You'll learn:
- How Salesforce designed a large-scale UX process across teams
- Why certain design activities were chosen over others
- How to preserve design quality at scale
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Building a UX Process at Salesforce that Promotes Focus and Creativity
1. Kyle Haskins
Director, User Experience, Salesforce
Building a UX Process at Salesforce that
Promotes Focus and Creativity
2. Hello, I’m Kyle Haskins. I lead mobile
and IoT UX at Salesforce. I’m passionate
about helping my teams do their best
work and creating great products.
6. TEAMS OF MULTIDISCIPLINARY EXPERTS
Design
Strategist
UX Architect User
Researcher
Videographer Creative
Director
Interaction
Designer
UX Engineer
UX Manager Mobile
Designer
Prototyper Ethnographer Visual Designer UX
Producer
Research
Strategist
15. Create Focus Enable High Quality Team Health
We feel successful when we are
doing our best work. Individual
and team health goes up.
Go beyond creating ‘screens’ and
solve user problems with
craftsmanship.
Allow designers to go deep on a
problem without distraction.
GOALS
19. MULTIPLE REQUESTS FOR WORK
As work requests come in the
tooling alone didn’t help us to
know what to work on first. We
need prioritization across
requestors.
27. BUILDING A DESIGN BACKLOG
Designer Product Manager
WINTER ‘18 DESIGN BACKLOG
1. User story…
2. User story…
3. User story…
4. User story…
5. User story…
6. User story...
28. AGILE @ SALESFORCE
UX Sprints
Engineering Sprints
Applying the model of two week sprints to UX keeps
us organized, closer to the engineering process, and is
powered by the design backlog.
Design Backlog
29. Two week sprints for UX creates the focus needed for
designers to do great work.
SPRINT PLANNING
Product managers and designers
build a list of work for the
upcoming sprint. This list is
prioritized across the team.
DESIGN ACTIVITIES
Generating a discussion with
designers on what activities
are need for a design project.
These become the work items.
SCOPING A SPRINT
Designers estimate each work
item with story points and
only pull the work into a
sprint that can be completed.
CREATING FOCUS
30. We start sprint planning with a flexible tool like a
spreadsheet or shareable document.
PLANNING A SPRINT
32. COMMUNICATE THE SPRINT PLAN
Communicating the sprint plan out to the PMs, Eng teams, and
stakeholders reinforced our alignment and the UX sprint process.
33. UX
PM
Engineering
Stakeholders
Step 1
Release Planning
Step 2
Sprint Planning
Step 3
Alignment
Step 4
Communication
What are our experience
goals for the release?
What am I working on in the
next two weeks?
Are we in agreement on
these design stories?
Here is what I plan to work
on this sprint...
What are our business goals
for the release?
Is UX and Eng working along
at the right pace?
Is UX and Eng working on
the right things for the
business?
Am I aware of the final UX
sprint plan?
What are we building in this
release?
What am I working on in the
next two weeks?
Is UX working on the stories I
need for my upcoming
sprints?
Here is what we are
planning to build this
sprint...
Are we building the right
things and are we all
aligned?
What has been designed or
built and is ready to review?
Are we building the right
things and are we all
aligned?
Are we building the right
things and are we all
aligned?
UX AGILE FRAMEWORK
35. Prototyping
How does a product animate and
move to support the user’s flow?
User Research
What are user’s saying they need and
what are they actually doing?
Competitive Research
How has this problem been solved in
other products and how well is it
working?
Divergence
Have we explored many options to
ensure that our solution is the right fit
for our constraints?
Vision
What is the vision and how will get
there through a series of releases?
Collaboration
What functional areas should
contribute to the design besides UX?
Accessibility specialists, writers,
engineers, visual designers,
researchers, etc.
DESIGN QUALITY BEGAN TO EMERGE AT SCALE