Marketizator: the 3 in 1 conversion suite

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Marketizator product presentation for ecommerce conversion rate optimization Marketize your website in 3 easy steps: Segmented Surveys AB Testing Real Time interactions.

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You've heard of it. Actually, you are overwhelmed, intrigued, tricked, annoyed by it. Exit-intent surveys & exit-intent popups are actually used by the big guys in the eCommerce field, and they make it somehow that are not annoying at all. In this presentation, I will disclose why it works, how it works and how much can you do with exit intent for eCommerce websites, including 8 real case studies from companies like Iberia, Avon, BFashion or Samsung. The presentation was held by Valentin Radu, CEO at Omniconvert - awarded conversion rate optimization platform for International eCommerce Day Nov 2016

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No doubt about it: CLV is the north star metric of any retailer. However, it is also one of the most misunderstood, neglected, and ignored KPI. As we're collectively saying RIP to cookies, there are 3 jobs to be done by eCommerce leaders: 1.  Nail acquisition: Acquire the right customers at a decent CAC 2.  Nail conversion: Ethically convert customers by matching them with the right products, using the right narrative 3.  Nail retention: Onboard and nurture the right customers so that you make them come back and promote you All of these 3 activities fall into a broader methodology, called Customer Value Optimization

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He knows more about your products than you do. He connects instantly with all the other customers. If he’s not pleased, he can pretty much do anything to send a company into oblivion. RIP, Thomas Cook. Omnipotent, omniscient, omnipresent. The customer is not the king anymore. He is more like a God. In this incredibly demanding, competitive and connected market, we need to understand our customers better than ever. In this session, I am offering you the means to understand and please the eCommerce God. You don’t need offerings. You just need the right offers.

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