Adways - Smartphone App Marketing and Monetizing

Smartphone App Marketing and Monetizing

Company Name Adways Co., Ltd
Listed on Tokyo Stock Exchange
MOTHERS:Code2489
Services ・Ad network / Media (Web / Smartphone)
・Advertising Agency (Web / Smartphone)
・App Developer/Publisher (Smartphone)
Gross Revenue USD 310 million (FY14)
Capital USD 17 million (as of May 2013)
Founded 28 Feb 2001
Company profile

Operation in 11 countries with approx 1,000 employees
Global offices:
(2015)

Clients:
And more
International
GAMES
Non GAMES
Local
GAMES

Official Partners
Zalo
Partners
MMP
(Mobile Measurement Partner)
Facebook Mobile Ads
Official Agency
Twitter Ads
Partners
Ad Companies
500+

Solutions for mobile app
Incent CPI ad network
Supplier for installation with
High conversion rate
Expert in boosting ranking
& getting organic install
Non-Incent CPI ad network
【iOS】
*CPI : 8,800 VND
*Number of installs : 20,000 installs / first day
【Android】
*CPI : 6,600 VND
*Number of installs : 15,000 installs / first day
Or
*CPA (Register) : 13,200 VND
*Number of registers : 5,000 registers / first day
★To proceed CPA, you need to send register data to
AppDriver by 3rd tracking system
【iOS】
*CPI : 17,600 VND
*Number of installs : 1,000 installs / week
【Android】
*CPI :
Without Zalo: 15,400 VND
With Zalo: 17,600 VND
*Number of installs : 2,000 installs / week
★If you have already proceeded other non-incent ad
network, the number of installs would be less
than above
All price exclude VAT (10%)

Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
Expert in boosting ranking

Advertiser
• Get install Cost Per Install
base.
Publisher
• Make profits from non-paid
users
User
• Earn in-app coins for free.
Reward advertising program Win – Win promotion system
What is Appdriver ?

Install App
Appdriver’s workflow

By incentive traffic
(low quality but cheap CPI)
Users can find your app
easily on app store
High quality users
Appdriver’s strategy

See Ad Install App Get Points
Exchange
Top-up Card
PushTop 1
on iOS
Case Study: Push Top 1 Free on iOS

See Ad Click Ad
Install
App
Get
Rewards
Appdriver Demo

Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.
Supplier for installation with high conversion rate

How Seads works ?
AdvertiserAd serving
platform
Publishers
Users
Install app
Banner/video display adnetwork in mobile apps

Seads’Demo:
Video Ads
Banner Ads

Case study iOS:
iOS Game
Size: 82 MB
Time:
1 week
Target: Vietnam Appstore ranking
Free:
Top 24
Grossing: Top 5
Total install:
35,000
Organic: 14,000 Campaign: 21,000
Non incent: 4,000
Facebook: 9,000
Appdriver:
8,000
【AppDriver / Organic】
*CPI : 0.40 USD / 0.00 USD
*CVR : 30% / 70%
*NRU : 2,400 / 9,800
*Cost Per NRU : 1.33 USD / 0.00 USD
*Total Cost Per NRU : 0.26 USD
【Non incent】
*CPI : 0.70 USD
*CVR : 70%
*NRU : 2,800
*Cost Per NRU : 1.00 USD
【Facebook】
*CPI : 0.60 USD
*CVR : 85%
*NRU : 7,650
*Cost Per NRU : 0.70USD
※2days only
*CPI : 0.40 USD / 0.00 USD
*CVR : 30% / 70%
*NRU : 2,400 / 9,800
【Facebook】
*CPI : 0.60 USD
*CVR : 85%
*NRU : 7,650
【Non incent】
*CPI : 0.70 USD
*CVR : 70%
*NRU : 2,800
*CPI : 0.40 USD / 0.00 USD
*CVR : 30% / 70%
*NRU : 2,400 / 9,800
【Facebook】
*CPI : 0.60 USD
*CVR : 85%
*NRU : 7,650

Case study Android:
Android Game
Size: 44 MB
Time:
1 week
Target: Vietnam
Google Play
ranking
New Free:
Top 02
Total install:
50,000
Organic: 20,000 Campaign: 30,000
Non incent: 9,000
Facebook: 11,000
Appdriver:
10,000
【Non incent】
*CPI : 0.60 USD
*CVR : 60%
*NRU : 5,400
*CPI : 0.35 USD / 0.00 USD
*CVR : 35% / 75%
*NRU : 3,500 / 15,000
【Facebook】
*CPI : 0.50 USD
*CVR : 85%
*NRU : 9,350

How to proceed
1
• Filling hearing sheet about details of campaign
2
• Implement tracking system, Package name.
• Send all materials & URL store
3
• Tracking test
4
• Sign IO and contract before campaign start.
• Proceed Payment
5
• Start campaign

How to use ?
Glide to left
Read news
Access brand links
Install brand apps
Glide to right
Access homepage

news feed
Various categories
Custom subscription
Daily update
1
2
3

app launcher
Glide up
Access favorite apps quickly

ads format: CPC
FULL SCREEN displayed ad
EVERYTIME showed on mobile screen
INTERLEAVED ads between normal articles
Glide to left

‘s user demographic:
36%
64%
< 15
3%
15 - 20
56%
21 - 25
32%
26 - 30
7%
31- 35
1%
35 <
1%
AGE
< 15 15 - 20 21 - 25
Hanoi
21%
HCMC
16%
Da Nang
4%Can Tho
3%
Others
56%
LOCATION
GENDER

client portfolio (1/3)
Objective:
Lime Orange, No.1 Young
Casual fashion brand in
Vietnam
Solution:
CPC full screen displayed ad
“Lime Orange” Promotion
Campaign

Objective:
Vien Thong A, one of the
biggest mobile retailer in
Vietnam
Solution:
CPC full screen displayed ad
Target: Female
“Vien Thong A” Promotion
Campaign

Objective:
Wifi Master Key, one of the
useful app in Vietnam
Solution:
CPI full screen displayed ad
“Wifi Master Key” App Install
Campaign

‘s rate card:
MODEL
PRICE
(exclude VAT)
PRODUCTIVITY UNIT
CPC (incent)
0.08 USD
1,760 VND
50,000 Click/week
Filter by AGE GENDER LOCATION INTEREST
Extra fee +10% +10% +10% +10%

iXu
Brand Survey App
Launch surveys
Get insights
Promote brand

iXu Brand Survey
Easy launch
Right segments
Consumer insights
1
2
3

Please feel free to contact us:
• Email: quochb@adways.vn
• Phone: 0906.805588 (Mr. Quốc)
• Head Office: Unit.806, 8th floor Zen Plaza, 54-56 Nguyen Trai,
Ben Thanh Ward, Dist.1, HCMC.
• Hanoi Office: Unit 1717 - Skyline Offices, 17th Floor, Prime
Center Building, 53 Quang Trung Str., Hanoi

Adways - Smartphone App Marketing and Monetizing

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