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TODAY’S HOSTS
MICHAEL SCHWARTZABBY BAUMANN
ACCOUNT EXECUTIVEMARKETING MANAGER
TRENDS IMPACTING THE INDUSTRY
5 WAYS TO DO MORE WITH LESS
REAL-LIFE POLICY EXAMPLES
TODAY’S AGENDA
VARIABLES & HIDDEN COSTS
QUESTIONS
WHY ARE WE HERE
FULLY COVERED CASH HAPPY MEDIUM
DATA-DRIVEN AGE: HR MUST PROVE ROI
RELOCATION COSTS DUE TO TAX REFORM
4% UNEMPLOYMENT RATE
DO YOU KNOW WHAT YOU SPENT
ON RELOCATION LAST YEAR?
HOW WOULD YOU FIND OUT WHAT YOU SPENT
ON RELOCATION LAST YEAR?
A. PULL ONE REPORT (SELF-SERVICE)
B. PULL MULTIPLE REPORTS AND MANIPULATE IN EXCEL (SELF-SERVICE)
C. REACH OUT TO OTHER STAKEHOLDERS & HAVE THEM SEND YOU REPORT(S)
D. I DON’T HAVE THE RESOURCES TO DO THIS
IT SHOULD BE AN EASY QUESTION TO ANSWER
SITUATIONAL
FACTORS
Lease breakage fee
Security deposit
Closing costs
Marketing a home sale
RENTERS VS.
HOMEOWNERS
SOFT
COSTS
VARIABLES & HIDDEN COSTS
Family size & children
Distance of travel
Size of house, personal
belongings, number of cars/pets
Special circumstances: ATV,
antique doll collection
Employees distracted at work or
leaving early to plan their
relocation
Internal teams coordinating
logistics
Relocation management
company costs
Tax gross ups
ADD-ONS
5 WAYS TO DO
MORE WITH LESS
1. TIERED RELOCATION POLICIES
Build tiered relocation policies to apply to different populations
NEW HIRE VS. CURRENT
EMPLOYEE
EMPLOYEE LEVEL OR
SALARY BAND
RENTER VS.
HOMEOWNER
Offer different policies for
current, tenured employees
versus new hires
Build tiered relocation
packages, scaled to different
types of employees (new
hires, managers, C-suite)
Provide different benefits
based on whether an
employee owns a home or is
a renter
USING DATA TO CREATE TIERS
USING DATA TO CREATE TIERS
2. RIGHT-SIZE THE MOVE
Work with a wide range of supplier-types to accurately service your employees
FULL-SERVICE VAN LINE
CORPORATE HOUSING
SMALL SHIPMENT OR
CONTAINERIZED MOVE
ALTERNATIVE HOUSING
3. GET CREATIVE WITH GROSS UPS
Covering the tax burden on all relocation benefits provides the best employee experience—but not every budget
can account for this. How do you cut costs while still providing a stellar end-user experience?
2
Gross up on the most
impactful services
Only gross up on the benefits your
employees will most likely need for
their move: household good
shipment, temporary housing and
final destination travel.
3
Gross up for the most
mission-critical employees
Provide gross up benefits to
employees you hunted vs. the
employees who found you. Often
times, candidates seeking a new job
want to relocate compared to other
employees who you ask to relocate.
1
Avoid gross ups altogether with home sell tax benefits
US tax law still preserves the tax excludable status of corporate home sale programs
(BVO & GBO). For cost-conscious companies looking to maximize the purchasing
power of their relocation budgets, going “all in” on a BVO or GBO benefit makes a lot of
sense.
4. DISCARD, DONATE & SELL
Reduce the size of your employee’s household good shipment
ORIGINAL QUOTE
$36K*
DISCARD,
DONATE & SELL
WEIGHT = COST
*including gross up
FINAL COST
$15K*
*including gross up
5. MANAGED LUMP SUM PROGRAMS
Maximize flexibility & support for employees (while saving money)!
