Next Generation Search: Social Bookmarking and Tagging
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Presentation to Interop 2009 in Las Vegas on using social bookmarking and tagging to help narrow the large costly gap in enterprise intranet search
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Next Generation Search: Social Bookmarking and Tagging
- 1. Next Generation Search: Social Bookmarking and Tagging Thomas Vander Wal Presented to: Interop 2009 Las Vegas, Nevada, USA :: 20 May 2009
- 2. Enterprise Search Success ?
- 3. Few organization claim 80% or better search
- 5. 80% Success
- 6. 1 in 5 searches do not find what is desired
- 7. In an organization with 500 daily searches
- 8. That is 100 failures
- 9. Average knowledge worker - 16% of time searching
- 10. 16% of 40 hours = 1.25hr
- 11. 20% of 1.25 hrs =
- 12. 15 minutes per week per knowledge worker counter productive
- 13. At $60k salary, poor search cost per person $375
- 14. Remember, we being optimistic
- 15. Knowledge workers are often the most efficient at search
- 16. Most organizations have 40% to 70% search success rates
- 17. We need help!
- 18. Traditionally search is based on:
- 19. Text
- 20. Links
- 21. Metadata
- 22. & what experts think we call (or should call) things
- 23. Taxonomy
- 24. Result is still…
- 25. Objects often not found
- 26. Experts are not us!
- 27. Search Ecosystem
- 28. Objects created & added w/ metadata
- 31. Categories & expert tags applied pre-search
- 32. Tag Augmented Social Search
- 33. What does your organization know? InfoCloud Solutions, Inc. - 2009
- 34. What does your organization call things? InfoCloud Solutions, Inc. - 2008
- 35. What do people in your organization call things? InfoCloud Solutions, Inc. - 2009
- 36. What Is A Tag? InfoCloud Solutions, Inc. - 2009
- 37. The “F” Word InfoCloud Solutions, Inc. - 2009
- 38. Folksonomy InfoCloud Solutions, Inc. - 2009
- 39. Folksonomy: Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information InfoCloud Solutions, Inc. - 2009
- 40. Folksonomy: Value The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning, which may meaning come from inferred understanding of the information/object. People are not so much categorizing, as providing a means to connect items (placing hooks) to provide their meaning in their own understanding. InfoCloud Solutions, Inc. - 2009
- 41. Every person is an expert in their own vocabulary (tags) InfoCloud Solutions, Inc. - 2009
- 42. Every Tag is Sacred InfoCloud Solutions, Inc. - 2009
- 43. Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata InfoCloud Solutions, Inc. - 2009
- 44. Dual Folksonomy Triad Object Interest Identity Culture Vocabulary Definition Terminology Community Metadata InfoCloud Solutions, Inc. - 2009
- 45. Folksonomy vs. Taxonomy InfoCloud Solutions, Inc. - 2009
- 46. The Value of Tagging for Business InfoCloud Solutions, Inc. - 2009
- 47. Tagging: Definition ❖ Simple data/metadata externally applied to an object ❖ Used for sorting ❖ A hook for aggregating ❖ Provides identifier and/or description ❖ Personal markers InfoCloud Solutions, Inc. - 2009
- 48. Taxonomy vs. Folksonomy Business Employee Taxonomy Object Folksonomy InfoCloud Solutions, Inc. - 2009
- 49. Taxonomy & Folksonomy Taxonomy Folksonomy InfoCloud Solutions, Inc. - 2009
- 50. 70% of Folksonomy tag terms not in Taxonomy J. Trant regarding Steve.museum InfoCloud Solutions, Inc. - 2009
