This document discusses how principles of urban planning can inform the design of social businesses. It argues that planning involves linking knowledge to action in the public domain to create socially rational outcomes, and that social media platforms aim to enable social transformation, making their designers planners. The document outlines lessons from urban planning like the roles individuals play in communities and how social comfort levels change as systems grow in scale and complexity. It suggests concepts like emergent paths, space vs. place, safe failure, and utopian visions can transfer to social business design.
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What Urban Planning Can Teach Us About Social Business Design
1. What Urban Planning Can
Teach Us About Social
Business Design
Gordon Ross & Thomas Vander Wal
Enterprise 2.0 Conference :: Santa Clara, CA :: November 2011
34. Design
Genre Output
Symbolic
&
Visual
Communica9ons Typography
&
adver9sing,
books,
magazines,
film,
photography,
television,
computer
graphics,
visual
designs
for
websites
(domain
of
graphic
designers)
Material
Object Everyday
“products”:
clothing,
domes9c
objects,
tools,
instruments,
machinery,
vehicle
(domain
of
industrial
designers)
Ac9vi9es
and
Organized
Services Logis9cs,
opera9ons,
schedules,
bureaucracies,
cause
and
effect
systems
(domain
of
management,
process
engineers,
bureaucrats)
Complex
Systems
or
Environments
for
Buildings,
structures,
streets,
Living,
Working,
Playing,
and
Learning neighbourhoods,
towns,
ci<es
(domain
of
urban
planners,
architects,
systems
engineers)
Source: Wicked Problems in Design Thinking, Richard Buchanan; Margolin, V., & Buchanan, R. (1995). The Idea of Design. Cambridge: MIT Press
40. Planning is described as a
forward looking activity
that selects from the past
those elements that
are useful in analyzing existing
conditions and form a vantage
point of the future; - John Friedmann
the changes that are
thought to be desirable and
how they might be
brought about.
41. Planning attempts to link
scientific and technical
knowledge to actions in the
public domain.
Planning is concerned with
making decisions and - John Friedmann
informing actions in ways
that are socially rational.
54. Scaling and Functionality
D A - Personal Use
B - Serendipity
C
People Participating
C - Mature Social
Tool
B D - Complex Social
System
A
# of Objects in System
InfoCloud Solutions, Inc. - 2011