SAVE MONEY & ELIMINATE RISK OF OVERSPENDING
Budget Capped spending
but no opportunity
for savings
Lumpsum
ofcash
MOVE 1 MOVE 2 MOVE 3 MOVE 4 MOVE 5 MOVE 6 MOVE 7 MOVE 8 MOVE 9
Budget
Capped spending
with opportunity
for savings
Managed
lumpsum
MOVE 1 MOVE 2 MOVE 3 MOVE 4 MOVE 5 MOVE 6 MOVE 7 MOVE 8 MOVE 9
MOVE 1 MOVE 2 MOVE 3 MOVE 4 MOVE 5 MOVE 6 MOVE 7 MOVE 8 MOVE 9
Budget
Traditional
Program
Uncapped
spending
APPLYING THESE COST-SAVING
TIPS TO REAL-LIFE POLICIES
POLICY EXAMPLE #1
VP/Executive Level Policy
✓ 3 day home-finding trip with
destination services
✓ Home sale closing costs via BVO
COVERED IN FULL*
✓ Household goods move with discard
& donate service
✓ Final move travel
✓ Auto shipment
✓ 30 days short-term housing
✓ 30 days of storage
$5,000 CASH ALLOWANCE*
*company covers the gross up
POLICY EXAMPLE #2
Manager Level Policy - Renter
$7,500 CASH ALLOWANCE
✓ Final move travel*
COVERED IN FULL
✓ Shipment of household goods*
✓ Rental assistance
*company grosses up on shipment of household good and final travel only
POLICY EXAMPLE #3
General Policy for All Employees
✓ Home-finding trip with area tour
✓ Pet shipment
✓ Security deposit
✓ Move-in fees
✓ Furniture set up
UP TO $15,000 ALLOWANCE*
✓ Household goods move (employee
can choose supplier type)
✓ Final move travel
✓ Auto shipment
✓ 30 days short-term housing
(corporate housing or AirBnB)
✓ 30 days of storage
*company covers the gross up
AVG SAVINGS PER
MOVE
OF MOVES ARE
UNDER BUDGET
94%
$1,461
IN THE SPIRIT OF COST CONTAINMENT
71%
UrbanBound is more than just technology, we’re redefining what it means to be a relocation management partner.
Service and a great experience is always our first priority, but saving money is icing on the cake.
OF CLIENTS SAVE
MONEY
ONE-SIZE DOES NOT FIT ALL:
CREATE TIERED POLICIES
RIGHT-SIZE EMPLOYEE MOVES
WITH A DIVERSE SUPPLIER
NETWORK
TAKE ADVANTAGE OF HOME
SELL PROGRAMS & GROSS UP
WHERE IT MATTERS
ENCOURAGE DISCARD, DONATE
& SELL
MANAGED LUMP SUM
PROGRAMS
RELOCATION TECHNOLOGY
BRINGS IT ALL TOGETHER
IN SUMMARY
QUESTIONS?
CHECK YOUR INBOX FOR A COPY
OF THE SLIDES & RECORDING
TAKE THE SURVEY
REQUEST A DEMO
ABBY BAUMANN
MARKETING MANAGER
ABAUMANN@URBANBOUND.COM
MICHAEL SCHWARTZ
ACCOUNT EXECUTIVE
MSCHWARTZ@URBANBOUND.COM
THANK YOU!

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How to Maximize Your Relocation Program Budget

  • 1.
  • 2. TODAY’S HOSTS MICHAEL SCHWARTZABBY BAUMANN ACCOUNT EXECUTIVEMARKETING MANAGER
  • 3. TRENDS IMPACTING THE INDUSTRY 5 WAYS TO DO MORE WITH LESS REAL-LIFE POLICY EXAMPLES TODAY’S AGENDA VARIABLES & HIDDEN COSTS QUESTIONS
  • 4. WHY ARE WE HERE FULLY COVERED CASH HAPPY MEDIUM DATA-DRIVEN AGE: HR MUST PROVE ROI RELOCATION COSTS DUE TO TAX REFORM 4% UNEMPLOYMENT RATE
  • 5. DO YOU KNOW WHAT YOU SPENT ON RELOCATION LAST YEAR?
  • 6. HOW WOULD YOU FIND OUT WHAT YOU SPENT ON RELOCATION LAST YEAR? A. PULL ONE REPORT (SELF-SERVICE) B. PULL MULTIPLE REPORTS AND MANIPULATE IN EXCEL (SELF-SERVICE) C. REACH OUT TO OTHER STAKEHOLDERS & HAVE THEM SEND YOU REPORT(S) D. I DON’T HAVE THE RESOURCES TO DO THIS
  • 7. IT SHOULD BE AN EASY QUESTION TO ANSWER
  • 8. SITUATIONAL FACTORS Lease breakage fee Security deposit Closing costs Marketing a home sale RENTERS VS. HOMEOWNERS SOFT COSTS VARIABLES & HIDDEN COSTS Family size & children Distance of travel Size of house, personal belongings, number of cars/pets Special circumstances: ATV, antique doll collection Employees distracted at work or leaving early to plan their relocation Internal teams coordinating logistics Relocation management company costs Tax gross ups ADD-ONS
  • 9. 5 WAYS TO DO MORE WITH LESS
  • 10. 1. TIERED RELOCATION POLICIES Build tiered relocation policies to apply to different populations
  • 11. NEW HIRE VS. CURRENT EMPLOYEE EMPLOYEE LEVEL OR SALARY BAND RENTER VS. HOMEOWNER Offer different policies for current, tenured employees versus new hires Build tiered relocation packages, scaled to different types of employees (new hires, managers, C-suite) Provide different benefits based on whether an employee owns a home or is a renter
  • 12. USING DATA TO CREATE TIERS
  • 13. USING DATA TO CREATE TIERS
  • 14. 2. RIGHT-SIZE THE MOVE Work with a wide range of supplier-types to accurately service your employees
  • 15. FULL-SERVICE VAN LINE CORPORATE HOUSING SMALL SHIPMENT OR CONTAINERIZED MOVE ALTERNATIVE HOUSING
  • 16. 3. GET CREATIVE WITH GROSS UPS Covering the tax burden on all relocation benefits provides the best employee experience—but not every budget can account for this. How do you cut costs while still providing a stellar end-user experience?
