2. Unmetric’s platform focuses on social media benchmarking
for leading brands around the world. Unmetric recognizes that
brands are flying blind on social media and the absence of
benchmarks has been detrimental to businesses who are
THE
used to competitive benchmarking and intelligence on mass
media and the internet. SOCIAL MEDIA
BENCHMARKING
Unmetric empowers marketing teams with data that was
previously unavailable. Besides comparing the performance of COMPANY
competing brands, Unmetric also benchmarks brands against FOR BRANDS
their sector and captures everything around brands’ Facebook,
Twitter, YouTube and Pinterest points of presence. This
includes growth metrics and unique engagement metrics that
provide insights into content strategies & performance.
Visit us at Unmetric.com for more information
3. January 2013
Telecom Sector on Social Media
NEWS AROUND YOUR SECTOR
The Telecom Sector experienced positive growth
rates across Facebook, Twitter and YouTube.
T-Mobile USA led the ranks on Facebook in North
America, ranking 3rd Worldwide. Verizon Wireless
took the top spot on Twitter, for North America,
ranking 3rd, worldwide. T-Mobile USA also reigned
over YouTube for North America, coming in 2nd,
worldwide.
The annual Consumer Electronics Show was a
popular topic for Telecom brands across Twitter and
Facebook, while Verizon and Sprint also ran contests
on Facebook and Twitter respectively.
4. ANALYSIS OF
BRANDS ON
FACEBOOK
SO
Fans, Conversations, Engagement,
Campaigns, etc...
5. January 2013
Facebook – An Overview
UNMETRIC SCORE FOR FACEBOOK
Brand Name Unmetric Score Rank in January
T-Mobile USA 61 3
Verizon Wireless 58 5
AT&T 56 6
Sprint 38 18
U.S. Cellular 24 66
Virgin Mobile USA 20 77
Metro PCS 20 81
The Unmetric Score is a unique sector based social media score that takes in to account
various metrics, weighted and balanced to produce a single benchmarkable score.
6. January 2013
Facebook – An Overview
AUDIENCE STRENGTH & ENGAGEMENT STRENGTH
Audience Strength (Number of Fans & Fan Growth)
Engagement Strength (Engagement Score, Sentiment, Conversations and Number of Posts)
POPULAR LEADERS
Audience Strength
EMERGING ENGAGERS
Engagement Strength
7. January 2013
Facebook – An Overview
BEST CAMPAIGNS OF THE MONTH
(Amongst these brands)
1. Verizon- Recipe and Super Bowl contests
2. Verizon- Droid DNA
3. Sprint – CES 2013
4. AT&T – American Idol Sponsorship
8. January 2013
Notable Brands & Metrics on Facebook
Brand s Response to Fan
Fans Number of Posts Sentiment of Fan Posts
Number talking Posts
Engagement of
Brand Name about Average % of Fan Posts
Admin Posts
Total Fans Fan Growth (as % of Fans) Fan Admin Response Admin Negative Neutral Positive
Time (mins) Responded
Verizon
4,679,261 4.09 % 3.07 % 2,053 29 30 308 24.07 % 386 1026 641
Wireless
AT&T 3,896,969 0.4 % 4.07 % 2,012 30 97 147 19.01 % 401 1061 550
T-Mobile USA 2,601,203 5.02 % 7.53 % 1,802 19 245 105 91.37 % 333 940 529
Sprint 1,015,752 3.24 % 6.34 % 1,351 54 85 598 31.83 % 307 731 313
U.S. Cellular 371,901 0.24 % 0.88 % 901 61 12 423 59.7 % 94 546 261
MetroPCS 144,935 0.92 % 1.04 % 596 50 12 580 73.32 % 57 379 160
Virgin Mobile
128,861 1.62 % 2.55 % 1,255 5 42 146 76.44 % 175 798 295
USA
9. Verizon – Recipe Contest and Super Bowl Contest
Verizon posted a lot around their Sandra Lee’s Recipe Draft Contest
and also posted around the upcoming Super Bowl Contest
(click on the image to view the contest)
(click on the image to view the contest)
10. Verizon – Droid DNA
Verizon’s post about the new Droid Razr Maxx HD Phone received phenomenal engagement
11. T-Mobile – Great Facebook Reply Strategy
Interaction with Fan Posts
Fans initiated 1715 conversations of the T-Mobil USA which
1567 / 1715 are not deleted/hidden. T-Mobile USA participated in 91% of
these conversations.
1 hr, 46 mims, The Average time T-Mobile USA takes to reply
30 secs (based on 1567 conversations they chose to participate in)
Sentiment Analysis of Fan Posts
29.3% 52.4% 18.3%
Automated sentiment analysis of the 1715 fan posts
(does not include follow up comments on the post)
29.5% 52.9% 17.5%
Automated sentiment analysis of the 1567 posts T-Mobile USA
replied to (does not include follow up comments on the post)
12. Sprint - CES
Sprint posted a lot about themselves but earned great engagement posting around CES event.
Most engaging post around CES
13. AT&T – American Idol
AT&T s posts around the new season of American Idol earned high engagement.
14. ANALYSIS OF
BRANDS ON
TWITTER
SO
Followers, Customer Service Metrics,
Campaigns, etc...
