Cream posted a total of 55 Posts between Apr 01, 2015 and Jun 30, 2015. Brand Posts Top keywords used in the Posts Frequency Ice Cream 20 Blue Bunny 18 Jimmie Johnson 6 Scoops 5 D.C res 3 Blue Bunny Ice Cream
  78. 78. 31% 69% Brand Participation Brand Non Participation 94% 0% 6% Posititve Negative Neutral Brand Posts - Engagement Blue Bunny Ice Cream responded to 17 conversations generated by the 55 Posts they published. Blue Bunny Ice Cream receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment on Brand Posts Blue Bunny Ice Cream
  79. 79. Most Engaging Brand Posts Blue Bunny Ice Cream Tue, May 26 at 1:30 PM EDT Now that it’s (unofficially) summer, you can find us here. Engagement Score Likes Comments Shares Sentiment 886 8,986 184 112 Positive Mon, Jun 1 at 3:42 PM EDT If you love cookies and you love ice cream, you’re going to love our delicious new treat. Introducin .. Tue, Apr 7 at 12:01 PM EDT Looking for a fun & fresh way to welcome in the warmer weather? This fruit frosty has major a’peel! .. Engagement Score Likes Comments Shares Sentiment 827 5,684 125 262 Positive Engagement Score Likes Comments Shares Sentiment 802 5,453 70 242 Positive
  80. 80. 0 10 20 30 40 50 60 0 100 200 300 400 500 Photos Videos Links Number of Posts Engagement Score Engagement Score Number of Posts 0 2 4 6 8 10 0 200 400 600 800 Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts Brand Posts - Analysis Most of Blue Bunny Ice Cream posts were Photos, and posts with Photos received the highest engagement. Most of Blue Bunny Ice Cream posts were published on Monday and posts on Tuesday received the highest engagement. Brand Post Types Days of the Week Blue Bunny Ice Cream
  81. 81. 0 5 10 15 20 25 30 35 40 45 50 Positive Neutral Negative Users posted a total of 439 Posts between Apr 01, 2015 and Jun 30, 2015 on Blue Bunny Ice Cream's wall. User Posts Top keywords used in the Posts Frequency Ice Cream 344 Blue Bunny Ice Cream 313 AD 51 good 49 Summer 49 Blue Bunny Ice Cream
  82. 82. 21% 79% Brand Participation Brand Non Participation 59% 5% 36% Posititve Negative Neutral User Posts - Engagement Blue Bunny Ice Cream responded to 94 conversations generated by the 439 Posts fans published. Blue Bunny Ice Cream appears to participate more when Fan conversations have greater positive vibes than negative. Brand Responses Sentiment of User Posts Blue Bunny Ice Cream
  83. 83. Thanks For Reading! To generate your own free report like this for your own brands, head over to Unmetric now Create Your Free Social Media Report Now
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Take a deep dive into the social media habits of top ice cream brands on Facebook. See how Haagen-Dazs, Cold Stone Creamery and others battle for the hearts of their consumers with engaging content and viral campaigns.

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