- How to design across devices with an ecosystem approach - How to design consistent, complementary, and continuous experiences - How to deliver the right experience at the right time on the right device

1. Experiences Everywhere:
Designing for a Multi Device World
Michal Levin, July 2017

2. Jan 2005 - Jul 2008
Senior UX Designer
TZUR
Nov 2009 - Feb 2016
UX Design Lead/
Manager
Google
Jul 2008 - Nov 2009
UX Specialist
modu
Feb 2016 - Sep 2016
Head of Passenger
Experience
Zoox
Mar 2012 - Present
UX Mentor
UpWest Labs
Oct 2016 - Present
UX Design Lead
Verily

3. 4.6/5 (64 customer reviews) - Amazon
Feb 2014
Author (O’Reilly)
Designing Multi-Device Experiences
An Ecosystem Approach to User Experiences Across Devices

5. Key line?

6. “That tastes like feet”

7. 2.6 Billion smartphone users worldwide in 2015
24 Billion wireless connected devices in 2020
90 Billion app downloads in 2016
6 connected devices owned on average by tablet owners
86% use mobile devices while watching TV and using other media
90% move between the 4 core devices to accomplish a goal
We have entered a multi-device world...

8. To put these numbers in perspective
Connected devices already exceed the number of people
(and toothbrushes) in the world
Mobile app downloads figure is > 9 times greater than
McDonald’s sells burgers
Mobile app revenue reached $26 billion in 2013.
According to World Bank, $11.8 billion would feed the world’s undernourished.

10. TabletPhone TVPC
The nuclear family of devices

11. Complementary
Continuous
Consistent

12. Complementary
Continuous
Consistent

13. Consistent Experience
Experience is replicated across different devices in terms of content, flow,
structure and core feature set
Some adjustments are made to accommodate device-specific properties
(Mainly – Screen size & Interaction model)

14. Consistent Experience | DoorDash

15. Consistent Experience | Pandora

16. Can we expand our design thinking?

17. YES, WE CAN.

18. Consistent experience provides access to everything, anywhere, anytime.
However, it overlooks:
Context
Multi-device relationships
Best (available) device
Scaling to a connected world (IoT)

21. Complementary
Continuous
Consistent

22. Continuous Experience
Experience is shifted between devices
Can be continuation of the same action, or progressing along a sequence
of actions (all part of the end-to-end user journey)

23. Continuous Experience: Same Action | Amazon Kindle

24. Continuous Experience: Same Action | Chromecast

25. Continuous Experience: Sequence of Actions | Google Maps

26. Continuous Experience: Sequence of Actions | HeartWatch

27. Continuous Experience: Sequence of Actions | Tesco Virtual Store

28. Complementary
Continuous
Consistent

29. Complementary Experience
Devices complement each other (info / functionality), creating a new type of
experience as a connected group
Two main forms of relationship: collaboration, control

30. Complementary Experience | Real Racing 3 (Split-Screen Multiplayer)

31. Complementary Experience | AMC StorySync

32. Complementary Experience | Nest Thermostat

33. Complementary Experience | Houzz (AR mode)

34. Complementary Experience | Google Home

35. Complementary
Continuous
Consistent

36. Complementary
ContinuousConsistent

37. Complementary & Consistent Experience | Nest Thermostat

38. Consistent & Continuous Experience | Netflix

39. Continuous & Complementary Experience | MosaicM

40. The whole muffin

42. End-to-end user journey
Data. Data. Data
Beyond the core devices
Beyond devices
Beyond touch-based interfaces
Don’t forget to bake in...

43. To sum up...

44. Size matters

45. Family matters
too

46. Context matters
most

47. Consistent?

48. Continuous?

49. Complementary?

50. Think big even if
you start small

51. Change the world

52. Thank you.
Questions?