Using the lenses as a diagnostic tool to understand what works and fits and where there are gaps and needs helps bring clarity to business and social transformation. This is particularly helpful for improving use and knowledge flows through the organization’s understanding of the right fit of tool(s) and services. Using the lenses to see the relevant dimensions and how they intersect not only helps organizations understand the needs for today, but works as a valuable method for framing an adaptive road map for the coming years. Having clarity to see the smaller actual pieces enables sensing their changes in order to adjust and adapt with more clarity of understanding.
This is a shorter version of the 2016 talk, but with a couple additions.
3. Designing, developing, and / or
managing social platforms since
1996
Model of Attraction (2002)
Come to Me Web (2004)
Folksonomy (2004)
70+ Social Lenses (2008)
Connected
Company (2010)
4. Too often in organizations collaboration
& social start with a tool or service first
19. Open Nodes
• Emergent
• Sharing-centric
• Nimble and adaptive
• Constantly changing
• Knowledge searchable
and linked
• Helping focussed
• Open digital conversation
• Collaborative and collective
living documents
• All history and transitions
viewable and available
• Conversations around objects
link to object, and with objects
often in clear sight
20. In the long run, what went into
making the decision has more
value than the decision
21. Open social flows allow for
understanding and learning
across time
37. Social Scaling
• Humans are mostly social by nature. But, often not social at scale.
• Most people are most comfortable interacting with a small group of
others they know, comfort decreases as group size grows
• Humans naturally build groups and clusters to ease interacting with
large groups
• Understand what social types fit best at what scale
38. 38
Right Fitting Digital Work Activities to Appropriate Scale
Network
Community
Group
Team / Small
Group
Collective Cooperative:
Team
Cooperative:
Group
Cooperative:
Community
Cooperative:
Network
Collaborative
IncreaseScale
Types of Digital Work Activities
39. Team
Subject Matter Group 1 Subject Matter Group 2
Community in Organization
Question Answer Question
Answer
Where work happens
Relevant Info
Shared