- 51. Terms Around an Object Taxonomy Folksonomy - Ball (89) - Ball - Circle (63) - Sphere - Blue (23) - Blue - Orb (11) - #A6437 - Sphere (6) - Gradient (3) - ToBuy (3) - Darkblue (2) - Round (2) - … 26 more InfoCloud Solutions, Inc. - 2009
- 52. Part #A6473 Terms Distribution of Terms Validate A6473 taxonomy 90.0 or add to taxonomy Value in Interest Synonyms & 67.5 & watch Unique views 45.0 22.5 0 InfoCloud Solutions, Inc. - 2009
- 53. Part #A6473 Terms Distribution of Terms Azure Validate A6473 taxonomy 90.0 or add to taxonomy Interest 67.5 & watch 45.0 22.5 0 InfoCloud Solutions, Inc. - 2009
- 54. Business Tensions Naming control People’s vocabulary Sample groups Every perspective In-house Outside service $$$ w/ value $ w/ unknown value Consistent Emergent InfoCloud Solutions, Inc. - 2009
- 56. Search & Tag Ecosystem Find Search Tag
- 57. When found, people hold onto objects by tagging
- 58. tags from own perspective & context InfoCloud Solutions, Inc. - 2008
- 59. Search improved w/ extended vocabulary InfoCloud Solutions, Inc. - 2009
- 60. Search improved with more pointers to the object InfoCloud Solutions, Inc. - 2009
- 61. Takes as few as 1 or 2 people tagging to make a difference InfoCloud Solutions, Inc. - 2009
- 62. Much more than a tagcloud InfoCloud Solutions, Inc. - 2009
- 63. Overview of social bookmarking & folksonomy InfoCloud Solutions, Inc. - 2009
- 64. 2 Common Statements InfoCloud Solutions, Inc. - 2009
- 65. Not enough people are using it
- 66. OMG! Pull the plug we have way too much info!
- 67. Solutions to comments InfoCloud Solutions, Inc. - 2009
- 68. Semi-structure information to structured InfoCloud Solutions, Inc. - 2009
- 69. Facets InfoCloud Solutions, Inc. - 2009
- 70. Filtering InfoCloud Solutions, Inc. - 2009
- 71. Social search InfoCloud Solutions, Inc. - 2009
- 72. Retrieval InfoCloud Solutions, Inc. - 2009
- 73. Discovery InfoCloud Solutions, Inc. - 2009
- 74. Social augmented search InfoCloud Solutions, Inc. - 2009
- 75. Tool overview InfoCloud Solutions, Inc. - 2009
- 76. IBM/Lotus Dogear InfoCloud Solutions, Inc. - 2009
- 77. IBM/Lotus Dogear InfoCloud Solutions, Inc. - 2009
- 78. IBM/Lotus Dogear ❖ Advantages ❖ Part of full social software solution or can be stand alone ❖ Integrated tagging across Lotus Connections applications ❖ Easily ties in to LDAP/ActiveDirectory ❖ Disadvantages ❖ Tagging is does not provide multi-word tag terms (Las Vegas is LasVegas, etc.) InfoCloud Solutions, Inc. - 2009
- 79. Connectbeam InfoCloud Solutions, Inc. - 2009
- 81. Connectbeam ❖ Advantages ❖ Full integration with enterprise intranet search (Google, Fast, etc.) ❖ Ties into LDAP/Active Directory ❖ Plug-in to SharePoint ❖ Disadvantages ❖ No facets InfoCloud Solutions, Inc. - 2009
- 82. Knowledge Plaza InfoCloud Solutions, Inc. - 2009
- 83. Knowledge Plaza InfoCloud Solutions, Inc. - 2009
- 84. InfoCloud Solutions, Inc. - 2008
- 85. Knowledge Plaza ❖ Advantages ❖ Facets ❖ Search through group member’s eyes ❖ Package results and easily share ❖ Disadvantages ❖ Not easily integrated into enterprise intranet search InfoCloud Solutions, Inc. - 2009
- 86. Open Source InfoCloud Solutions, Inc. - 2009
- 87. Thank You! InfoCloud Solutions, Inc. - 2009
- 88. URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal Skype: tjvanderwal Twitter: @vanderwal InfoCloud Solutions, Inc. - 2009