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Orange presents
                  HOW TO:
not take crappy food photos
                  ON	
  
Instagram
Look for shapes and patterns. RULE#1
Lines                    of	
  things	
  look	
  good.	
     Circles                          of	
  things	
  
look	
   good.	
   Round	
   things	
   on	
   square	
   plates	
   look	
   good	
   and	
   vice-­‐
versa.	
   If	
   you	
   manage	
   to	
   find	
   food	
   arranged	
   in	
   the	
   shape	
   of	
   a	
  
smiley	
   face,	
   you	
   have	
   mastered	
   everything	
   you	
   need	
   to	
   know	
  
about	
   photography	
   and	
   have	
   no	
   need	
   to	
   read	
   ?ps	
   2-­‐9,	
   you	
  
prodigy	
  you.	
  
Look for shapes and patterns. RULE#1
Get all up on
   your food’s business. RULE#2
What	
  does	
  this	
  mean?	
  Food	
  doesn’t	
  have	
  a	
  personal	
  bubble,	
  
so	
   don’t	
   be	
   afraid	
   to	
   invade	
   its	
   space.	
   The	
   iPhone’s	
   ?ny	
  
camera	
   packs	
   a	
   whopping	
   punch,	
   which	
   lets	
   you	
   get	
  

uncomfortably	
   close	
                                                                           to	
  
your	
   subject	
   and	
   capture	
   every	
   nook,	
   cranny,	
   pore,	
   and	
  
blemish.	
   This	
   feature	
   is	
   the	
   potent	
   force	
   behind	
   untagged	
  

Facebook	
  pics.	
  Luckily,	
  food	
  has	
     no	
  shame                              .	
  
Get all up on
   your food’s business. RULE#2
And focus on focus. RULE#3
To	
  add	
  onto	
  Rule	
  #2,	
  here’s	
  a	
  quick	
  lesson	
  on	
  the	
  power	
  of	
  

depth of field                                          .	
  Put	
  your	
  food	
  in	
  the	
  
limelight	
  by	
  bringing	
  the	
  subject	
  close	
  to	
  your	
  lens	
  and	
  locking	
  
the	
  focus	
  on	
  your	
  phone’s	
  screen.*	
  You’ll	
  wind	
  up	
  with	
  a	
  
sharp,	
  clean	
  foreground	
  and	
  a	
  delighMully	
  blurry	
  background.	
  

*To	
  lock	
  the	
  focus	
  on	
  the	
  iPhone,	
  tap	
  the	
  part	
  of	
  the	
  screen	
  
you’d	
  like	
  to	
  focus	
  on	
  before	
  taking	
  the	
  picture.	
  A	
  blue	
  square	
  
should	
  appear.	
  Hold	
  the	
  square	
  un?l	
  “AE/AF	
  Lock”	
  appears	
  at	
  
the	
  boTom,	
  and	
  snap	
  away.	
  
And focus on focus. RULE#3
And don’t use fake blur. RULE#4
Ever.	
  See	
  Rule	
  #3	
  to	
  wind	
  up	
  with	
  a	
  quality	
  photo	
  that	
  looks	
  
less	
  like	
  a	
  hazy	
  senior	
  portrait.	
  
And don’t use fake blur. RULE#4
              Nope.
Opt out of the frames. RULE#5
Instagram	
  takes	
  an	
  electronic	
  dump	
  on	
  the	
  iPhone’s	
  8	
  MP	
  
camera	
  and	
  “all-­‐new	
  op?cs”	
  with	
  a	
  wide	
  array	
  of	
  	
  

goofy frames (Yes,	
  I’m	
  referring	
  to	
  you,	
  
“Nashville”).	
  The	
  “I-­‐just-­‐developed-­‐this-­‐roll-­‐of-­‐film”	
  retro	
  
borders,	
  rounded	
  edges,	
  and	
  vigneTes	
  aren’t	
  cool	
  and	
  vintage	
  
so	
  much	
  as	
  they	
  are	
  tacky	
  and	
  distrac?ng.	
  
Opt out of the frames. RULE#5
      No.            Yes.
Bump up the contrast. RULE#6
Preteens	
   who	
   got	
   a	
   hold	
   of	
   new-­‐fangled	
   social	
   media	
   years	
  
ago	
   have	
   this	
   rule	
   of	
   thumb	
   down	
   to	
   an	
   art.	
   Almost	
  
everything	
   looks	
   beTer	
   when	
   dark	
   colors	
   are	
  

darker	
                             and	
   light	
   colors	
   are	
       lighter                       .	
  
