Functionality and features of Facebook timeline in regards to Brands.

1. Facebook Timeline for Brands

2. Facebook Timeline For Brands
This doc will cover the
following:
 Cover photo
 Profile Photo
 About
 Highlights
 Friend Activity
 Pinned posts
 Highlight Stories
 Milestones
 Backdating posts
 Applications
 Admin panel
 Messages
 Activity Log
 Scheduling posts
 Page admins
 Next Steps
 Cheat sheet

3. Facebook Cover Photo
This is the big picture at the top of
your Facebook timeline page is called
a cover photo:
Width: 851px
Height: 315px
Changing out the cover photo:
• If you haven’t put a cover photo
up before click on the “Add a
Cover photo” button on the top
right. You can always upload
another image, reposition the
photo or remove it from this
area.
It’s best to create a photo for this
area. Try and find a beautiful,
emotional cover and represents your
brand's identity.
*Cover photos cannot include:
A. Price or purchase information, such as
“40% off” or “Download it at our
website”.
B. Contact information such as a website
address, email, mailing address, or
information that should go in your Page’s
“About” section.
C. References to Facebook features or
actions, such as “Like” or “Share” or an
arrow pointing from the cover photo to
any of these features.
D. Calls to action, such as “Get it now” or
“Tell your friends”.
Covers must not be false, deceptive or
misleading, and must not infringe on third
parties’ intellectual property.

4. Facebook Profile Photo
Your profile picture represents
your page on other parts of
Facebook, in ads, sponsored
stories and the news feed
Width: 180px
Height: 180px
Facebook will resize this image
down to 32x32 to be shown with
each of the posts your brand
makes.
It’s extremely important to choose
a picture that can be scaled down
as the profile pictures that are
displayed on timeline posts are
really small. Best practice is to
choose your logo or identifiable
with your brand.
Changing out your photo
Rollover your current photo and
click on “Edit profile picture” and
select your choice from the drop
down. You can edit the visible
area of your photo from this area
as well in case your image doesn’t
fit right.

5. About
This is the area to display two
sentences describing your brand.
Make sure the main message isn't
truncated. Character count for
truncation varies, but can be
between 150‐160 characters.
The user than can click on the
word about to find out more info
about the brand such as contact
info, website and more.
Please refer to the US Facebook
page for the current About page
info.

6. Highlights
Under the about/application tab
area you will see the word
highlight with a line running down
your page. A user can easily select
how they want to view your page.
There is no way to default to what
view a fan sees. Everybody is
defaulted to highlight.
Highlights – things you have
highlighted and what Facebook
thinks is important – you won’t see
all your posts here. The user and
admin will need to click on See
more recent stories to see all the
posts.
Friend activity – what your friends
are talking about around the brand
Posts by the page – all the posts by
the page
Posts by others * – the posts you
allow to show up on your brand
page if it is moderated. You can
turn off this tab all together in the
admin panel if you aren’t allowing
users to comment because it will
appear blank to them and might
be confusing. Highlighting a post
here means it is highlighted on
that tab – it does not show on the
main timeline.
*see activity log page

7. Friend Activity
There is a section on each brand
page called Friend Activity. This
category lets the user know which
friends of theirs are interacting
with content from the brand page.
Followed by the number of friends
is a most recent post by one of the
user’s friends. In addition, the user
will always see a list of friends who
“Like” the page as well

8. Pinned Posts
You have the ability to “Pin” the
most important story to the top of
your Page for up to seven days.
After seven days the story will
move back to it’s place in your
brands timeline and you will need
to “Pin” another story if you desire
to do so. You can only have ONE
pinned story on your timeline at a
time. It’s a great way to call out
your most important post.
The yellow bookmark graphic on
the post denotes when something
has been pinned by the page.
To “Pin” a story roll over the right
hand area of the post so the pencil
/star icon appear. Click on the pen
and “Pin to top”.
*note that the video here is using the
native Facebook player.

9. Highlight Stories
Highlighting a story causes the
story to take up both sides of the
Facebook page calling attention to
the post. You can have as many
stories highlighted as you want.
They will stay highlighted until you
unhighlight them.
To highlight a post click on the star
icon when you roll over the right
hand area of the post.
Edit Pencil
Hide or delete stories that aren’t
as engaging or relevant with the
pencil icon.
You can also reposition the area
that shows in the post thumbnail.
From here you can also change the
date on of the story so it appears
in another place in your brands
timeline.