  • 17. 2 Gross up on the most impactful services Only gross up on the benefits your employees will most likely need for their move: household good shipment, temporary housing and final destination travel. 3 Gross up for the most mission-critical employees Provide gross up benefits to employees you hunted vs. the employees who found you. Often times, candidates seeking a new job want to relocate compared to other employees who you ask to relocate. 1 Avoid gross ups altogether with home sell tax benefits US tax law still preserves the tax excludable status of corporate home sale programs (BVO & GBO). For cost-conscious companies looking to maximize the purchasing power of their relocation budgets, going “all in” on a BVO or GBO benefit makes a lot of sense.
  • 18. 4. DISCARD, DONATE & SELL Reduce the size of your employee’s household good shipment
  • 19. ORIGINAL QUOTE $36K* DISCARD, DONATE & SELL WEIGHT = COST *including gross up FINAL COST $15K* *including gross up
  • 20. 5. MANAGED LUMP SUM PROGRAMS Maximize flexibility & support for employees (while saving money)!
  • 21. SAVE MONEY & ELIMINATE RISK OF OVERSPENDING Budget Capped spending but no opportunity for savings Lumpsum ofcash MOVE 1 MOVE 2 MOVE 3 MOVE 4 MOVE 5 MOVE 6 MOVE 7 MOVE 8 MOVE 9 Budget Capped spending with opportunity for savings Managed lumpsum MOVE 1 MOVE 2 MOVE 3 MOVE 4 MOVE 5 MOVE 6 MOVE 7 MOVE 8 MOVE 9 MOVE 1 MOVE 2 MOVE 3 MOVE 4 MOVE 5 MOVE 6 MOVE 7 MOVE 8 MOVE 9 Budget Traditional Program Uncapped spending
  • 22. APPLYING THESE COST-SAVING TIPS TO REAL-LIFE POLICIES
  • 23. POLICY EXAMPLE #1 VP/Executive Level Policy ✓ 3 day home-finding trip with destination services ✓ Home sale closing costs via BVO COVERED IN FULL* ✓ Household goods move with discard & donate service ✓ Final move travel ✓ Auto shipment ✓ 30 days short-term housing ✓ 30 days of storage $5,000 CASH ALLOWANCE* *company covers the gross up
  • 24. POLICY EXAMPLE #2 Manager Level Policy - Renter $7,500 CASH ALLOWANCE ✓ Final move travel* COVERED IN FULL ✓ Shipment of household goods* ✓ Rental assistance *company grosses up on shipment of household good and final travel only
  • 25. POLICY EXAMPLE #3 General Policy for All Employees ✓ Home-finding trip with area tour ✓ Pet shipment ✓ Security deposit ✓ Move-in fees ✓ Furniture set up UP TO $15,000 ALLOWANCE* ✓ Household goods move (employee can choose supplier type) ✓ Final move travel ✓ Auto shipment ✓ 30 days short-term housing (corporate housing or AirBnB) ✓ 30 days of storage *company covers the gross up
  • 26. AVG SAVINGS PER MOVE OF MOVES ARE UNDER BUDGET 94% $1,461 IN THE SPIRIT OF COST CONTAINMENT 71% UrbanBound is more than just technology, we’re redefining what it means to be a relocation management partner. Service and a great experience is always our first priority, but saving money is icing on the cake. OF CLIENTS SAVE MONEY
  • 27. ONE-SIZE DOES NOT FIT ALL: CREATE TIERED POLICIES RIGHT-SIZE EMPLOYEE MOVES WITH A DIVERSE SUPPLIER NETWORK TAKE ADVANTAGE OF HOME SELL PROGRAMS & GROSS UP WHERE IT MATTERS ENCOURAGE DISCARD, DONATE & SELL MANAGED LUMP SUM PROGRAMS RELOCATION TECHNOLOGY BRINGS IT ALL TOGETHER IN SUMMARY
  • 29. CHECK YOUR INBOX FOR A COPY OF THE SLIDES & RECORDING TAKE THE SURVEY REQUEST A DEMO ABBY BAUMANN MARKETING MANAGER ABAUMANN@URBANBOUND.COM MICHAEL SCHWARTZ ACCOUNT EXECUTIVE MSCHWARTZ@URBANBOUND.COM