1. Thomas Vander Wal
19 June 2015
18F - Washington, DC
Internal Social / Collaboration

2. Thomas Vander Wal
19 June 2015
18F - Washington, DC
Internal Social / Collaboration

3. Who is Thomas?

4. Designing, developing, and / or
managing social platforms since
1996
Model of Attraction (2002)
Come to Me Web (2004)
Folksonomy (2004)
60+ Social Lenses (2008)
Connected
Company (2010)

5. Why Internal Social /
Collaboration

6. Common connected working space
Knowledge sharing captured
Working out loud

7. Knowledge and Work Flows

8. Email: Where knowledge
goes to die
Knowledge
R. I. P.

9. Closed Nodes
• Top down
• Approval-centric
• Slow to spread
• Slow to change
• Knowledge buried
• Training focussed
• Email
• Document repository
• White papers
• Policy documents

10. Open Nodes
• Emergent
• Sharing-centric
• Nimble and adaptive
• Constantly changing
• Knowledge searchable
and linked
• Helping focussed
• Open digital conversation
• Collaborative and collective
living documents
• All history and transitions
viewable and available
• Conversations around objects
and links to objects with
objects often in clear sight

11. In the long run, what went into
making the decision has more
value than the decision.

12. External Social Media
vs. Internal

13. External social, > 10% of
customers active is success

14. Internal Goal ~100%

15. Email in orgs took 5+
years to get to ~99%

16. Social web often focuses on
edge cases, not mainstream

17. Understand how the
remaining 90% are social

18. Everynow

19. Everynow is:
The expression of the breadth and
spectrum of the gap implied by
William Gibson’s, “The future is already here
- it is just not evenly distributed.”

20. Everynow is:
The breadth and
gaps in the diversity
of mental models
What “current” /
“modern” technologies
are people
comfortable with

21. It is essential to get the
foundation right

22. Who and Where
Internal
Trusted
Partners
External
Citizens

23. Solid Skills on the Team
Community
Manager
Social
Interaction
Designer
Social
Scientists
Knowledge
Manager
UX / User
Research
IT Dev /
Integrator
Change
Manager

24. Understanding Social
Through Lenses

25. Social Progressions

26. Spark

27. Campfire

28. Bonfire

29. Torch

30. Differing Perspectives

31. Personal

32. Collective

33. Team / Group / Community / Network

34. Collaborative

35. Walled Gardens vs. Open Sharing

36. Closed groups as default

37. Lack of comfort with open
sharing

38. Comfortable spaces with
permeable walls

39. Donald Appleyard’s “Livable Streets”

40. The 4 rings of
enterprise social tools

41. Tools
Enterprise Social Tool:
Components for Success

42. Tools Interface /
Ease of Use
Enterprise Social Tool:
Components for Success Capabilities

43. Tools Interface /
Ease of Use
Sociality
Capabilities
Intelligence &
Business Needs
Enterprise Social Tool:
Components for Success

44. Tools Interface /
Ease of Use
Encouraging
UseSociality
Capabilities
Expand Use &
Increase ROI
Social Comfort
Intelligence &
Business Needs
Enterprise Social Tool:
Components for Success

45. Tools Interface /
Ease of Use
Encouraging
UseSociality
Capabilities
Social Software
Perfection
Expand Use &
Increase ROI
Social Comfort
Intelligence &
Business Needs
Enterprise Social Tool:
Components for Success
A
BC
D

46. There will be problems?

47. Services Go Away
Redundancy Failover
Constant
change is
the norm

48. Plan For…
Security
Privacy /
Permissions
Scaling

49. Many Pieces in One System
Integration
Umbrella
Service
Need
Community /
Collaboration
Manager

50. Tool Selection and Review
6 Month Tool
Reviews
Stability &
Long Term
Assessments
Vendor
Assessments

51. High Level Map for
Tool Selection and Review

53. Thank you!

54. URL: www.vanderwal.net
Blog: www.personalinfocloud.com
E-mail: thomas@vanderwal.net
Skype: tjvanderwal
Twitter: @vanderwal or @infocloud