10. Milestones
Set milestones to define your key
moments over time. You can have
as many of these as you want.
Milestones live on your timeline
under the date you have
designated the post and are
denoted by a flag on your timeline.
Examples of milestones include
reaching a certain number of fans,
opening weekend, or a new trailer.
Dimensions for milestone photos
are 843 x 403 pixels.
You will need to set the “founded
by” date for your page before you
can insert milestones. To do so,
click on “founded” on the right
hand side of your page and go to
the very bottom of your page. You
will see the date that your page
was originally created. Roll over
the right hand of the post to reveal
the pen icon. Click on edit. Here
you can change the start date of
your page, insert more info and
upload a photo or video to give the
post more meaning.
You can then go back and start
creating posts to the date you set
your page for creating a history
around your brand.

11. Backdating Posts
You can begin filling in your
timeline with posts from the past
in order to start creating a rich
history around your brand.
You will notice that if you roll your
mouse over the line in the center
of your brands page a + icon
appears.
Once you click on that + icon you
can create a status update, upload
a photo, ask a question or set a
milestone for your page and set
the date you want that post to
appear on in the past.
Don’t worry about getting the right
area in the timeline to click on the
+ icon. You can set the date of your
post in the actual post itself.

12. Tabs | Applications
Your photos and custom apps
appear at the top of your Page.
You can have a total of 12 tabs on
your brand page. Each one must
have a application image and a
favicon image.
Four of your tabs will always be
visible, the user will have to click
on the arrow next to the fourth tab
to see the rest and it will give a
number as to how many are
available.
Ordering your tabs:
The photo tab will always be the
first of the 4 visible tabs and it will
always be the last photo that you
uploaded. You can reorder the
rest of the tabs by rolling over the
image and clicking on the pencil
icon and swapping out the
placement for another spot. Keep
the most important tabs as your
first four tabs.
You can customize the larger image
for your apps under “Manage” in
“Edit Page” “Apps” “edit settings”
“Custom Tab Image “ in the admin
panel. The smaller 16x16 image is
uploaded when the application is
created by the developer.
*note that the video graphic is a thumbnail of
the last video uploaded to the page. You can
change the thumbnail by editing the video.

13. Tabs | Applications
From each tab in on your brand
page you can see a list of all the
other applications by the brand
page.
Take advantage of larger app width
Page app width can now be
adjusted to be “Narrow” (520px)
or “Wide” (810px) in the
Developer App under “Edit App”.
Height is unlimited.
Note that the old fan gating a
landing page before liking a brand
page is obsolete. Your users will
always land on your timeline. You
can still put a fan gate on your
other applications and content to
encourage them to like the page
before interacting with the
application content.

14. Admin Panel
Your timeline notifications,
insights, timeline settings and
private message inbox are all now
available in one interface known as
the admin panel located at the top
of your timeline, only visible to
admins at the top of the brands
Facebook page.
This new dashboard gives you a
quick ability to administer your
timeline and allows you to dive
deeper into each section. One of
the nice features is being able to
see who you have banned and
unban them if needed.
Manage: Edit page, use activity
Notifications log, see banned users, use
View and respond to all activity on your Page Facebook as the page.
Insights
Take a glance at your high‐level Page Build Audience: Invite friends,
performance data share page, create an ad.
Messages
Respond to people when they message you
To hide the admin panel click the
privately
“hide” button. Once hidden you
can always access the admin panel
by clicking on the “admin panel”
button on the right hand side next
to your cover photo.

15. Messages
Fans now have the ability to
privately message a brand’s
timeline through the new
button located between the
bottom right of the cover image
and the application boxes.
Message is turned on
automatically. To turn it off go to
the admin panel, then click
manage, select edit page and then
Message show up at the choose manage permissions.
top of the admin panel.
Click on “See All” to view a When it’s on fans can report issues
page with all the message privately. This provides an ideal
and respond to people way to handle any negative
privately just like you would feedback.
on your personal account.
The message come from
the brand not from
yourself.

