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A Look at the Lenses
ThomasVander Wal
CFPB :: Washington, DC :: 21 February 2013
Who is Thomas?
Model of Attraction
Model of Attraction Receptors
Intellectual Perceptual
MechanicalPhysical
The Focus of the Web
has Changed
Was
I Go Get
• We sought “their” information
• Focus on content provider
• One device
• One use
• Proprietary formats
• Findability focus
Is
Come To Me
• Our information we found or
created
• Focus on person using
• Reuse
• Attracting and keeping attracted
• Across devices
• Open formats
• Refindability focus
InfoClouds
Personal
InfoCloud
Local
InfoCloud
Global InfoCloud
External InfoCloud
Work
Organizations
Affiliations
Location
Social
Software
Near in
Thought
Portals
Friends
Local
InfoCloud
Local InfoCloud
Global
InfoCloud
Local
InfoCloud
Personal
InfoCloud
Seeking
Recognizing
Retaining/Storing
Using/Creating
Following
Personal Info Cycle
InfoCloud Solutions, Inc. - 2004
Work
Desk Intellectual Perceptual
MechanicalPhysical
Personal
InfoCloud
Xxxx xxxx
xxxx xxx
xx XXX xx
Xxxx xxxx
Home
Living Room Intellectual Perceptual
MechanicalPhysical
Personal
InfoCloud
Xxxx xxxx
xxxx xxx
xx XXX xx
Xxxx xxxx
Meetings
Intellectual Perceptual
MechanicalPhysical
Personal
InfoCloud
Xxxx xxxx
xxxx xxx
xx XXX xx
Xxxx xxxx
Office
Intellectual Perceptual
MechanicalPhysical
Personal
InfoCloud
Xxxx xxxx
xxxx xxx
xx XXX xx
Xxxx xxxx
Driving
Intellectual Perceptual
MechanicalPhysical
Personal
InfoCloud
Xxxx xxxx
xxxx xxx
xx XXX xx
Xxxx xxxx
Mobile
Transit Intellectual Perceptual
MechanicalPhysical
Personal
InfoCloud
Xxxx xxxx
xxxx xxx
xx XXX xx
Xxxx xxxx
The “F” Word
Folksonomy
❖ Folksonomy is the result of personal free tagging
of pages and objects for one's own retrieval
❖ The tagging is usually done in a social
environment (shared and open to others)
❖ The act of tagging is done by the person
consuming the information
Folksonomy: Definition
Object Identity
Metadata
Interest
Vocabulary
Definition
Folksonomy Triad
Object Identity
Metadata
Definition
Vocabulary
Terminology
Interest
Culture
Community
Dual Folksonomy Triad
Folksonomy
vs.
Taxonomy
Taxonomy Folksonomy
Taxonomy & Folksonomy
70% of Folksonomy tag
terms not in Taxonomy
J.Trant regarding Steve.museum
Compensating
Taxonomy Folksonomy
+ Structure - Messy
+ Efficiency - Difficult Findability
+ Solid foundation - Slow to emerge
- Resource intensive + Relatively inexpensive
- Not emergent + Emergent by nature
- Difficult to validate + Continual validation
50+ Social Lenses
Social Lenses
Foundation of The Connected
Company Book
Identify Gaps
Understand Dimensions
See Complexity
Questions
www.designforcontext.com0 Thomas0Vander0Wal0
Contact:(
»  THOMAS@DESIGNFORCONTEXT.COM3

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