We were joined by Michel Jansen for our last UX Café of 2013, who spoke to our audience of designers and startups about why UX is not UI. Michel helps companies improve the UX of their products at Syzygy, where he works as a User Experience Architect. Previously, he worked at the UX Lab of Siemens Corporate Research and more recently at London-based startup Lokku, where he was UX lead for property search engine Nestoria. Check him out on twitter: https://twitter.com/dawuss

1. UX = UI
and other
misconceptions
Michel Jansen
@dawuss

2. UX = UI
and other
misconceptions
Michel Jansen
@dawuss

4. UX = UI
misconception 1

5. Gowalla, ca. 2010
Foursquare, ca. 2010

6. Facebook, 2011
Google+, 2011

9. value > pain

10. UX = UI
(but a good UI helps)

11. UX
can be
designed
misconception 2

12. User Experience
can be
designed

13. product
user
ux

14. ux
Hassenzahl’s model of User Experience

15. User Experience
can be
designed

16. User Experience
can be
designed
(but you can design for it)

17. UX is a job
misconception 3

18. ux
Hassenzahl’s model of User Experience

20. sales
business
fulfilment
engineering
support

22. providing a good user experience
is everyone’s job
but it helps if someone makes sure of that

24. UX is a phase
misconception 4

26. Damien Newman's squiggle of the design process

28. upfront research
building the right thing
&
building the thing right
ongoing improvement

29. UX is singular
misconception 5

30. (cc) http://www.flickr.com/photos/joyoflife/3019568224

31. providing good user experiences
starts with people

32. GETTING
UX
RIGHT

33. #1
care about people, your users

34. #2
create value, reduce pain

35. #3
take responsibility as a team

36. #4
look past the surface

37. #4
keep listening

38. UX = UI
and other
misconceptions
Michel Jansen
@dawuss