7 tricks to increase conversion for e-commerce websites - the presentation Valentin Radu made at E-commerce Trends Warsaw on 23 september 2014

1. 7 tricks to increase the conversion rate for e-commerce
websites
Wednesday, September 24, 14

2. Valentin Radu
Serial entrepreneur involved in
tech and digital marketing for the
past 12 years.
Founded Marketizator, a SaaS with
100% focus on conversion
optimization.
Wednesday, September 24, 14

3. 22%
(companies pleased with their current conversion rate)
98%
(average percent of no-conversion visits)
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4. 1. Get feedback across the conversion funnel
2. Respect Pareto
3. Get personal
4. Do micro-conversions
5. AB testing case-studies: how removing elements made a
fashion webshop earn +250k eur
6. Cialdini's persuasion principles applied in e-commerce
7. Proper tools
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5. 1. Get feedback across the funnel
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6. What made you abandon the purchase?
Source: econsultancy.com 2013
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7. What made you abandon the purchase?
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8. 2. Respect Pareto
Do 20/80 traffic segmentation
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9. “Companies whose conversion improved are using 90% more
ways to segment their visitors and customers than companies
whose conversion rates have not improved or have stayed the
same.”
Source: Econsultancy Optimization
Report
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10. 3. Get personal
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11. “60% of marketers note they struggle to personalize content
in real time, yet 77% believe real-time personalization is
crucial.
Source: CMO.com
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12. 4. Do micro-conversions
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13. 4. Do micro-conversions
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14. 5. AB Testing
By adding the search filter for size in a pop-up increased conversion rate by 57.87%.
The Revenue increased by 42.68% and the revenue/visitor by 28%.
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15. 5. AB Testing
- determine which layout, call2action or image is the most efficient
- you can adjust your message according to your visitor’s position in the
funnel, city, weather conditions at his location
- get rid of disputes about how a page should look
- very cost-effcient (Marketizator starts from 19$/month)
- no programming skills required
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16. 6. Cialdini's persuasion principles applied in e-commerce
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17. 6. Cialdini's persuasion principles applied in e-commerce
> Reciprocity
> Commitment and Consistency
> Social Proof
> Authority
> Liking
> Scarcity
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18. 6. Cialdini's persuasion principles applied in e-commerce
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19. 6. Cialdini's persuasion principles applied in e-commerce
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20. 7. Web Personalization
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21. Web Personalization - on-exit
Home& garden e-shop
+16% conversion
rate for new visitors
trying to abandon
the cart page
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22. Web Personalization - welcome page - on-load
Fashion store
+18% conversion
rate for new visitors
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23. Web Personalization
On-line insurance
-14% checkout
abandonment rate
for returning visitors
For women:
For men:
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24. Web Personalization - on-exit
Home & garden
+32% conversion
rate for new visitors
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25. Web Personalization - on-load
Electro-IT
testimonial
-19% bounce-rate
for first time visitors
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26. On-line insurance
+28% conversion
rate for new visitors
Web Personalization
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27. Use great tools
> AB testing
> Real Time Web Personalization
> Behavioural surveys
> Real time bidding
> Email automation systems
> Recommendation engines
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28. Thank you!
Let’s talk:
Stand K5
info@marketizator.pl
Other case studies:
www.marketizator.pl
Wednesday, September 24, 14