Valeria´s book & CV

1. CORPORATE DIRECTOR, eCOMMERCE & Omnichannel, Adolfo Dominguez
valeria@digitalinfluencer.com valeriadominguez.com
es.linkedin.com/in/valeriadominguez VDominguezAD

2. 1. young economic
leader for spain

5. 2. digital
transformation
expert

9. 3. PUBLIC SPEAKING
Giving back and Sharing

10. CONFERENCES
4th Annual Digital Business Summit ICEMD/ESIC
Digitalization & Innovation Banco Santander
eCOMExpo Madrid 2014 Seminario Trustly Trustly
Mobile Commerce Congress 14 ECommerce News
Mobile Commerce Congress 13 ECommerce News
Masterclass at Mercedes Benz Fashion Week Madrid ESDEN Business School
Choiseul 1oo Award Ceremony Espacio Telefónica
MHM Summit 2013 Taller de Editores - Mujer Hoy
Barcelona Fashion Summit 13 Modaes.es | Barcelona
Barcelona Fashion Summit 15 Modaes.es
Healthcare and Digital Innovation Sanitas / BUPA
Estrategia de marca digital e internacionalización Foro La Zagaleta
I Net Fashion Forum by Showroomprive eShow | Madrid
I jornada eCommerce-News ECommerce News | Madrid
2015
2016
2013
2014
Global Ecommerce Summit Ecommerce Europe
Face to Face with Valeria Dominguez Barcelona Fashion Place
Women Inspire Women IE Business School
South Summit Startup Spain
Top Speaker
Most retweeted

12. 4. a kind life
Promoting environmental &
vegan values

13. SO NATURAL, SO DIGITAL
She bikes to work daily, is vegan and has grown up
between the Galician countryside and international
boarding schools. Valeria, daughter of Adolfo Dominguez,
has transformed the family business from the web.
Lola, her dog, gets put in her bike´s basket every
morning and together they cycle through the park El
Retiro on their way to Atocha.
Under a very sweet appearance and voice is hiding a
ferocious business woman, a real executive. Valeria
Dominguez, the middle child of Adolfo Dominguez, is
vegan and lives off whole grains, fruit she brings back
from Galicia and a bean potion she herself cooks in a
pot for 9 whole hours! “They are delicious!”. She has
traveled the world as a backpacker, is thrifty but a big
consumer of culture.
Optimism with regards to a future that appears very
well positioned thanks to the work of Valeria and
Tiziana, daughters of Adolfo and responsible, for
example, of having the brand become a point of
reference for eCommerce or environmental politics.
May 2014 December 2013
“We are vegetarians, she
explains. I bike to work daily, rain
or shine. My father grows his own
vegetable garden and we have a
strong commitment to
animal welfare”
“I take my dog in to work many times, to the
offices we just opened in a loft in Atocha two
years ago. We are a dog friendly company
like Google or Amazon. Many colleagues also
bring in their dogs and the environment that is
created is wonderful. Dogs create currents of
sympathy, they relax and de-stress people.”
“I feel incredibly privileged. As I cycle, I listen
to an audiobook, but just in one ear as I would not
want to get into an accident-she laughs-. This way
I arrive in great shape at work.”
At 35 years old, Valeria Dominguez is capable of talking
about wearables as if she had lived with them her
entire life, lead the online business of Spanish fashion
firm Adolfo Dominguez and get an entire audience
of 500 to laugh when she tells anecdotes of her daily
life. Vegan, environmentalist, “book devourer” and
entrepreneur, Dominguez has spent a vast amount of
her life outside of Spain, which has given her a global
vision of the fashion business. When asked to name
one thing she just hates, she says:
April 2015
“What upsets me the most is
the mistreatment of animals
and lack of respect for the
environment.”
The values the company is based on remain
unbreakable. Having grown up and living amidst
nature has impacted them as a family. They are
convinced vegans and vegetarians inside and outside
the company, they investigate synthetic skins for their
designs, especially shoes, the most difficult product
to veganize.
tells Valeria, a passionate vegetarian cook to the point
of serving all vegetarian catering in her new offices.
Values rule.
April 2014
“It’s more effort and conviction than
money driven. We aim to work without
compromising our values. That is core to
who we are and what needs to endure
over time,”
October 2014

