Turn audience into customers with social contests
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Social media prize contests are fantastic tools to convert audience on social media into customers. Find out how in 10 easy steps.
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Turn audience into customers with social contests
- 1. Time and tide wait for no man brand. Turn your audience into customers with social contests #wmf16 @webingsocialandrea@webing.com#wmf16
- 2. Hello! Happy CEO @webing > specialised in social contests @webingacademy > pop up training @webingsocial#wmf16 andrea@webing.com
- 7. AMAZING WORD OF MOUSE 18M INVITES SENT @webingsocialandrea@webing.com#wmf16
- 9. Do you really know your audience? @webingsocialandrea@webing.com#wmf16
- 13. In 2015 Ferrari wanted to engage with consumers and get new leads for Ferraristore.com using social media. @webingsocialandrea@webing.com#wmf16
- 14. We targeted 4 different countries at the same time @webingsocialandrea@webing.com#wmf16
- 15. The idea was simple but effective @webingsocialandrea@webing.com#wmf16
- 16. We launched a social contest on Facebook, getting leads also from Twitter: users could get more chances to win if they tweeted FS products. @webingsocialandrea@webing.com#wmf16
- 21. @webingsocialandrea@webing.com#wmf16 So, what can we learn from the Ferrari experience?
- 23. @webingsocialandrea@webing.com#wmf16 #1: BE CONSISTENT Choose a concept consistent with your brand and avoid using other brands prizes. You want to reach out to people who like your products and become actual customers.
- 24. @webingsocialandrea@webing.com#wmf16 #2: DON'T MIX CONCEPTS
- 25. @webingsocialandrea@webing.com#wmf16 #2: DON'T MIX CONCEPTS Users are easily engaged when the idea is brilliant, but simple (eg. quiz, photo contest, instant-win, etc.). Avoid mixing different concepts.
- 27. @webingsocialandrea@webing.com#wmf16 #3: BE FRIENDLY People hate forms, accept that. Good news is you can use social login and collect data automatically. Consider Facebook Login.
- 29. @webingsocialandrea@webing.com#wmf16 #4: KEEP IT SIMPLE Sign up, click here, share this, tap there, go back, ouch! Unless your prizes are really amazing, make sure the user journey is short.
- 30. @webingsocialandrea@webing.com#wmf16 #5: MAKE IT TAP-FRIENDLY
- 31. @webingsocialandrea@webing.com#wmf16 #5: MAKE IT TAP-FRIENDLY In 2016 people use their smartphones more than anything else. Design your contest for a mobile experience first.
- 33. @webingsocialandrea@webing.com#wmf16 #6: SET CLEAR RULES Be clear and let people understand immediately what you are asking them to do to enter the contest. Always write detailed terms & conditions and link them to your promotion.
- 35. @webingsocialandrea@webing.com#wmf16 #7: PROVIDE CONSTANT FEEDBACK People may have technical troubles joining your contest: make sure you monitor comments on your page and give help. Don't make people leave!
- 37. @webingsocialandrea@webing.com#wmf16 #8: BUY ADS Good contests may get viral on their own. When you boost them with ads they become GREAT CONTESTS.
- 39. @webingsocialandrea@webing.com#wmf16 #9: KNOW THE HOUSE RULES Remember we all are guests on social media. When you launch contests on social networks make sure you comply with their promotion guidelines.
- 40. @webingsocialandrea@webing.com#wmf16 #10: IF IN DOUBT REACH OUT, HAPPY TO HELP! Thank you!