1. analyzed by
Top Indian Brands on Social Media

2. The Platform
Unmetric monitors over 10,000 brands
across 30 sectors and all major countries.
We analyze data from:
Is Your Brand Social Enough?
Not-so-obvious Competitive Intelligence on
over 10,000 brands across 30 sectors...
so you know who is outsocializing who. And
how.

3. SO
ANALYSIS OF
BRANDS ON
FACEBOOK
Fans, Conversations, Engagement,
Campaigns, etc...

4. Sector Leaders in India
(Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Home Appliances
Consumer Electronics
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant
June 2013

5. A closer look
into these
sectors & brands

6. Comparing Top Automotive Brands
Brand Name
Audience
Conversation
(as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts
% of Fan
Posts
Admin
Responded
Total Fans Fan Growth
Tata Nano 3,854,277 1.4 % 1 % 73 37 92 87 %
Hyundai India 1,844,593 13.8 % 5.2 % 160 24 237 15.6 %
BMW India 1,935,904 12.9 % 3.2 % 60 30 107 -
Mahindra Scorpio 2,424,577 4.4 % 2.5 % 22 57 721 0.97 %
Audi India 2,187,778 2.2 % 2.5 % 26 59 95 25.3 %
June 2013

7. TATA Nano – Customer Service
35:50:19
17:54:20
12:03:42
11:58:52
0:56:57
Audi India
Mahindra Scorpio
Volkswagen India
Hyundai India
Tata Nano
Average Response Time
A query on Tata Nano’s page gets a
response in less than an hour

8. Comparing Top Consumer Electronics Brands
Brand Name
Audience
Conversation
(as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts
% of Fan
Posts Admin
Responded
Total Fans Fan Growth
Samsung India 3,558,988 1.5 % 1.8 % 91 23 421 51.1 %
Panasonic India 2,418,891 0.87 % 2.7 % 59 64 78 48.7 %
Dolby India 143,481 2,250 % 41.5 % 66 45 - -
Philips India 1,494,385 115 % 4.3 % 56 8 - -
HP India 1,233,272 12.2 % 4.4 % 69 14 221 23.1 %
June 2013

9. Dolby India – Audience Growth
Dolby India grew its fan base at
an astounding rate of 2,250%.
It added 138,191 fans in the
month of June

10. Comparing Top Food/Beverage brands
Brand Name
Audience
Conversation
(as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts
% of Fan
Posts
Admin
Responded
Total Fans Fan Growth
Kit Kat 1,977,933 43.4 % 27.3 % 55 62 82 3.7 %
Bingo! 4,416,441 3 % 1.3 % 57 28 71 9.9 %
Cadbury Dairy
Milk
2,277,132 9.5 % 23.9 % 9 116 300 5.7 %
Kurkure 3,015,314 0.19 % 3.4 % 136 51 146 47.9 %
Lay’s India 3,401,413 5.6 % 2.6 % 39 52 257 1.9 %
June 2013

11. Kit Kat – New Ways of having a Kit Kat break
Kit Kat focused its content strategy largely on posting
pictures of new ways of having a ‘Kit Kat break’

12. Comparing Top Restaurant & Café Brands
June 2013
Brand Name
Audience
Conversation
(as % of fans)
Engagement Community
Admin Posts Engagement Fan Posts
% of Fan
Posts
Admin
Responded
Total Fans Fan Growth
KFC India 4,364,226 15.3 % 7.5 % 93 125 711 12.2 %
Domino’s Pizza
India
4,548,762 7.7 % 4.7 % 212 44 646 34.8 %
Café Coffee Day 3,889,544 1.4 % 3.2 % 68 81 138 33.3 %
Pizza Hut 3,074,394 3.2 % 3.9 % 83 88 20 40 %
Barista Lavazza 176,037 18.8 % 6.8 % 101 18 14 7.1 %

13. KFC India – Content Strategy
KFC India’s content strategy mainly focused on churning out Engagement Oriented posts,
which in turn engaged well with its fans