14. Since I was a little girl, my father has told me that the
earth does not belong to us, we are only a part of her.
During the year and a half that she´s leading the
online store for Adolfo Dominguez, the sales volume
has increased by 173% and Valeria Dominguez, the
middle child of the designer, walks quietly in her
vegan shoes. Mi father is an avid environmentalist,
he advocates for the austerity of spirit and a simple
life. He has transmitted this to us since a young age.
“We have always lived in the countryside and if you
have always had dogs be your best friends, you
develop a completely different view of the animal
world.” Even though she travels constantly and
works in fashion, she lives an austere life
September 2012
“My experience in a German boarding school
changed my life and I learned to recycle. I try to
transmit that with my clothing and with our brand.
I believe that luxury is a long-lasting quality,
it responds to a view of fashion that is
timeless and unique.”
“My daily habits include a vegan diet and
our office is dog friendly, something which
energizes and relaxes the environment.“
Galicia, the land of the matriarchy and textile success,
counts Adriana, Valeria and Tiziana within its ranks.
A triumvirate that has committed to continuing the
environmental sustainability path set by their father, the
creator Adolfo Dominguez. We discover the greenest
side to their family business at their hands. What is one
of the main objectives of the three sisters?
“To maintain one of the most essential
elements of their personal and company´s
DNA; the respect for the environment, which
is part of their life and work philosophy,”
My father, like my whole family, has always
been very concerned with the preservation of
the environment and the protection of animals
well before this became a mass concern
internationally. We are all vegetarians. We also
use the least amount of leather possible in our
bag and shoe collection.
What is the hidden passion of Valeria Dominguez?
October 2014
November 2014
“What most defines my personal life is
it´s healthy lifestyle and kindness towards
the environment. I feel better physically
and mentally when I nourish myself with a
mediterranean vegan or vegetarian diet.”
Describe your lifestyle?
“What most defines my personal life is an
emphasis on health and kindness with the
environment.
For me, the conection between body and
mind is very strong and it helps me balance
out the stresses of a very busy professional
life and travel.” PRESS KIT:
http://www.valeriadominguez.com/es/prensa
November 2014

17. social media for social good

18. adolfo dominguez: a values based business

19. adolfo dominguez: THE ECOLOGY MANIFESTO
Animals are our siblings and we feel their pain.
We promote:
Imitation vegan skins
Recycled labels and bags
Polyester and linen over cotton
Renewable energy for stores
Collaboration with PETA, RSPCA, WWF
and the CLIMATE PROJECT SPAIN
We reject the use of:
Exotic skins
Skins with hair such as horse
Wool from sheep that have suffered
the practice of “mulesing”
Feathers extracted with the practice
of “vivisection”
Adolfo Dominguez´s
animal welfare act
rejects the use of animal
skins in its designs
WWF and Adolfo
Dominguez present
the jewelery collection
“Animals in extinction”
Adolfo Dominguez
and WWF launch a
reforestation project
in Galicia
Adolfo Dominguez
launches “Vegano,”
a vegan clothing
collection
Adolfo Dominguez
bans Angora with
the collaboration
of PETA