15. January 2013
Twitter – An Overview
UNMETRIC SCORE FOR TWITTER
Brand Name Unmetric Score Rank in January
Verizon Wireless USA 67 3
AT&T 51 9
T-Mobile USA 51 11
Sprint 47 14
Qualcomm 44 18
Time Warner Cable 41 20
MetroPCS Inc. 30 48
U.S. Cellular 29 49
Virgin Mobile USA Care 29 50
The Unmetric Score is a unique sector based social media score that takes in to account
various metrics, weighted and balanced to produce a single benchmarkable score.
16. January 2013
Twitter – An Overview
AUDIENCE STRENGTH & ENGAGEMENT STRENGTH
Audience Strength (Total Followers, Follower Growth, Follower-Followee Ratio)
Engagement Strength ((Average Reply Time, Number of Tweets & Sentiment)
POPULAR LEADERS
Audience Strength
EMERGING ENGAGERS
Engagement Strength
17. January 2013
Twitter – An Overview
BEST CAMPAIGNS OF THE MONTH
(Amongst these brands)
1. Sprint – CES 2013
2. AT&T- #AttDevSummit, #DigitalLifeChat
3. Verizon Wireless - #NFL, #GamePaint, #2013CES
18. January 2013
Notable Brands & Metrics on Twitter
Average Response
Brand Name Total Followers Followers Growth Number of Tweets (Net) Sentiment
Time
Neutral
Verizon Wireless 800,622 -1.02% 166 00:35:19
AT&T 171,770 0.98% 565 02:51:11 Neutral
T-Mobile 166,918 1.69% 82 00:00:00 Positive
Sprint 141,358 2.36% 99 11:52:26 Neutral
Virgin Mobile USA 4,771 0.72% 2742 1:20:20 Neutral
19. Consumer Electronics Summit 2013
Top Brands Tweeting Around CES 2013- AT&T, T-Mobile USA, Sprint, Verizon Wireless
20. Sprint – Tweets around CES
Sprint posted a lot of tweets around CES and received phenomenal growth around the same time period.
Growth in Followers during the CES
21. Sprint – CES Hidden Hashtag Sweepstakes
Sprint tied up with CNET with their Hidden Hashtag sweepstakes.
22. Verizon Wireless
Top Hashtags: #NFL, #GamePaint, #2013CES
Verizon Wireless lost 8216 followers on Twitter
Most proactive tweets were around the CES and NFL
23. AT&T
Top Hashtags: #ATTDevSummit, #digitallifechat, #2013CES
Apart from Plain Text, AT&T s most popular reply strategy
seemed to be issuing brand apologies.
AT&T had 18 tweets a day and most of their tweets were
replies.
24. Comparative Reply Analysis
Apart from Plain Text, brand apologies are the most popular
type of reply amongst the chosen brands.
Verizon Wireless replies the fastest, while @TracFoneCalls
takes the longest.
25. ANALYSIS OF
BRANDS ON
YOUTUBE
SO
Views, Shares, Uploads, Top Video, etc...
26. January 2013
YouTube – An Overview
UNMETRIC SCORE FOR YOUTUBE
Brand Name Unmetric Score Rank in January
T-Mobile USA 79 2
Verizon Wireless 66 3
AT&T 62 4
Virgin Mobile USA 51 6
Sprint 40 9
Metro PCS 25 24
Tracfone 19 39
U.S. Cellular 18 42
The Unmetric Score is a unique sector based social media score that takes in to account
various metrics, weighted and balanced to produce a single benchmarkable score.
27. January 2013
YouTube – An Overview
TOP VIDEOS OF THE MONTH
(Amongst these brands)
1. Verizon Powerful Answers- Eureka :60 Commerical
2. T-Mobile s Unlimited Nationwide 4G Data With No Annual Contract
3. Sprint- NBA Pajamas Commercial with Kevin Durant
28. January 2013
Notable Brands & Metrics on YouTube
Number of Average Video
Brand Name Total Video Views Viewer Growth Dislikes Likes
Uploads Length (Seconds)
T-Mobile 59,752,838 0.54% 419 20 139 82
Verizon Wireless 37,565,797 7.06% 871 31 510 88
AT&T 37,405,283 3.66% 2740 9 157 78
Sprint 5,352,007 -35.6% 376 53 154 122
Virgin Mobile USA 4,612,087 1.13% 180 0 0 233
29. Verizon Powerful Answers- Eureka :60 Commerical
At Verizon, we believe in the power of technology to
solve just about anything. Because the world's biggest
challenges deserve even bigger solutions.
Video Views Growth
30. T-Mobile s Unlimited Nationwide 4G Data
Want Unlimited Nationwide 4G data? Introducing T-
Mobile's Unlimited Nationwide 4G data. No caps, no
overages and now with no annual contract. Check it out
at T-Mobile.com.
Video Views Growth
31. Sprint- NBA Pajamas Commercial
Unlimited NBA from Sprint changes everything. NBA
fans who have Truly Unlimited Data from Sprint can
watch so much NBA coverage, they might experience
some unusual changes.
Video Views Growth
32. THANK YOU
Please contact us at
info@unmetric.com
for more information
About Unmetric :
Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the
globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social
media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and
driving down costs by creating more efficient social media teams.