User research is often seen as a luxury or a time-consuming activity, fit only for the biggest companies. I will talk about a more agile and effective approach: embedded UX research. To provide inspiration, focus and validation at the right moments within the design process. Making sure your design decisions are driven by, and based on insights, evidence and not just gut feeling. With real cases I will demonstrate:
What the added value is of structurally involving end users in your design process
How to involve design teams (and other disciplines/roles) in UX research to make better design decisions
How embedded UX research strengthens your UX strategy
9. How?
• How should it work? How can
we improve it?
• … on all those different devices,
interfaces, touchpoints etc.
Why?
• What problem are we solving?
• Why do we want to solve it?
• What’s in it for the user (and us)?
What?
• What is the killer functionality?
• What will it do for them?
• Need to have / nice to have?
Who?
• Who are they?
• What do we know about our customers?
• What drives them (to use our product)?
• In what context or situation they use our
solution?
37. 37
Continuous UX consultancy: analysis & monitoring
Input form help desk, community, social media buzz,
web analytics, diary studies
to create user stories & customer journeys
38. 38
Every sprint
Flexible, fast, small tests
Every month
In depth UX tests with real clients
Continuous UX consultancy & monitoring
to create user stories & customer journeys