You'll learn:
How IDEO used bots to help automate user research
How you can use automation to improve team efficiency
The future of automation in design
Automating Design Processes for Teams: An IDEO Case Study
1. How we introduced a bot to our design team
OCTOBER, 2017
Automating Design
Processes: An IDEO
Case Study
2. TESTING WITH MANY USERS
We’re always looking for smart ways to learn more in less time.
This mentality has led our researchers to push the boundaries of
the data we can record in our research process.
Alongside the qualitative data we gather from interviews, we also
pull together behavioural data collected over longer time periods.
We might record someone’s steps per day, or the route they take
to work, in order to find insights into the patterns of everyday.
What do people really do?
MATTCOOPER-WRIGHT••UXATSCALE••OCTOBER2017
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UX AT SCALE
5. MATTCOOPER-WRIGHT••UXATSCALE••OCTOBER2017
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UX AT SCALE
A key factor driving our work is the fact that we know what
people say and what they do are often be different. For this
reason, we not only interview people, but we also observe
them at work and at play, so that we can design for the natural
inconsistencies of everyday life.
We Listen
and Observe
THINK
FEEL
DO
SAY
6. TESTING WITH MANY USERS
We’re always looking for smart ways to learn more in less time.
This mentality has led our researchers to push the boundaries of
the data we can record in our research process.
Alongside the qualitative data we gather from interviews, we also
pull together behavioural data collected over longer time periods.
We might record someone’s steps per day, or the route they take
to work, in order to find insights into the patterns of everyday.
What do people really do?
MATTCOOPER-WRIGHT••UXATSCALE••OCTOBER2017
6
UX AT SCALE
12. The Future of
Automobility
We’re on the cusp of a revolution in
transportation: What will streets
teeming with self-driving cars really
mean? Once our hands are off the
steering wheel and delivery trucks
have no driver, what will change in
our lives? The Future of Auto-
mobility is an online visualization
of how life with driverless cars might
really look and feel. We considered
three scenarios: “slow becomes fast,”
which looks at how the experience
of commuting will change when we
can look away from the road; “21st
century mule” where we examine
automated package-delivery fleets;
and “inverse commute,” where
we envision workspaces moving
autonomously toward workers —
mobile offices parked in underused
areas of our cities.
Visit automobility.ideo.com
MATTCOOPER-WRIGHT••UXATSCALE••OCTOBER2017
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OUR VISION AUTOMOBILITY