When	
   choosing	
   a	
   filter,	
   tap	
   the	
   sun	
   icon	
   on	
   the	
   boTom	
   le]	
   of	
  
the	
   screen	
   and	
   see	
   if	
   that	
   helps.	
   That	
   way,	
   if	
   you	
   had	
   a	
  
random	
   case	
   of	
   the	
   shakes	
   while	
   snapping	
   a	
   pic,	
   a	
   liTle	
  
contrast	
  can	
  take	
  the	
  blur	
  away.	
  Slap	
  on	
  a	
  filter,	
  and	
  hooray!	
  
You	
  cheated	
  yourself	
  out	
  of	
  a	
  terrible	
  photo.	
  	
  
Bump up the contrast. RULE#6
Let there be natural light. RULE#7
Please,	
  for	
  the	
  love	
  of	
  all	
  things	
  edible,	
  do	
     not         	
  turn	
  your	
  
flash	
  on.	
  Nothing	
  is	
  nas?er	
  than	
  greasy	
  food	
  appearing	
  even	
  
shinier	
  in	
  a	
  glaring	
  spotlight.	
  (This	
  applies	
  to	
  point-­‐and-­‐shoot	
  
cameras,	
   too.	
   Nine	
   ?mes	
   out	
   of	
   ten,	
   your	
   food	
   does	
   not	
   need	
  

automa?c	
   red-­‐eye	
   reduc?on.)	
                Sunlight                       	
   through	
   a	
  
window	
   and/or	
   a	
   restaurant’s	
   overhead	
   ligh?ng	
   is	
   plenty	
   of	
  
brightness.	
  	
  
Let there be natural light. RULE#7
Choose your filter wisely. RULE#8
Whatever	
  you	
  do,	
  steer	
  very,	
  very	
  clear	
  of	
  Kelvin.	
  Instead,	
  test	
  
out	
  one	
  of	
  the	
  following	
  food-­‐friendly	
  filters:	
  

Amaro,	
  Hudson,	
  X-­‐pro	
  II,	
  
Sierra,	
  Hefe,	
  Valencia	
  
And	
  unless	
  you’re	
  shoo?ng	
  a	
  wedding,	
  there’s	
  no	
  need	
  to	
  turn	
  
food	
  black	
  and	
  white.	
  
Choose your filter wisely. RULE#8
      X-pro II         Hudson
Think inside the box.                                       RULE#9
Instagram	
  crops	
  all	
  photos	
  into	
  squares,	
  so	
  framing	
  your	
  shot	
  

                                                         rule of thirds
well	
  is	
  vital.	
  The	
  trick	
  is	
  to	
  use	
  the	
                                ,	
  
and	
  lucky	
  for	
  you	
  (and	
  your	
  followers),	
  Instagram	
  provides	
  
you	
  with	
  a	
  built-­‐in	
  a	
  rule-­‐of-­‐thirds	
  grid	
  when	
  deciding	
  on	
  
composi?on.	
  	
  All	
  you’ve	
  got	
  to	
  do	
  is	
  align	
  your	
  subject	
  with	
  
the	
  crosshairs.	
  
Think inside the box.   RULE#9

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How to Not Take Crappy Photos of Food on Instagram