14. ANALYSIS OF
BRANDS ON
TWITTER
Followers, Customer Service Metrics,
Campaigns, etc...

15. Sector Leaders in India
(Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Consumer Electronics
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant
June 2013

16. A closer look
into these
sectors & brands

17. Brand Name Total Followers
Followers
Growth
Number of Tweets
Average
Response TimeProactive
Tweets
Replies Retweets
Flipkart 81,645 17.7 % 35 75 14 2:23:56
eBay India 17,059 8.9 % 556 306 86 6:08:27
Jabong 18,683 5.1 % 92 132 470 1:39:08
Myntra 10,247 14.7 % 235 455 37 3:22:43
HomeShop 18 13,443 11 % 209 271 50 2:44:46
Comparing Top Retail Brands
June 2013

18. eBay India - #MyNeweBay Contest
eBay India used the MyNeweBay contest to
create buzz among its followers.
#MyNeweBay was used 120 times during the
time period analyzed.

19. Comparing Top Insurance Brands
Brand Name Total Followers
Followers
Growth
Number of Tweets
Average
Response Time
Proactive
Tweets
Replies Retweets
HDFC Life 27,605 174.2 % 71 18 1 94: 31:42
Bajaj Allianz 3,666 3.9 % 166 179 5 3:14:51
Aviva India 3,216 24.5 % 241 36 66 6:39:30
ICICI Pru Life 1,147 30.5 % 269 149 24 9:20:55
Future Generali 1,038 0.88 % 58 1 - 15:26:23
June 2013

20. HDFC Life – Follower Growth
HDFC Life grew its Twitter follower
base at a staggering growth rate of
174.2%.
HDFC Life added 17,744 new
followers during the time period
analyzed.

21. Comparing Top Mobile & Handhelds Brands
Brand Name Total Followers
Followers
Growth
Number of Tweets
Average
Response TimeProactive
Tweets
Replies Retweets
Samsung Mobile
India
80,827 68.4 % 123 33 - 15:37:07
Nokia India 87,963 16.7 % 132 373 38 20:09:17
Micromax Mobile 17,585 30.8 % 55 389 26 5:24:58
Blackberry India 25,972 3.6 % 68 44 1 34:33:22
June 2013

22. Nokia India - #NokiaAsha501
Nokia India tweeted the most around the launch of its
new mobile phone – Asha 501 and #NokiaAsha501
was the most used hashtag by the brand.

23. Comparing Top Restaurant & Café Brands
Brand Name Total Followers
Followers
Growth
Number of Tweets
Average
Response TimeProactive
Tweets
Replies Retweets
Dominos India 18,996 6.2 % 352 75 119 16:27:02
Café Coffee Day 12,412 2.7 % 26 70 21 11:56:02
Starbucks India 2,674 11 % 7 5 6 11:41:14
KFC India 3,926 8.3 % 87 10 3 17:39:47
Krispy Kreme India 368 1.7 % 80 31 25 140:07:48
June 2013

24. Domino’s Pizza - #BollywoodRishta
Domino’s Pizza engaged well with its followers
through the #BollywoodRishta Contest and this in
turn created a flurry of activity on its Twitter page.

25. SO
ANALYSIS OF
BRANDS ON
YOUTUBE
Views, Shares, Uploads, Top Video, etc...

26. Sector Leaders in India
(Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Consumer
Electronics
Sector Brand
Food & Beverages
Retail Chains
Insurance
Restaurant
June 2013

27. SO
A closer Look at
Selected Top
Brands

28. Hyundai India
Hyundai i20 casts a spell
Hyundai India’s ‘Hyundai i20 casts a spell’
video added a staggering 1,026,417 views
during the month of June.

29. Fastrack
Mature Is In
Fastrack’s ‘Mature Is In’ advert is one of
the most watched videos in the Retail
Sector with 489,301 views

30. Micromax
Canvas 4 Teaser
The Canvas 4 teaser was the most watched
video on Micromax’s YouTube channel in
the month of June with 233,467 views

31. About Unmetric :
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Please contact us at
info@unmetric.com
for more information
Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and
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and driving down costs by creating more efficient social media teams.