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Coming to Terms with Sociality

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Thomas Vander Wal
Thomas Vander Wal

An overview presentation on social web and social computing that introduces some of the conceptual model I have been using to do analysis and strategy to vastly improve value for the people using the services and tools as well as the system owners.

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Coming To Terms With Sociality Thomas Vander Wal Presented to: designtalks DC Falls Church,VA, USA :: 29 February 2008
What is Social Software?
Services...
People...
Desires...
Interests...
Wants...
Needs...
Sharing...
But essentially
it is all about
My friends
My interests
My sharing
and following.
It is being
We select services…
Where our friends are
Where we can interact
Business calls it collaboration
or knowledge sharing
we know it as
communicating.
Sharing and being social is how we humans got out of caves
Being social is how we advance as a society
We have a lot of information
Many layers of information
We need tools for understanding
We share: Things found People Events Things created Links Preference Status/presence Media
Cure technology pain
Technology Pain: Syncing Refinding Taste Precision Ease of use Portability Privacy Attention
Social Software: Tools and Services
Social Bookmarking
Social Bookmarking: Links Found things Have: Identity Tags Comments Ease of use Solve: Portability Taste Attention
Tagging & Other Features
Tagging Derived Value Abstracts Identity Favorites Long Text Annotation Titles Ratings Work Contributing
The “F” Word
Folksonomy
Folksonomy Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information
Self & Others Refind links annotated in your understanding Others with similar understanding and interest find info Connect and collaborate with people with similar interests Access your info from any browser
Getting to Real Relationships
Spheres of Sociality Mob Collective Selective Personal
Directional Sociality
Not All Relationships Are Equal
Unequal Access Public Private
Approaching Real Relationships Share Share Listen Public Private Friend A X X Friend B X X X Friend C X X Acquaintance A X X Acquaintance B X
Granular Listening
Reputation Relationships Conversation Groups Sharing Identity Object Collaboration Actions Presence
Differing Perspectives InfoCloud Solutions, Inc. - 2008
Faces of Perception
Personal
Collective
Collaborative
Newbie
Service Owner
External Developer
Depth of Perception
Non-user
Non-contributing Collective User
Non-contributing Selective User
Light Contributing User
Heavy Contributing User
Matrix of Perceptions
We have come so far...
But still have so much work to do!
Thank you!
URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal Skype: tjvanderwal InfoCloud Solutions, Inc. - 2008

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