20. adolfo dominguez.com
vegan collection

21. 5. women in tech
Inspiring female leadership

22. column written for on female empowerment

23. 94 | HARPER’S BAZAAR | Marzo 2014
9LA INNOVACIÓN:
ADOLFO
DOMÍNGUEZ
FOTOS:CORTESÍADEADOLFODOMINGUEZ.
Lo que
AMAMOS
Valeria Domínguez, hija mediana de Adolfo Domínguez, nunca se
imaginó que su vida pasaría por trabajar en el negocio familiar que su
abuelo fundó y su padre elevó al lugar que a día de hoy ocupa dentro
del mundo de la moda: “Siempre hubiese jurado que no iba a volver.
Mi padre nos educó para que fuésemos libres. Nos empujó a salir, a
crear nuestra propia identidad. Creo que ni siquiera se planteó que
volveríamos, aunque luego lo haya deseado, y ahora nos tenga a las tres
trabajando a su lado”. Última de las tres hermanas en formar parte de
esta historia, Valeria es, desde marzo de 2011, directora del departa-
mento de eCommerce, donde ha logrado aumentar la facturación en
un 911%, posicionando la tienda online como la número uno entre las
672 del grupo. “Yo jamás hubiese desarollado este proyecto para otra
empresa porque no es algo sencillo de hacer. Lo hago porque es mi
Valeria
Domínguez,
directora del
departamento
de eCommerce
de Adolfo
Dominguez.
000_AMAMOS_ADOLFOsara.indd 94 13/02/14 12:20

26. curriculum vitae

27. Madrid, Spain
es.linkedin.com/in/valeriadominguez
+34.682.418.657
valeria@digitalinfluencer.com
valeriadominguez.com
EXECUTIVE SUMMARY
Robotics engineer
Harvard Business School MBA
Nationally recognized as young economic leader for Spain
Digital transformation expert for multinational fashion company
Quadrilingual
AWARDS
ECONOMIC
No. 8 of 100 Economic Leaders of Tomorrow
(Institut Choiseul)
Top 10 young business people who will lead Spain (El Mundo)
Top Female business woman (IE Business School)
Listed among Spain’s top 10 rising executives (Moda.es)
FASHION
13 most powerful international women in fashion (Mujer Hoy)
50 most influential Spanish women in fashion (Yo Dona)
Ranked among the 5 heirs to Spain’s great fashion companies
(Moda.es)
ECOMMERCE
Awarded best eCommerce customer service
Top 3 Multi-channel integration
Top 3 eCommerce website and crowd favorite as public speaker
REAL ESTATE
Ranked among the top 1.7% of brokers nation-wide (USA)
Member of the Multi-million dollar club for sales volume
during 5 consecutive years
Earned 16 top producer awards and 2 promotions
PROFESSIONAL EXPERIENCE
ADOLFO DOMINGUEZ, S.A. Madrid, Spain | adolfodominguez.com
Corporate Director, eCommerce & Omni-channel
Member of the Executive Committee
• Created award-winning digital business that helped offset half the losses
from offline sales channel
• Multiplied online sales by 20 in a declining market and during company restructuring
• Expanded operations into 27 countries in Europe, North and South America
• Increased visits by 400%, positioned boutique as No.1 of 650 and achieved
double digit profitability
• 5 years of experience as brand ambassador with press coverage valued at 3M€
• Adolfo Dominguez’s award winning digital transformation case has been
presented at over 30 conferences
• Teaching at IE Business School’s Digital Transformation Master’s program (Fall 2016)
THE CORCORAN GROUP New York, USA | corcoran.com
Vicepresident
• Sales Director and fully commissioned business developer for 9 new construction
residential developments with 300 transactions valued at $110M
• Founder of branding & digital marketing agency FELINO Co. that served as agency
of record to 7 new developments
TURNER CONSTRUCTION CO. New York, USA | turnerconstruction.com
Lead Estimating Engineer
PERSONAL
Environmental advocate: spearheaded corporate fashion sustainability act
and helped launch vegan collection
EDUCATION
HARVARD BUSINESS SCHOOL
Boston, USA | 2015-2016
Executive MBA
PLD (Program for
Leadership Development)
IE BUSINESS SCHOOL
Madrid, Spain | 2012-2013
Executive MBA
QUEEN’S UNIVERSITY
Ontario, Canada | 1998-2002
Bachelor of Science with honors
in Mechanical Engineering
SCHOOLS
Institut Le Rosey (Switzerland)
Schule Schloss Salem (Germany)
Repton Prep School (UK)
LANGUAGES
Native fluency in English, Spanish,
French & German
2011-present
2003-2004
2004-2009