  • 1. Orange presents HOW TO: not take crappy food photos ON   Instagram
  • 2. Look for shapes and patterns. RULE#1 Lines of  things  look  good.   Circles of  things   look   good.   Round   things   on   square   plates   look   good   and   vice-­‐ versa.   If   you   manage   to   find   food   arranged   in   the   shape   of   a   smiley   face,   you   have   mastered   everything   you   need   to   know   about   photography   and   have   no   need   to   read   ?ps   2-­‐9,   you   prodigy  you.  
  • 3. Look for shapes and patterns. RULE#1
  • 4. Get all up on your food’s business. RULE#2 What  does  this  mean?  Food  doesn’t  have  a  personal  bubble,   so   don’t   be   afraid   to   invade   its   space.   The   iPhone’s   ?ny   camera   packs   a   whopping   punch,   which   lets   you   get   uncomfortably   close   to   your   subject   and   capture   every   nook,   cranny,   pore,   and   blemish.   This   feature   is   the   potent   force   behind   untagged   Facebook  pics.  Luckily,  food  has   no  shame .  
  • 5. Get all up on your food’s business. RULE#2
  • 6. And focus on focus. RULE#3 To  add  onto  Rule  #2,  here’s  a  quick  lesson  on  the  power  of   depth of field .  Put  your  food  in  the   limelight  by  bringing  the  subject  close  to  your  lens  and  locking   the  focus  on  your  phone’s  screen.*  You’ll  wind  up  with  a   sharp,  clean  foreground  and  a  delighMully  blurry  background.   *To  lock  the  focus  on  the  iPhone,  tap  the  part  of  the  screen   you’d  like  to  focus  on  before  taking  the  picture.  A  blue  square   should  appear.  Hold  the  square  un?l  “AE/AF  Lock”  appears  at   the  boTom,  and  snap  away.  
  • 7. And focus on focus. RULE#3
  • 8. And don’t use fake blur. RULE#4 Ever.  See  Rule  #3  to  wind  up  with  a  quality  photo  that  looks   less  like  a  hazy  senior  portrait.  
  • 9. And don’t use fake blur. RULE#4 Nope.
  • 10. Opt out of the frames. RULE#5 Instagram  takes  an  electronic  dump  on  the  iPhone’s  8  MP   camera  and  “all-­‐new  op?cs”  with  a  wide  array  of     goofy frames (Yes,  I’m  referring  to  you,   “Nashville”).  The  “I-­‐just-­‐developed-­‐this-­‐roll-­‐of-­‐film”  retro   borders,  rounded  edges,  and  vigneTes  aren’t  cool  and  vintage   so  much  as  they  are  tacky  and  distrac?ng.  
  • 11. Opt out of the frames. RULE#5 No. Yes.
  • 12. Bump up the contrast. RULE#6 Preteens   who   got   a   hold   of   new-­‐fangled   social   media   years   ago   have   this   rule   of   thumb   down   to   an   art.   Almost   everything   looks   beTer   when   dark   colors   are   darker   and   light   colors   are   lighter .   When   choosing   a   filter,   tap   the   sun   icon   on   the   boTom   le]   of   the   screen   and   see   if   that   helps.   That   way,   if   you   had   a   random   case   of   the   shakes   while   snapping   a   pic,   a   liTle   contrast  can  take  the  blur  away.  Slap  on  a  filter,  and  hooray!   You  cheated  yourself  out  of  a  terrible  photo.    
  • 13. Bump up the contrast. RULE#6
  • 14. Let there be natural light. RULE#7 Please,  for  the  love  of  all  things  edible,  do   not  turn  your   flash  on.  Nothing  is  nas?er  than  greasy  food  appearing  even   shinier  in  a  glaring  spotlight.  (This  applies  to  point-­‐and-­‐shoot   cameras,   too.   Nine   ?mes   out   of   ten,   your   food   does   not   need   automa?c   red-­‐eye   reduc?on.)   Sunlight   through   a   window   and/or   a   restaurant’s   overhead   ligh?ng   is   plenty   of   brightness.    
  • 15. Let there be natural light. RULE#7
  • 16. Choose your filter wisely. RULE#8 Whatever  you  do,  steer  very,  very  clear  of  Kelvin.  Instead,  test   out  one  of  the  following  food-­‐friendly  filters:   Amaro,  Hudson,  X-­‐pro  II,   Sierra,  Hefe,  Valencia   And  unless  you’re  shoo?ng  a  wedding,  there’s  no  need  to  turn   food  black  and  white.  
  • 17. Choose your filter wisely. RULE#8 X-pro II Hudson
  • 18. Think inside the box. RULE#9 Instagram  crops  all  photos  into  squares,  so  framing  your  shot   rule of thirds well  is  vital.  The  trick  is  to  use  the   ,   and  lucky  for  you  (and  your  followers),  Instagram  provides   you  with  a  built-­‐in  a  rule-­‐of-­‐thirds  grid  when  deciding  on   composi?on.    All  you’ve  got  to  do  is  align  your  subject  with   the  crosshairs.  
  • 19. Think inside the box. RULE#9