James Box, Clearleft & Author of Undercover UX, spoke at UX Café sharing the trials and tribulations of facilitating product innovation within a larger company. Join our community and stay posted on upcoming events: www.meetup.com/uxcafe

1. Hello #uxcafe

8. SIZE OF ORGANISATION
QUALITY OF USER CENTERED–NESS / INNOVATION / LEAN

10. “
What if the firm was driven, not by the goal of short-term
profitability, but by the goal of continuous innovation in
service of finding new ways of delighting customers?
The new bo!om line of this kind of organization becomes
whether the customer is delighted. Conventional
financial measures such as maximizing shareholder value
are subordinated to the new bo!om line.
Profit is a result, not a goal.
Clayton Christensen

12. “
If we want to know what a business is, we have to start
with its purpose…
There is only one valid definition of business purpose: to
create a customer. The customer is a foundation of a
business and keeps it in existence. The customer alone
gives employment.
Because it is the purpose to create a customer, any
business enterprise has two – and only two – basic
functions: marketing and innovation.
Peter Drucker

14. @willsh

16. PROS
CONS
✓ Very well funded
✗ Waterfall
✓ Huge audience
✗ Large
✓ ‘Innovative’
✗ Silos

17. The ‘brief’

19. DISCOVER
EXPLORE
REFINE

21. DISCOVER
EXPLORE
REFINE

23. HIGH
PS3
XBOX 360
WII
LOW
PRICE
FAMILY APPEAL
EASE OF USE
GRAPHICS
STORAGE

24. BRAND
AUDIENCE
CONTENT

26. DISCOVER
EXPLORE
REFINE

28. DoPAGASAYP Testing
Do people actually give a shit about your product?

31. “
The proposition must be shelf–demonstrable
The value of this product should be understood from first
glance, even if that understanding grows in breadth and
diversity in the future.

32. DISCOVER
EXPLORE
REFINE

33. Prof. Kano & The Horizon Effect

34. h p://cennydd.co.uk/2008/agile-and-the-horizon-effect

38. EXTREME
DELIGHT
EXECUTED
POORLY
EXECUTED
WELL
EXTREME
FRUSTRATION

39. EXTREME
DELIGHT
EXECUTED
POORLY
EXECUTED
WELL
BASIC
EXTREME
FRUSTRATION

40. EXTREME
DELIGHT
PERFORMANCE
EXECUTED
POORLY
EXECUTED
WELL
BASIC
EXTREME
FRUSTRATION

41. EXTREME
DELIGHT
DELIGHTERS
PERFORMANCE
EXECUTED
POORLY
EXECUTED
WELL
BASIC
EXTREME
FRUSTRATION

42. EXTREME
DELIGHT
DELIGHTERS
PERFORMANCE
EXECUTED
POORLY
EXECUTED
WELL
BASIC
EXTREME
FRUSTRATION

43. STORY #130
As an INVESTED USER
I want to SHARE MY SCRAPBOOK WITH MY FRIENDS
So that THEY CAN SEE MY FAVOURITE WEBSITES
Estimate: 5

44. STORY #130
As an INVESTED USER
I want to SHARE MY SCRAPBOOK WITH MY FRIENDS
So that THEY CAN SEE MY FAVOURITE WEBSITES
Estimate: 5
Goal: 2: EXPRESS MY IDENTITY

45. STORY #130
As an INVESTED USER
I want to SHARE MY SCRAPBOOK WITH MY FRIENDS
So that THEY CAN SEE MY FAVOURITE WEBSITES
Estimate: 5
Goal: 2: EXPRESS MY IDENTITY
Kano: PERFORMANCE

46. GOAL 1
DELIGHTER
PERFORMANCE
BASIC
GOAL 2
GOAL 3
GOAL 4
GOAL 5

47. Aerword
We don’t care about that, just tell us why it failed.

49. “
Design has too o"en been deployed at the low
value end of the product spectrum, pu!ing the
lipstick on the pig. In doing this, design has
failed to make the case for its core value, which is
addressing genuinely meaningful, genuinely
kno!y problems by convincingly articulating
and delivering alternative ways of being.
Rethinking the pig altogether, rather than
worrying about the shade of lipstick it’s wearing.
Dan Hill

51. Thanks
@boxman