> How understanding users intent can lead to an increased conversion rate > Which are the key elements of your landing page design that will boost your traffic conversions - examples from Electronic Arts, The Economist and others > How to implement website abandonment solutions How to use analytics to identify where your pages need optimization

1. Smart tactics to turn traffic into
sales for digital goods affiliates

2. 2
Housekeeping Rules
1. All lines are on mute
2. Use the Questions Box on the right – feel free to type questions or concerns in at any
time during the webinar-->
3. Questions will be answered throughout the webinar (so keep ‘em coming!)
4. Unanswered questions and parking lot items will be followed up on after the Webinar
5. This presentation is being recorded for later playback and sharing
6. Feedback forms will be provided at the end of the session

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Valentin Radu
CEO, Marketizator
Valentin is a serial entrepreneur and visionary involved in tech and digital marketing
for the past 12 years. He has founded Marketizator, a SaaS with 100% focus on
conversion optimization.
Speakers
Andra Ioana
Affiliate Network Manager, Avangate
Andra, the host for today’s webinar, is an expert on all things affiliates. She will take us
inside the Avangate Affiliate Network and help understand why conversion rate
optimization is important for an affiliate marketer.

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• Avangate Affiliate Network & Marketizator overview
• How understanding users intent can lead to an increased conversion rate
• Which are the key elements of your landing page design that will boost your traffic
conversions
• How to implement website abandonment solutions
• How to use analytics to identify where your pages need optimization
• Q&A
Agenda for today

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- Award-winning integrated CRO platform: Best customer satisfaction Winter 2015 G2crowd
- A/B testing, personalization and behaviour insight surveys under the same roof
- 40 types of segments in our own engine (weather conditions, cookie, traffic sources, etc)
- Amazon Web Services technology
- 3000 websites are testing with Marketizator

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1
How understanding users intent can
lead to an increased conversion rate

8. On-exit intent surveys with logic branching

9. On-exit intent surveys with logic branching

10. Results:
> insights about the audience’s pains
> 9.92% conversions from the abandoning visitors

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Which are the key elements of your landing page design
that will boost your traffic conversions

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1. Copywriting
2. Commercial offer
3. Unique value proposition
4. The number of choices
5. Trust elements
6. The design elements

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The commercial offer
(copywriting)

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The copywriting - original version
Option A: 16%
Option B: 0%
Option C: 84%

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Alternative version
Option A: 68%
Option B: 32%
Source: Dan Ariely- Predictably Irrational

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The number of choices

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Source: Barry Schwartz
Details: http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice

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Result:
43.4% more purchases

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For a personalized report
about your website, go to
http://saas.marketizator.com

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3
Why you should implement website abandonment solutions

26. We don’t read. We scan.
The human eye can focus only on an area of 1-2 degrees,
corresponding to foveal zone from the retina.
On a laptop, this is around 200 x 150 pixels

27. You can’t see 2 things at the same time!
Use attention grabbing techniques and be
sure to put the most important thing first

29. The goldfish: 9 seconds
Humans, in 2000: 12 seconds
Humans, in 2013: 8 seconds
Attention span
Source: National Center for Biotechnology Information

30. People are able to see only a rectangle of
~200px at a time.
And they are able to stay focused only for 8
seconds!

31. Benefits of on-exit intent technology
> re-engage your abandoning visitors
> Increase your micro-conversions
> Increase your conversions

33. Results
+ 18% new subscribers

36. Results:
9.71% conversion rate from the abandoning visitors

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How to use analytics to identify which of your pages
need optimization

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Generate traffic
Landing page
Check GA and:
Smile
Or not :)
Standard CRO methodology
> One size fits all
> nose-driven
> hard to perform with it

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Get relevant traffic
Define your buyer
persona
Remarketing
Convert!
Micro conversions
Pain data
(heatmaps, surveys, etc)
GA deep diving
A/B testing for each
relevant segment / page
Segmentation
Personalization
Advanced CRO methodology
Wasted traffic

40. Vilfredo Pareto - 20/80 principle
The Pareto principle was named after him and built
on observations of his such as that 80% of the land
in Italy was owned by 20% of the population

41. Segments can be related to:
1. Traffic source
(Direct, organic vs paid, branded traffic, etc)
2. Behaviour
(new vs returning, highly engaged, non-flirt, potential lovers
©Avinash Kaushik)
3. Results
(Heavy-buyers vs new-comers)
4. Demografics
(London vs non-London, etc)

42. Behaviour-based segments: time

43. Behaviour-based segments: page depth & conversion

44. Because you’ve
stayed till now,
we have a gift
for you!

45. 3 months FREE subscription
For the $105/month account (30k visits to test)
Use code: AVANGATE
LIMITED TIME GIVEAWAY - AVAILABLE ONLY THIS WEEK

46. Questions?

47. Good luck!