Digital marketing workshop by upendra rana

Digital Marketing Workshop
By Upendra Rana
Awarded
As
(First Indian SEO Book Writer)
Sponsored by:
Make Your Brandz
+91- 8130567861
ww.makeyourbrandz.com

DIGITAL MARKETING
VS
TRADITIONAL MARKETING

WHAT IS TRADITIONAL MARKETING?
 Traditional Marketing is a common marketing method.
 Traditional Marketing require a substantial time and budget to
get the desired result.
 The various media for traditional marketing are: TV and Radio,
Newspaper, Magazines, Posters and Billboards, Mailers or
Flyers.
www.makeyourbrandz.com

Hoardings
Magazines
TV/Radio
Print media, etc.
Traditional Marketing`s Tools

Billboards are a great innovative use of
unoccupied space viewable by a large diverse
group.
However, they are great for one thing:
advertising to everyone on the road. There is
only few broad targeting options with billboards
mostly based around amount of traffic. So, how
do you track effectiveness?
Traditional Marketing Tools #1

Magazines
Magazine advertising is another great method to
reach your audience. Magazines provide many
more targeting options
but can you truly track effectiveness? To track
your effectiveness you would have to be able to
determine the following: How many people
viewed the magazine (not just subscribers, but
all viewers)?

Print media
Print media are lightweight, portable,
disposable publications printed on
paper and circulated as physical
copies in forms we call books,
newspapers, magazines and
newsletters. They hold informative
and entertaining content that is of
general or special interest.

TV/Radio
TV and Radio advertising is another great advertising
method that offers additional targeting options.
TV and Radio are wonderful mediums because you can
catch viewers when they are most focused. However,
there are still limitations with tracking effectiveness.
To track effectiveness you would need to determine the
following: How many listeners/viewers (number of
viewers/listeners that are actually listing to one media
device)? How many people processed the message and
reacted? How many people requested information or
purchased from advertiser (conversion)?

E-MARKETING VS TRADITIONAL MARKETING
#1
 E-Marketing is inexpensive while
traditional marketing is expensive and
requires huge investment .
 The Internet deal procedure is well
thought of delivering goods traditional
deal procedure, which is done as a real
time deal, and therefore a lack of product.

E-MARKETING VS TRADITIONAL MARKETING
#2
 E-Marketing is the product of the
meeting between modern
communication technologies
whereas traditional marketing remain
to be stagnant.
 The return on investment (ROI) from
E-Marketing can far exceed that of
traditional marketing strategies.

What is a Search Engine?
• An internet-based tool that searches an index
of documents for a particular term, phrase or
text specified by the user. Commonly used to
refer to large web-based search engines that
search through billions of pages on the
internet.

WHAT IS DIGITAL-MARKETING?
 Digital Marketing, is the marketing of products or services over
the Internet.
 Digital Marketing, uses tools such as social media marketing,
local directory listing, and targeted online sales promotions.
 Internet marketing is inexpensive when examining the ratio of
cost to the reach of the target audience.
 Digital Marketing, allows consumers to research and to
purchase products and services conveniently

Advantages Of Digital Marketing
• One to one approach
• Different content by choice
• Geo- marketing
• Relatively inexpensive
• Global business

Disadvantages Of Digital Marketing
• Illegal or unethical practices Eg. Social
Trend
• Physical demonstration and needs to be
tangible
• If Not Transparency

Email Marketing
• Email marketing is promoting products through the
use of email
• There are 2 main ingredients to an effective email
marketing campaign
• They are to build a large list of people you can email
and to write great emails
• The emails should be packed with free value and
they should move people to buy what you’re trying
to sell
• Eg: Mail Champ

Blogging
• Yet another but important and crucial marketing trend
that has brought a huge aberration in our society
• Blogger was launched in 23rd Aug. 1999. Blogging as an
ardent marketing tool has really blossomed in the last
some years
• Businesses, companies and even sup1erstar now use
blogging system for huge promotion

Pay per Click Marketing
• You have to pay for PPC ads.
• You target certain words and then when those words
are searched for on a search engine such as Google
your ad will appear.
• But you do have to pay every time your ad is clicked on.
• You need to make sure you do your homework and find
out how to effectively use PPC.
• Otherwise you can easily lose a lot of money in a short
amount of time.
• But if you do learn how to use PPC effectively then you
can make a lot of money just as fast

Social Media Marketing
• Social media is very popular right now and it’s only getting
more popular
• You can tap into that popularity by using social media to
sell your products
• Just make sure you don’t SPAM people. In fact, you
shouldn’t use any social media to directly sell anything
• Just use social media to direct people to other sites where
you can then hit them with a sales pitch

DIGITAL MARKETING
• With regards to the Internet, this is the promoting of
brands using all forms of online digital advertising
channels to reach consumers
• This includes video channels, Internet Radio, mobile
phones, display or banner ads, digital outdoors, and any
other form of digital media.

Industry Research – Who gets the clicks?
The vast majority of clicks -- roughly 60 percent, go
to organic listings.

What Is SEO?
• The process of improving web pages so
they rank higher in search engines for your
targeted keywords.
• There are Two types of SEO?
• 1. On Page
• 2. Off Page

Measuring SEO success
• Keyword Ranking.
• Website Traffic.
• Increase in "Share of Traffic" per keyword.
• Increased Revenue/keyword.
• Increase in Impressions ( good for Publishers
to show advertisers).
• Lower dependence on Paid Search.
• Lowering the cost per acquisition

Keywords
• Any Query we
write for get
some result on
search engine &
it display
automatically
that query on
below is called
Keyword.

There are Two types of SEO?
• 1. On Page SEO:
• On-page optimization is a technique of
SEO in which we done on the pages of the
website itself.
• In On Page SEO design website SEO
friendly.
• www.makeyourbrandz.com

2. OFF Page SEO
• Off-page optimization is a technique of seo in which we covers
activity that takes place elsewhere (e.g. link-building) outside the
website.
• In the off page seo we doesn’t change the website. We change
back linking options.
• Site Submission of Google & Top Search Engine
• Sitemap submission Google webmaster, Bing Master
• Feed submission, Directory Submission
• Blog Submission, Article Submission
• Social Networking, Social Book marking.
• Videos, PPTs, PDF, Yahoo Answer

Duplicate Content &
Canonicalization

Local Results
Completely different
ranking algorithm
than standard
search results
Completely different
ranking algorithm
than standard search
results

Social Media Optimization
Influencers on the Web

About Upendra Rana
Awarded as: First Indian SEO Book writer & Human Excellency
• You Can Contact Me Here:
Personal site (writer) : http://www.upendrarana.in/
Twitter: https://twitter.com/upendra_rana
Facebook Page: https://www.facebook.com/upendraranaofficial
Google Plus Page: https://plus.google.com/u/0/+UpendraRana
Company site: http://www.makeyourbrandz.com
• Mob: 8130567861

FUTURE OF E-MARKETING.
 Online marketing has now been spiraling almost at a break-
neck speed.
 Online marketing has gained a definite dimension with the
added techniques like Pay Per Click, Search Engine
Optimization, Press Releases, Web Banners, Link Campaign,
Viral Marketing, Blogs etc.
 Social Media like: Face book, Twitter and YouTube believe it to
be one of the next big steps.
 Online marketing is indeed affirmative and there is hardly any
doubt about the fact.
 The most beneficial part of online marketing is perhaps the
easy accessibility.

Digital marketing workshop by upendra rana

Digital marketing workshop by upendra rana

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