16. Activity Log
You now have the ability to
approve content before it goes live
on the timeline and have greater
control of what is shown front and
center on your timeline.
To get to the activity log in the
admin panel click on manage and
Post by the brand – note the edit options are different select “use activity log” from the
drop down.
The activity log for your timeline is
basically a list of every post or
activity involving your page in the
past. You’ll see stories of photos,
tags and more involving your
timeline.
Post by a user– note the edit options are different If it is your content you can change
the date of the post here.
If you don’t want people
commenting on your wall and only
in the posts you make you might
consider turning off recent posts
by others in the admin panel.
“manage” “manage permissions”
uncheck show box for “recent
posts by others”.

17. Scheduling Posts
You can backdate or schedule
posts for the future by clicking on
the clock icon under a post.
Select the date (and time if it’s for
the future).
If it’s a past post you can choose to
hide it from the newsfeed so that
you don’t bombard your fans with
posts.
The post for the future will show
up in your user activity log so that
you can review them and delete as
needed. You can not edit these
posts. If there is a change you will
have to reschedule them for now.
(to get to the activity log click on
edit page > use activity log)

18. Page Admin Roles
You can now assign admin roles for
your pages. This helps with
security measures around your
page.

19. Setting Up A Facebook Page
To set up a Facebook page go to
https://www.facebook.com/pages/
create.php
Select the type of page you are
creating and the category.
For a movie select Entertainment |
Movie and insert the name of the
page you are creating. Example:
The Vow and select the box that
you agree to Facebooks Terms and
click Get Started. Your page is now
created.
Vanity URL
If you have 25 likes on your page
you can create a vanity url by going
to
https://www.facebook.com/usern
ame/
And selecting the page you need
the vanity for and imputing the
desired name. If the name is not
taken Facebook will let you claim
it.

20. Next Steps
Create a priority list of pages to work on.
Identify the following items:
‐ Cover photo – Use this area to highlight your latest release with beautiful imagery.
‐ Applications – not only selecting the images, but are they still relevant and working for your pages? It’s a good time to
reevaluate what tabs you have up. Rearrange your applications to highlight the three you want your views to interact with
most.
‐ Set a founded by date for your pages and create milestones like trailer launches, release dates, cast joining a film.
‐ Start including a pinned post in your content calendars. It’s a great way to highlight your most important post like ticket sales,
a new trailer or dvd releases in a way that users will see them on their own wall and the top of your brands timeline.
Remember posts can stay pinned for up to seven days
‐ Start including highlighted posts in your content calendar, like calling attention to some of the photos from your brand.
Remember that including photos in your posts can generate 2 times more engagement.
Most of all have fun!
The new Facebook timeline for brands is a great way to go back and create a history around your brand.
For more information, go to: facebook.com/about/pages

21. Facebook Cheat Sheet
Cover photo Profile picture Pictures displayed in Facebook
The big picture at the top of your Width: 180px This is the maximum size of the image
brands Facebook page Height: 180px as shown in slide show or album.
Width: 851px Which will automatically be scaled Width: 960px
Height: 315px down to 32x32 Height: 720px
It’s extremely important to choose
Application images a picture that can be scaled down Uploaded images
Width: 111px as the profile pictures that are This is the maximum size of the image
Height: 74px displayed on timeline posts are you can upload.
Maximum file size: 5MB really small. Best practice is to Width: 2048px
choose your logo. Height: 2048px
Application favicon size
This is the tiny icon that is being Thumbnail Milestone picture size
displayed under the application The image that is displayed next to This is the size you use for milestone
graphic, in the tab dropdown for the link when you click like or pictures such as company’s foundation
that brand or on the left hand side share something. date.
of your news feed. Width: 90px Width: 843 pixels
Width: 16px Height: 90px Height: 403 pixels
Height: 16px
Facebook status update Facebook Ads
Tabs Status update length: Picture in the ad
The canvas size for your 63,206 characters Width: 110px
applications Comment length: unlimited Height: 80px
Narrow: 520px Size: 5MB
Wide: 810 px Video Text in ad
Header: 25 characters
Height: Unlimited The maximum size of video you Body copy: 135 characters
can upload
Size: 1024MB
Length: 20 minutes