Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
Urban planning presentation 01
Next
Download to read offline and view in fullscreen.

21

Share

What Urban Planning Can Teach Us About Social Business Design

Download to read offline

A co-presentation with Gordon Ross and Thomas Vander Wal focussing on what the corpus of urban planning can help to better understanding of not only how humans interact at scale, but how to best set the bar for where our social platforms must head in the near future and provide better enablement for embracing how humans are social.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

What Urban Planning Can Teach Us About Social Business Design

  1. 1. What Urban Planning Can Teach Us About Social Business Design Gordon Ross & Thomas Vander Wal Enterprise 2.0 Conference :: Santa Clara, CA :: November 2011
  2. 2. Who is Thomas?
  3. 3. 2008
  4. 4. I NY
  5. 5. 1960
  6. 6. Design  Genre Output Symbolic  &  Visual  Communica9ons Typography  &  adver9sing,  books,   magazines,    film,  photography,  television,   computer  graphics,  visual  designs  for   websites  (domain  of  graphic  designers) Material  Object Everyday  “products”:  clothing,  domes9c   objects,  tools,  instruments,  machinery,   vehicle  (domain  of  industrial  designers) Ac9vi9es  and  Organized  Services Logis9cs,  opera9ons,  schedules,   bureaucracies,  cause  and  effect  systems   (domain  of  management,  process   engineers,  bureaucrats) Complex  Systems  or  Environments  for   Buildings,  structures,  streets,   Living,  Working,  Playing,  and  Learning neighbourhoods,  towns,  ci<es  (domain  of   urban  planners,  architects,  systems   engineers) Source: Wicked Problems in Design Thinking, Richard Buchanan; Margolin, V., & Buchanan, R. (1995). The Idea of Design. Cambridge: MIT Press
  7. 7. MARXISM TAYLORISM (Karl) (Fred)
  8. 8. Planning is the guidance of future action - John Forester
  9. 9. Planning is described as a forward looking activity that selects from the past those elements that are useful in analyzing existing conditions and form a vantage point of the future; - John Friedmann the changes  that  are  thought to be desirable and  how they might be brought about. 
  10. 10. Planning attempts to link scientific and technical knowledge to actions in the public domain.  Planning is concerned with making decisions and - John Friedmann informing actions in ways that are socially rational. 
  11. 11. KNOWLEDGE ACTION PUBLIC DOMAIN
  12. 12. KNOWLEDGE ACTION PUBLIC DOMAIN SOCIETY
  13. 13. KNOWLEDGE ACTION PUBLIC DOMAIN SOCIETY SOCIAL BUSINESS
  14. 14. KNOWLEDGE ACTION SOCIAL BUSINESS
  15. 15. THE PITCH
  16. 16. the practice of social transformation is planning
  17. 17. E2.0 / Social Biz is about the social transformation of work
  18. 18. you are planners* *note: you just don’t know it yet
  19. 19. 1 MANIPULATIVE KNOWLEDGE
  20. 20. 2 APPRECIATIVE KNOWLEDGE
  21. 21. Social Scaling
  22. 22. Scaling and Functionality D A - Personal Use B - Serendipity C People Participating C - Mature Social Tool B D - Complex Social System A # of Objects in System InfoCloud Solutions, Inc. - 2011
  23. 23. Dave Snowden’s Cynefin Framework
  24. 24. Physical Social Scaling
  25. 25. Scaling of Human Settlements D A - Hamlet B - Village C C - Town # of People B D - City A Land Size InfoCloud Solutions, Inc. - 2011
  26. 26. Santana Row
  27. 27. Lessons of Physical Social Scaling
  28. 28. Cruise Director / Community Leader
  29. 29. Social Roles • Sharer • Contextualizer • Lurker • Interloper • Writer / Creator • Infovore • Editor • Learner • Curator • Monitor • Connector • Councilor • Synthesizer • Gossip • Theorizer • Critic • Mitigator • Expert • Negotiator • Broadcaster / Rebroadcaster
  30. 30. Simple :: Blocks
  31. 31. Complicated :: Grids
  32. 32. Complex :: Fractals
  33. 33. Social Comfort
  34. 34. Social Comfort with People
  35. 35. Social Comfort with Tools
  36. 36. Social Comfort with Content
  37. 37. Paving Emergent Paths
  38. 38. SPACE vs PLACE
  39. 39. SPACE = GEOMETRY PLACE = EXPERIENCE
  40. 40. THE CITY IS NOT A TREE
  41. 41. SAFE FAIL vs FAIL SAFE
  42. 42. UTOPIAN VISIONS OF THE FUTURE
  43. 43. THE MAP IS NOT THE TERRITORY (aka MIND THE PLATONIC FOLD)
  44. 44. Thank you! Gordon Ross & Thomas Vander Wal @gordonr @vanderwal
  • damaiga

    Jan. 23, 2018
  • bennatberger

    May. 12, 2017
  • MichaelSloan4

    Apr. 9, 2017
  • JusWa1

    Oct. 7, 2016
  • BobbieAlbrecht

    Jul. 21, 2016
  • AdamWhite28

    Jan. 17, 2016
  • debs

    Jul. 16, 2015
  • rawnshah

    Mar. 2, 2015
  • ThomazYuji

    Nov. 30, 2014
  • petekampfer1

    Aug. 17, 2014
  • lalachad

    May. 23, 2012
  • jvetrau

    Apr. 18, 2012
  • courtneyBolton

    Apr. 7, 2012
  • Yammer

    Feb. 27, 2012
  • scenariodna

    Jan. 7, 2012
  • rhappe

    Nov. 21, 2011
  • mcassi

    Nov. 20, 2011
  • nimmypal

    Nov. 17, 2011
  • mprove

    Nov. 17, 2011
  • gordonr

    Nov. 16, 2011

A co-presentation with Gordon Ross and Thomas Vander Wal focussing on what the corpus of urban planning can help to better understanding of not only how humans interact at scale, but how to best set the bar for where our social platforms must head in the near future and provide better enablement for embracing how humans are social.

Views

Total views

11,673

On Slideshare

0

From embeds

0

Number of embeds

4,288

Actions

Downloads

181

Shares

0

Comments

0

Likes

21

×